It Ain't Me

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"It Ain't Me"
A dark, shaded portrait of Kygo and Gomez's facial profiles. Kygo's logo appears at the top-left.
Single by Kygo and Selena Gomez
from the EP Stargazing
Released 17 February 2017
Format Digital download
Recorded 2016
Genre
Length 3:40
Label
Songwriter(s)
Producer(s)
Kygo singles chronology
"Carry Me"
(2016)
"It Ain't Me"
(2017)
"First Time"
(2017)
Selena Gomez singles chronology
"Trust Nobody"
(2016) Trust Nobody2016
"It Ain't Me"
(2017) It Ain't Me2017
"Bad Liar"
(2017) Bad Liar2017
Music video
"It Ain't Me" on YouTube

"It Ain't Me" is a song by Norwegian DJ Kygo and American singer Selena Gomez. It was released by Interscope Records, Sony and Ultra on 17 February 2017 as the lead single from Kygo's first EP, Stargazing. The song was written by Kygo, Gomez, Andrew Watt, Brian Lee and Ali Tamposi. It was produced by Kygo, Watt, Ben Rice and Louis Bell. A dance-pop, electropop and tropical house song, "It Ain't Me" comprises an acoustic guitar line, and a build-drop arrangement in its chorus featuring pulsing piano notes, bass, synthesizers, finger-snap claps and pan flute melodies. Gomez sings the track in a husky tone, while in the chorus her vocals are reduced to recurring syllables. The lyrics are nostalgic and narrate a past relationship ruined by alcoholism and partying too often.

In addition to reaching number one in Croatia, Lebanon, and Norway, the song attained a top five peak in Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, the Netherlands, New Zealand, Poland, Portugal, Slovakia, Sweden and Switzerland. It also reached the top 10 in Italy, Spain, the United Kingdom and the United States.

Writing and recording[edit]

The lyrics of "It Ain't Me" were written by Andrew Watt, Brian Lee and Ali Tamposi.[2] With Watt previously working with Kygo, the DJ's manager Myles Shear contacted Watt for a session with Kygo which Watt also facilitated for Lee and Tamposi.[3] During their session for "It Ain't Me", they initially found the track very poor, but were trying to salvage it. Kygo and Shear suggested that they continue working on the song. After Kygo and Shear had left, Tamposi told Watt and Lee to play guitar and "Fleetwood Mac it", spawning a 45-minute jam session as well as the demo of "It Ain't Me", a simple acoustic guitar recording with Tamposi on vocals.[2]

Watt, Lee and Tamposi then asked Kygo to return to their studio to hear "It Ain't Me" for a second time. Tamposi recalled, "When they pushed the space bar to play the song, [Kygo] went from this very sweet, polite, charming young man to this super-human producer guy. I was watching his eyes go back, left and right, just mapping out how he envisioned the production of the song. He was extremely excited".[2] Lee and Tamposi then left for Kygo and Watt to work on the production where they followed the melodies and message of the demo.[2] According to Tamposi, the producers brought the song to life.[3]

The three songwriters would usually spend several months pitching their songs to different singers, but with "It Ain't Me" Gomez heard it about a month afterward and recorded it a few days later.[3][4] Tamposi was called back for the vocal sessions with Gomez where they shared a similar emotional vision for "It Ain't Me", basing it on their own personal experiences. Recalling the sessions, Tamposi said she was impressed with Gomez's involvement and the ideas she came up with for the song.[2]

Music and lyrics[edit]

A dance-pop,[5] electropop[6] and tropical house song,[7] "It Ain't Me" is composed in the key of C Major and is set in the time signature of alla breve at a tempo of 100 beats per minute. Gomez's vocal range spawns from the low note G3 to the high note E5, while the music follows the chord progression of AmCFCFCG.[8] Later in the song, the piano plays in a Chord Progression of: Am--C--G--F--Am--C--G. The song carries a calm tone and a drop common in tropical house music, but is complemented by an equal measure of electronic and pop rock elements.[9][10] The track starts with a folk-like acoustic guitar riff.[11] It is followed immediately by Gomez singing the first verse in a husky tone.[12] As the song develops, a steady bass and synthesizers are heard.[9] The production is subtle and varied with finger snaps sometimes being louder than the kick drum, and the guitar riff and piano notes alternating in and out. In the chorus, Gomez is accompanied by background vocals that pertain to the sound of a choir.[11]

The chorus has a new melodic arrangement and a crescendo.[11][13] It is ensued by chord-buoyed builds and drops comprising finger snaps and pan flute melodies.[14] The same synthesizers from the verses are repeated with a sidechained piano in the background. In the drop Kygo introduces sidechained vocal chops of Gomez singing syllables and are accompanied by percussion instruments.[11] "It Ain't Me" is a breakup song with a theme of nostalgia.[15] The lyrics are about standing up for yourself in the face of a toxic relationship.[16] Gomez narrates the regret of a previous relationship ruined by her former lover's habits of drinking and partying too often.[11] The lyrics specifically address alcohol abuse, a type of alcoholism.[17] Tamposi explained that "It Ain't Me" is about a woman finding the strength to walk away from a toxic relationship despite the pressure she receives from society to stand by her man.[2] Although the lyrics are sombre, the song has a distinctly uplifting and empowering sound.[17]

Release[edit]

In early February 2017, "It Ain't Me" was registered on the American Society of Composers, Authors and Publishers (ASCAP) database.[18] Gomez first teased the single with two Instagram stories on 3 February 2017. The first teaser showed a half-profile of the singer with a black "X" over her mouth as a 10-second snippet plays with the lyrics, "I had a dream / we were back to 17 / summer nights and liberties / never growing up," while the second teaser was a snippet of the song's beat.[19] Gomez later revealed the single's cover art and release date on Instagram on 13 February 2017, and shared three teasers of the song on Snapchat the following day.[20][21] "It Ain't Me" was released for digital download by Interscope, Sony and Ultra Music on 17 February 2017 as the first single from Kygo's upcoming second studio album.[4] Interscope was the primary label since it is Gomez's label. A remix of the song featuring actor Vin Diesel was released on Facebook on 18 February 2017.[22] "It Ain't Me" was sent to contemporary hit radio in the US on 28 February 2017.[23]

Critical reception[edit]

"It Ain't Me" received positive reviews from music critics.[24] Matt Medved of Billboard magazine regarded it as one of Gomez's most mature-sounding releases and appreciated Kygo's usage of her vocals, adding that the song showed both collaborators' "best sides".[14] Similarly, Alexia Hernandez of Entertainment Weekly deemed it "perhaps her most mature tune to date".[25] In The New York Times, Jon Pareles described the track as a "righteous kiss-off", complimenting the subtle and varied production.[11] Pedro Pincay of Vibe magazine said Kygo and Gomez "cooked up something special".[15] Kat Bein of Billboard magazine placed "It Ain't Me" at number one in her list of ten best Kygo songs, writing that Gomez's "powerful and strong" vocals took "Kygo's collaborative vocal game to a whole new level" and the chorus arrangement brought "a certain edginess new to Kygo's catalogue", concluding that the song showed growth and "maybe heralds a new era of Kygo's sound".[13]

Chart performance[edit]

In the US, "It Ain't Me" debuted at number 93 on the Billboard Hot 100, selling 19,000 copies and accumulating 1.7 million streams in its first day.[26] Following its first full week of tracking, the song climbed to number 12, aided by sales of 67,000 copies, 15.5 million streams and a 19 million airplay audience.[27] "It Ain't Me" became Kygo's highest-charting single in the US, surpassing the number 92 peak of his 2014 single "Firestone", and marked Gomez's seventh top 10 entry in less than four years, continuing her "chart hot streak" according to Gary Trust of Billboard magazine.[7] As of May 2017, the song has sold 484,000 copies in the United States.[28] It peaked at number 10 making it Kygo's first top 10 and Gomez's seventh top 10 overall.

"It Ain't Me" debuted at number nine on the UK Singles Chart with first-week sales of 31,380 units, giving Kygo his second top 10 single (after "Firestone") in the UK and Gomez her third (after "Naturally" and "Come & Get It").[29] It rose to number seven in its second week, selling 33,466 units.[30] In Australia, "It Ain't Me" debuted at number nine on the ARIA Singles Chart becoming both Kygo and Gomez's first top 10 debut and highest-charting single in the country, as well as Kygo's second top 10 entry after "Firestone" and Gomez's third following "Good for You" and "We Don't Talk Anymore".[31]

Music video[edit]

A music video, directed by Philip R. Lopez, was released on 24 April 2017 on Kygo's official Vevo channel.[32] The video revolves around a couple involved in a motorcycle accident. The boyfriend is rendered comatose. The video depicts the boyfriend's unconscious state, with the girlfriend dancing and singing by his bedside at the hospital.[33]

Usage in media[edit]

The song is featured in tenth episode of the television series The Bold Type.[34]

Track listing[edit]

  • Digital download[35]
  1. "It Ain't Me" – 3:40
  1. "It Ain't Me" (Tiësto's AFTR:HRS Remix) – 3:12

Credits and personnel[edit]

Credits adapted from Qobuz.[37]

  • Kygo – composer, producer
  • Selena Gomez – composer, vocals
  • Andrew Watt – guitar, producer, vocal producer, composer, songwriter
  • Brian Lee – composer, songwriter
  • Ali Tamposi – composer, songwriter
  • Tom Coyne – mastering engineer
  • Serban Ghenea – mixing engineer
  • Ben Rice – vocal producer
  • Louis Bell – vocal producer

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[122] 5× Platinum 350,000^
Austria (IFPI Austria)[123] Platinum 30,000*
Belgium (BEA)[124] 2× Platinum 60,000*
Canada (Music Canada)[125] 6× Platinum 480,000^
Denmark (IFPI Denmark)[126] Platinum 90,000^
France (SNEP)[127] Diamond 250,000*
Italy (FIMI)[128] 3× Platinum 150,000double-dagger
Mexico (AMPROFON)[129] 5× Platinum 300,000*
New Zealand (RMNZ)[130] Platinum 30,000*
Norway (IFPI Norway)[131] 4× Platinum 40,000*
Poland (ZPAV)[133] 3× Platinum 60,000*
Portugal (AFP)[134] 5× Platinum 100,000^
Spain (PROMUSICAE)[135] 2× Platinum 80,000^
Sweden (GLF)[136] 7× Platinum 280,000^
Switzerland (IFPI Switzerland)[137] 2× Platinum 60,000^
United Kingdom (BPI)[138] Platinum 600,000^
United States (RIAA)[139] Platinum 3,530,000[140]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Version Format Label Ref.
Italy 16 February 2017 Original Contemporary hit radio Sony [141]
Various 17 February 2017 Single Digital download [35]
United States 28 February 2017 Original Mainstream radio [23]
7 March 2017 Rhythmic radio
  • Sony
  • Ultra
[142]
United Kingdom 17 March 2017 Contemporary hit radio [143]
United States 28 March 2017 Hot adult contemporary [144]
Various 7 April 2017 Tiësto's AFTR:HRS Remix Digital download [36]

References[edit]

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  139. ^ "American certifications – Kygo & Selena Gomez – It Ain't Me". Recording Industry Association of America. 
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