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Executive editorsAntonio Carlos Prado,
Eduardo Marini andMarco Damiani
CategoriesNews magazine
PublisherEditora Três
First issueMay 1976
Based inSão Paulo
LanguageBrazilian Portuguese

Istoé (Portuguese for 'This is'; often stylized ISTOÉ or IstoÉ) is a weekly news magazine in Portuguese published in Brazil, roughly the equivalent of the American magazines Time or Newsweek. The magazine was established in 1976.[1][2] It is published weekly by Editora Três[2][3] on Saturdays.[1] It is considered one of the three main magazines being published in the country, along with Veja and Época.[1][2]

In 2003 the circulation of Istoé was 362,307 copies.[4]


  1. ^ a b c "A Flourishing Future for Magazines in Brazil". Proof. 1 September 2010. Retrieved 4 August 2015.
  2. ^ a b c Larry Rohter (30 August 1999). "A News Magazine War in Brazil". The New York Times. Retrieved 8 August 2015.
  3. ^ "Brazilian media". Embassy of Brazil in London. Archived from the original on 14 July 2015. Retrieved 8 August 2015. Cite uses deprecated parameter |deadurl= (help)
  4. ^ "Publicidade - Editora 3". Editora Três. Retrieved 1 February 2007. Média de 2003: 362.307 exemplares

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