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It's My Birthday

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"It's My Birthday"
Will.i.am feat. Cody Wise - It's My Birthday.jpg
Single by will.i.am featuring Cody Wise
ReleasedMay 27, 2014
FormatDigital download
Recorded2014
Genre
Length4:14
LabelInterscope
Songwriter(s)
Producer(s)
will.i.am singles chronology
"Feelin' Myself"
(2013)
"It's My Birthday"
(2014)
"Home"
(2014)
Cody Wise singles chronology
"It's My Birthday"
(2014)
"I'm So Excited"
(2014)
Music video
"It's My Birthday" on YouTube

"It's My Birthday" (originally "Birthday") is a song by American recording artist will.i.am featuring American singer Cody Wise. The song was recorded in 2014 and released as a single in Australia on May 27. The song is about celebrating every day as if it's your birthday. The song samples the Tamil song "Urvasi Urvasi" from the soundtrack of the 1994 Indian film Kadhalan, composed by the Indian composer A. R. Rahman. The song also includes samples of the Jamaican track "Fi Di Jockey" by Aidonia and Bounty Killer. It received mixed to negative reviews from music critics, with some being negative towards will.i.am's lack of originality.

An accompanying music video was released in May 2014 to YouTube and Vine respectively. "It's My Birthday" charted in the United Kingdom, Slovakia, Scotland, New Zealand, Ireland, Germany, Czech Republic, Belgium and Australia in 2014. The song reached number one on the UK Singles Chart, marking will.i.am's tenth chart-topper in the UK. It was certified Gold and Platinum in the United Kingdom and Australia respectively. will.i.am and Wise performed the song on the eight season of Britain's Got Talent in May 2014.

Background and composition[edit]

Wise was spotted by will.i.am after a performance of "Who's Lovin' You" by the Jackson 5 at a concert when he was 13 years old.[1] After will.i.am saw Wise's performance, he flew Wise out and the two met.[2] Wise was signed to Interscope Records in early 2014 through the imprint of will.i.am and he recalled being offered a deal with the label a few days after singing for will.i.am and Interscope co-founder Jimmy Iovine.[2][3] After developing his musical skills with will.i.am as his protégé, the two recorded "It's My Birthday" in 2014; the song has subsequently become what Wise is best known for.[1][4]

"It's My Birthday" is a hip hop track that includes usage of Auto-Tune.[5][6] will.i.am explained the meaning of it during a web exclusive for The Tonight Show Starring Jimmy Fallon on July 29, 2014 where he was joined by Wise, saying: "You get a license to do whatever you want on your birthday. I try to live in that celebrative, who-gives-a-f perspective and celebrate every day as if it was my birthday."[7] The song uses a sample of composer A. R. Rahman's track "Urvasi Urvasi", from the soundtrack of the 1994 Tamil film Kadhalan, for both its intro and outro.[7] A. R. Rahman revealed on May 21 via Twitter that he was partnering with will.i.am to recreate an early track of his, with will.i.am tweeting out thanks to Rahman the next day.[8] will.i.am spoke about the process of sampling "Urvasi Urvasi" as part of the web exclusive on July 29, saying "We took portions of that song and put it over today's thick, urban electronic-type beat."[7] The song contains an additional sample of the Jamaican track "Fi Di Jockey" by Aidonia and Bounty Killer, with vocals from Aidonia sampled on the chorus and Bounty Killer's chanting of his "Big Ship Sailing" catchphrase also sampled in the song.[5]

Release and reception[edit]

will.i.am attending his #willpower album release party in Hollywood, Los Angeles, California on August 14, 2012
will.i.am announced a single for release with Cody Wise in May 2014.

The song was originally set to be titled "Birthday" when will.i.am announced on May 21, 2014 that he was planning to release it as a single with Wise on July 6.[9] That same day, a snippet was shared of the song.[9] "It's My Birthday" was released for digital download as a single in Australia and the United States on May 27 and May 29 respectively, marking will.i.am's first musical release since the album #willpower in 2013.[10][11][9] The song was later serviced to US rhythmic contemporary radio stations on June 24, 2014,[12] and released as a single in the United Kingdom on July 6, as previously announced by will.i.am.[13][9]

"It's My Birthday" received mixed to negative reviews from music critics, with will.i.am's lack of originality being mostly panned. Lewis Corner of Digital Spy gave the song three out of five stars, stating: "The final result doesn't wander too far away from his recent successful offerings, but with a hint of the new here and there, will.i.am proves once again he can have his cake and eat it whether it's his birthday or not."[14] Christina Lee of Idolator wrote that "it's rather telling that not even the most bizarre parts of 'It's My Birthday' can distract from the cringeworthy lyrics ('Que bonita, que bonita / I can speak in Japanese / Kawaii, kawaii / Kawaii, I want your body')."[15] RouteNote author RouteBot labelled the song as the worst of 2014, writing: "I actually thought that English was the performers second language, but then I realised it was Will.i.am! Terrible! What the hell has happened to pop music..."[16] Trevor Smith of HotNewHipHop wrote in response to the song: "The rapper/producer channels Bollywood on his new cut, which is more a showcase of Cody Wise's vocals than Will's. It also features some instrumental breaks, placing it firmly in more of an EDM sphere."[17]

Music video[edit]

The music video was uploaded to YouTube on May 28, 2014, shot in the square aspect ratio of software Vine and directed by Ben Mor.[18] It was uploaded to Vine the next day as over 40 separate clips.[18] The video, which utilizes claymation, features both will.i.am and Wise.[6][19][15] Its scenes include a birthday party going wrong, twerking in a room decorated with pizzas and will.i.am posing as a priest and as Jesus.[15] He can be seen at one point in the delivery room taking a selfie while a woman gives birth to a will.i.am lookalike.[15] Popular Viners such as Giovanni Watson, DeStorm Power, King Bach, Alpha Cat and Jerry Purdrank also appear.[20]

Commercial performance[edit]

"It's My Birthday" topped the UK Singles Chart on July 13, 2014 and stood as will.i.am's tenth chart-topper in the United Kingdom.[21] He scored five of these chart-toppers as a solo artist and five as a member of the Black Eyed Peas respectively, with the first being "Where Is the Love?" in 2003.[22] Liv Moss of the Official Charts Company reported on July 9 that the song was on track to reach number one on the chart before its position was officially announced.[22] The song's combined sales figure was 42,000 on the day of Moss' report, one percent of which was due to audio streams.[22] "It's My Birthday" stood as the 51st best-selling song of 2014 in the UK.[23] On June 19, 2015, it was certified Gold by the British Phonographic Industry.[24]

The song came close to being a chart-topper in Scotland, reaching number two on the Scottish Singles Chart.[25] In Australia, it performed well, peaking at number four on the ARIA Singles Chart and spending a total of 16 weeks on the chart.[26] The song was certified Platinum in 2014 by the Australian Recording Industry Association.[27] It ranked at number 74 on the year-end ARIA Singles Chart for 2014.[28] "It's My Birthday" also entered the top 40 of charts in New Zealand, Ireland and Belgium.[26][29][30] On the German Top 100 Singles chart, the song peaked at number 41.[26] It reached number 58 and number 71 on the Slovakia Singles Digitál Top 100 and Czech Republic Singles Digitál Top 100 respectively.[31][32] It performed the worst in France, charting at number 168 on the SNEP chart.[26]

Live performances[edit]

will.i.am and Wise performed the song in the United Kingdom on May 29, 2014, appearing on the fourth semi-final of the eight season of Britain's Got Talent, with will.i.am dancing around in pink during the performance.[33] This marked will.i.am's debut appearance on Britain's Got Talent.[34] On July 21, the duo performed "It's My Birthday" with virtual body doubles on The Voice Australia, which was said to be "one of the biggest performances of the whole night."[35] On July 29, 2014, they performed the song on The Tonight Show Starring Jimmy Fallon, accompanied by the Roots, and again at the first ever BBC Music Awards on December 11, 2014.[7][36]

Credits and personnel[edit]

Credits adapted from Tidal.[37]

Charts and certifications[edit]

Release history[edit]

Region Date Format Label Ref.
Australia May 27, 2014 Digital download Interscope Records [10]
United States May 29, 2014 [11]
June 24, 2014 Rhythmic contemporary radio [12]
United Kingdom July 6, 2014 Digital download [13]

See also[edit]

References[edit]

  1. ^ a b Kerr, Scott. "Cody Wise | Biography & History". AllMusic. Archived from the original on April 24, 2019. Retrieved April 24, 2019. Cite uses deprecated parameter |dead-url= (help)
  2. ^ a b Kerr, Scott (July 31, 2014). "Artist of the Week: Will.i.am and Cody Wise". The Newsroom. Archived from the original on March 4, 2016. Retrieved April 24, 2019. Cite uses deprecated parameter |dead-url= (help)
  3. ^ Tourish, Chanelle (November 13, 2014). "Cody Wise in Dubai interview". Time Out Dubai. Nightlife. Archived from the original on April 24, 2019. Retrieved April 24, 2019. Cite uses deprecated parameter |dead-url= (help)
  4. ^ "Cody Wise – New Songs, Playlists & Latest News". BBC. BBC Music. Archived from the original on February 22, 2017. Retrieved April 19, 2019. Cite uses deprecated parameter |dead-url= (help)
  5. ^ a b Marie, Chantel'e (May 30, 2014). "will-i-am Voices Bounty Killer & Aidonia on 'It's My Birthday'". Words and Riddims. Archived from the original on February 27, 2018. Retrieved April 25, 2019. Cite uses deprecated parameter |dead-url= (help)
  6. ^ a b "Video: will.i.am f/ Cody Wise – 'It's My Birthday'". Rap-Up. May 28, 2014. Archived from the original on April 3, 2019. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  7. ^ a b c d Payne, Chris. "Will.i.am & Cody Wise Talk Making of 'It's My Birthday' on 'Fallon' & Jam With the Roots". Billboard. Archived from the original on October 24, 2014. Retrieved July 30, 2014. Cite uses deprecated parameter |dead-url= (help)
  8. ^ Pacheco, Sunitra; Sharma, Sarika (May 22, 2014). "A R Rahman's hit number 'Urvashi Urvashi' inspires Will.i.am's new track". The Indian Express. Archived from the original on November 19, 2018. Retrieved April 25, 2019. Cite uses deprecated parameter |dead-url= (help)
  9. ^ a b c d Davidson, Amy (May 21, 2014). "will.i.am announces new single 'Birthday', teases snippet – listen". Digital Spy. Hearst Magazines UK. Archived from the original on May 22, 2014. Retrieved May 21, 2014. Cite uses deprecated parameter |dead-url= (help)
  10. ^ a b "It's My Birthday (feat. Cody Wise) – Single by will.i.am". iTunes Store (AU). Apple. Archived from the original on December 10, 2018. Retrieved April 22, 2019. Cite uses deprecated parameter |dead-url= (help)
  11. ^ a b "It's My Birthday (feat. Cody Wise) – Single by will.i.am". iTunes Store (US). Apple. Archived from the original on August 6, 2014. Retrieved June 12, 2014. Cite uses deprecated parameter |dead-url= (help)
  12. ^ a b "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on June 21, 2014. Cite uses deprecated parameter |deadurl= (help)
  13. ^ a b "It's My Birthday (feat. Cody Wise) – Single by will.i.am". iTunes Store (GB). Apple. Archived from the original on September 16, 2014. Retrieved June 12, 2014. Cite uses deprecated parameter |dead-url= (help)
  14. ^ Corner, Lewis (July 3, 2014). "will.i.am ft. Cody Wise: 'It's My Birthday' single review". Digital Spy. Hearst Magazines UK. Archived from the original on July 7, 2014. Retrieved July 4, 2014. Cite uses deprecated parameter |dead-url= (help)
  15. ^ a b c d Lee, Christina (May 28, 2014). "Will.i.am & Cody Wise Recreate Viral Vines For "It's My Birthday" Video: Watch". Idolator. Retrieved April 22, 2019.
  16. ^ RouteBot (August 12, 2014). "Worst Song of the Year – will.i.am, Cody Wise – It's My Birthday". RouteNote. RouteNote Blogs. Retrieved April 22, 2019.
  17. ^ Smith, Trevor (May 20, 2014). "will.i.am – Birthday Feat. Cody Wise". HotNewHipHop. Archived from the original on September 24, 2015. Retrieved April 22, 2019. Cite uses deprecated parameter |dead-url= (help)
  18. ^ a b Fairholm, Adam (May 29, 2014). "New Release: will.i.am feat. Cody Wise "It's My Birthday" Directed by Ben Mor". IMVDb Blog. The Internet Music Video Database. Archived from the original on June 3, 2014. Retrieved April 22, 2019. Cite uses deprecated parameter |dead-url= (help)
  19. ^ "New Video: Will.i.am Feat. Cody Wise 'It's My Birthday'". Vibe. May 28, 2014. Archived from the original on July 25, 2017. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  20. ^ Ryan, Chris (May 28, 2014). "SEE: will.i.am & Cody Wise – "It's My Birthday" Video". Audio Fuzz. Archived from the original on January 3, 2017. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  21. ^ Welch, Andy (July 13, 2014). "Will.i.am scores 10th UK Number One single with 'It's My Birthday'". NME. Retrieved April 22, 2019.
  22. ^ a b c Moss, Liv (July 9, 2014). "will.i.am and Cody Wise on track for UK Number 1 with It's My Birthday". Official Charts Company. Archived from the original on July 9, 2016. Retrieved April 24, 2019. Cite uses deprecated parameter |dead-url= (help)
  23. ^ a b Copsey, Rob (December 31, 2014). "The Official Top 100 Biggest Songs of 2014 revealed". Official Charts Company. Archived from the original on December 31, 2014. Retrieved June 19, 2015. Cite uses deprecated parameter |dead-url= (help)
  24. ^ "Award – Will I Am Ft Cody Wise – It's My Birthday". bpi. Retrieved April 25, 2019.
  25. ^ a b "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 14, 2014.
  26. ^ a b c d "will.i.am & Cody Wise – It's My Birthday". australian-charts.com. Archived from the original on September 18, 2017. Retrieved April 25, 2019. Cite uses deprecated parameter |dead-url= (help)
  27. ^ "ARIA Charts – Accreditations – 2014 Singles". ARIA Charts. Australian Recording Industry Association. Archived from the original on June 25, 2014. Retrieved April 25, 2019. Cite uses deprecated parameter |dead-url= (help)
  28. ^ a b "ARIA Top 100 Singles 2014". ARIA Charts. Australian Recording Industry Association. Archived from the original on January 9, 2015. Retrieved February 14, 2015. Cite uses deprecated parameter |dead-url= (help)
  29. ^ "Irish-charts.com – Discography will.i.am". irishcharts.com. Retrieved April 25, 2019.
  30. ^ "will.i.am & Cody Wise – It's My Birthday". ultratop.be (in Dutch). Archived from the original on July 22, 2018. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  31. ^ "ČNS IFPI" (Select SINGLES DIGITAL – TOP 100 and insert 201432 into search.). IFPI (in French). Retrieved April 26, 2019.
  32. ^ "ČNS IFPI" (Select CZ – SINGLES DIGITAL – TOP 100 and insert 201431 into search.). IFPI (in French). Retrieved April 26, 2019.
  33. ^ Pocklington, Rebecca (May 29, 2014). "Will.i.am performs new single on Britain's Got Talent live semi-final dressed completely in pink". Irish Mirror Online. Archived from the original on November 23, 2017. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  34. ^ "Will.i.am to make BGT debut". UTV Entertainment. ITV. Archived from the original on May 23, 2014. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  35. ^ "Will.I.Am and Cody Wise perform 'It's My Birthday' LIVE on The Voice Finale!". Take 40 Australia. Archived from the original on September 11, 2014. Retrieved July 21, 2014. Cite uses deprecated parameter |dead-url= (help)
  36. ^ "Cody Wise + will.i.am at BBC Music Awards | News". MN2S. December 15, 2014. Archived from the original on June 19, 2015. Retrieved April 26, 2019. Cite uses deprecated parameter |dead-url= (help)
  37. ^ ""It's My Birthday" – will.i.am & Cody Wise". Tidal. Archived from the original on April 23, 2019. Retrieved April 23, 2019. Cite uses deprecated parameter |dead-url= (help)
  38. ^ "Australian-charts.com – will.i.am & Cody Wise – It's My Birthday". ARIA Top 50 Singles. Retrieved July 1, 2014.
  39. ^ a b "Ultratop.be – will.i.am & Cody Wise – It's My Birthday" (in Dutch). Ultratip. Retrieved July 4, 2014.
  40. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201431 into search. Retrieved August 12, 2014.
  41. ^ "Lescharts.com – will.i.am & Cody Wise – It's My Birthday" (in French). Les classement single. Retrieved September 17, 2014.
  42. ^ "Offiziellecharts.de – will.i.am & Cody Wise – It's My Birthday". GfK Entertainment Charts. Retrieved October 9, 2014.
  43. ^ "Chart Track: Week 28, 2014". Irish Singles Chart. Retrieved July 14, 2014.
  44. ^ "Charts.nz – will.i.am & Cody Wise – It's My Birthday". Top 40 Singles. Retrieved July 25, 2014.
  45. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201432 into search. Retrieved August 12, 2014.
  46. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 14, 2014.
  47. ^ "Official R&B Singles Chart Top 40". Official Charts Company.
  48. ^ "ARIA Charts – Accreditations – 2014 Singles". Australian Recording Industry Association. Retrieved July 31, 2014.
  49. ^ "British single certifications – will.i.am – It's My Birthday". British Phonographic Industry. Retrieved June 19, 2015. Select singles in the Format field. Select Gold in the Certification field. Type It's My Birthday in the "Search BPI Awards" field and then press Enter.