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Issue 1s are often sought for the following reasons:
- The sometimes "rough" or "unfinished" feel of a first issue, that results from the "bedding in" of the publication process and half-formed ideas, is appreciated by readers more than are subsequent issues.
- Much of the publication's content is explained from a clean slate - in comics, many strips contain a telling of the character's origin story.
- First issues of publications often have an increased market value, due to their perceived increased originality.