Iveta Mukuchyan

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Iveta Mukuchyan
ESC2016 - Armenia Meet & Greet 22.jpg
Mukuchyan in May 2016
Background information
Born (1986-10-14) 14 October 1986 (age 31)
Yerevan, Armenian SSR, Soviet Union
Origin Hamburg, Germany
  • Singer
  • songwriter
  • model
  • actress
  • composer
Instruments Vocals
Years active 2009–present
Associated acts
  • Serjo
  • Lazzaro
Website ivetamukuchyan.com

Iveta Mukuchyan (Armenian: Իվետա Մուկուչյան, Armenian pronunciation: [ivɛˈtɑ mukuˈtʃʰjɑn]; born 14 October 1986) is an Armenian singer, songwriter, model and actress. Born in Yerevan, she moved to Hamburg, Germany in 1992. In 2009, Mukuchyan returned to Armenia and auditioned for the fourth season of talent competition Hay Superstar, where she came in fifth place. In 2012, she auditioned for the second season of The Voice of Germany. In the same year El Style magazine named her "Sexiest Armenian".

In May 2016, Mukuchyan represented Armenia at the Eurovision Song Contest 2016 with the song "LoveWave" and finished in 7th place in the final. In 2016, she also made her acting debut in Run Away Or Get Married.

Early life[edit]

Iveta Mukuchyan was born in Yerevan, Armenia (then part of the Soviet Union) on 14 October 1986. She went to kindergarten in Yerevan.[1] Her family moved to Germany in 1992.[2] She went to school in Germany and from 1998 to 2006, she attended the Catholic Sankt-Ansgar-Schule in Hamburg.[2] She returned to Armenia in 2009 as she says by "parents' advice" and stayed in her home country despite all the difficulties she had.[1] Mukuchyan started studying jazz-vocal at the Yerevan Komitas State Conservatory.[2] She has a sister, Marianna, who is a stylist.[3]


2009–14: Hay Superstar & The Voice of Germany[edit]

In 2009, Mukuchyan auditioned for the fourth season of talent competition Hay Superstar (Armenian version of the Pop Idol), where she came in fifth place.[2] In 2010, Mukuchyan received the Discovery of the Year award at the Armenia Awards, which was held in Moscow, Russia.[4] The following year, Iveta participated in a contest called Dance-Show (Parahandes) with his dance-friend Andranik. However, they were eliminated at the 5th week.

In 2012, she participated on the second season of The Voice of Germany reality talent show. She performed Loreen's "Euphoria". She was chosen by Xavier Naidoo to be part of his team. Mukuchyan was the winning contestant from Naidoo's team in the second phase of the contest, where the participants sang "Many Rivers to Cross".[5] In December 2012, El Style named her "Sexiest Armenian" and featured her on the magazine's cover.[6][7] In the same year Mukuchyan was featured in record producer Lazzaro's single "Freak", which gained wide reaction in Armenian media.[8][9][10] In 2014, Lazzaro released another single titled "Summer Rain", which again features vocals by Mukuchyan.[11]

2015–16: Eurovision Song Contest[edit]

Mukuchyan performing "LoveWave" during a Eurovision rehearsal.

In October 2015, Mukuchyan released the single "Simple like a Flower", along with a music video.[12] In the same month Public Television of Armenia announced that Mukuchyan will represent Armenia at Eurovision Song Contest 2016 in Stockholm, Sweden.[13] The song "LoveWave", composed by Lilith Navasardyan and Levon Navasardyan with lyrics by Mukuchyan and Stephanie Crutchfield, was announced as the Armenian entry on 19 February 2016.[14] Mukuchyan premiered the song along with a music video on 2 March 2016.[15] Mukuchyan also starred alongside Mkrtich Arzumanyan in the adventurous comedy Run Away Or Get Married, which was released in March 2016.[16] At Eurovision Mukuchyan performed "LoveWave" in position 7 during the first semi-final, where she qualified for the final on 14 May 2016 and performed last in position 26.[17][18] She finished the contest in 7th place with 249 points.

During the first semi-final on 10 May, Mukuchyan was seen holding the flag of the disputed territory of Artsakh Republic, sparking backlash from the Azeri press. The EBU and reference group released a statement the following day calling the incident a "serious breach" of its ban on political messages and stating that Armenia's public broadcaster would face sanctions and that "any further breach of the rules of the 2016 Eurovision Song Contest could lead to disqualification from this year's event or any successive editions."[19] Mukuchyan responded stating: "My thoughts are with my Motherland. I want peace everywhere."[20]

2016–present: IvaVerse & "Dashterov"[edit]

After Eurovision, she appeared as a guest star on many Armenian TV shows. She was also a jury member of Armenian National Selection of Eurovision 2017. On December 25, 2016, she released her debut EP titled IvaVerse. The EP offers a variety of styles of music genres and styles such as Pop and R&B. All singles she performed live at the enclosed shopping mall located near the Tsitsernakaberd called Dalma Garden Mall.[21] In February 2017, Mukuchyan and Aram Mp3 released a collaborative single together titled "Dashterov".[22] In May 2017, she was the Armenian spokesperson in the grand final of the Eurovision 2017.[23] Later, Iveta appeared as a special guest in a musical program called "Benefis", which is about the most prominent Armenian singers and songwriters. During than program, Mukuchyan talked about her family's new business called "Mukuchyan Brand", and since then she has been posting some news about her sister's and her new organization. On May 21, Mukuchyan, on her Facebook page, announced a new traditional project with Aram MP3 called "Dashterov".[24] The first song "El Eghnim" of "Dashterov" was released on June 15 and the second one ("Let the wind blow") was released on June 22. On June 16, Mukuchyan and her sister were the special guests in morning program that airs on Yerkir Media. On June 21, Mukuchyan, on her official Facebook page, announced a new song with music-video called "Hayastan Jan", which premiered on June 26. The song became a single on August 11, 2017.[25] She is also the composer of this song. In the same month, Iveta participated in a new project for helping all the children who suffer on cancer.[26] Many Armenian prominent singers were also participating, such as Mihran Tsarukyan, Erik, Aram MP3. On July 4, Mukuchyan, on her Facebook page, posted the third song of "Dashterov" project called "Ghapama". The fourth and the fifth songs of "Dashterov" were released respectively on July 7 and July 22. On July 20, Mukuchyan also noted that her brand called "Mukuchyan" will be released soon. Later, she announced a new movie project with Mher Mkrchyan and Arka Manukyan, which will be released this year. She wrote on her Facebook page: "I fell in love with acting and playing different characters. My first experience was with the amazing Mkrtich Arzumanyan and now I was allowed to work with Mher Mkrchyan and Arka Manukyan for a new movie project that will be in the theaters this year. It is a very different character than I played before. I'm sure you gonna be just as much surprised as I was." On September 24, Iveta performed her new single called "Depi Nor Irakanutyun" at Miss Armenia Beauty Pageant. On the next day, via her official YouTube account she released the music-video of her new song. The song's title became the slogan of one of Armenia's banks called Evocabanc. On October 26, Mukuchyan has performed at New Body Awards in Berlin. On October 31, Iveta and Nazeni Hovhannisyan were announcing the winners who were given the opportunity to go with her to Jennifer Lopez's concert in Dubai. The ceremony was organized by Evocabanc.



List of extended plays with selected album details
Title Album details
  • Released: December 25, 2016
  • Label: Sister Jack Records
  • Format: Digital download


As lead artist[edit]

Title Year Album
"Right Way to Love"[27] 2012 Non-album singles
"I'm falling"[28] 2014
"Ari Yar"[29] 2015
"Simple Like A Flower"[30] IvaVerse
"LoveWave" 2016 Non-album singles
"Hayastan Jan"[31] 2017 Non-album singles
"Depi Nor Irakanutyun"

As featured artist[edit]

Title Year Album
(Lazzaro featuring Iveta Mukuchyan)
2012 Non-album singles
"Summer Rain"[11]
(Lazzaro featuring Iveta Mukuchyan)
(Aram MP3 featuring Iveta Mukuchyan)
2017 Non-album singles
"De Jpta"[34]
(Aram MP3, Mihran Tsarukyan, Iveta Mukuchyan, Anahit Shahbazyan, Roland Gasparyan, Erik, Christine Pepelyan, Yana Hovhannisyan & Mkrtich Arzumanyan)
2017 Non-album singles

"Dashterov" collaboration[edit]

No. Title Length
1. "Ալ Էղնիմ" (Al Eghim) 5:50
2. "Քամին զանա" (Qamin Zana) 3:59
3. "Ղափամա" (Ghapama) 2:39
4. "Նինո" (Nino) 3:05
5. "Ծիրանի ծառ" (Tsirani tzar) 2:59
6. "Գորանի" (Gorani) 3:17


Year Title Role
2016 Run Away Or Get Married (Փախիր կամ ամուսնացիր) Satenik
As herself
Year Title Notes
2016-17 Depi Evratesil (Դեպի Եվրատեսիլ) Judge/Mentor
2017 Benefis (Բենեֆիս) Special guest
2017 Hayastan Jan (Հայաստան Ջան) Contestant
2017 The Voice of Armenia (Հայաստանի Ձայնը) Special Guest

Awards and nominations[edit]

Year Award Category City Result
2010 Armenia Music Awards Discovery of the Year Moscow Won
2016 Pan Armenian Entertainment Awards Armenia's Entertainment Ambassador LA Won
2016 DAF Bama Music Awards The Best Armenian Female Act Hamburg Nominated
2017 Armenian Europe Music Awards Duet of the year ("Dashterov" with Aram MP3) Paris Won
2017 DAF Bama Music Awards The Best Singer of the Year Hamburg Nominated

See also[edit]


  1. ^ a b Meytarjyan, Liana (9 November 2010). Իվետա Մուկուչյան (in Armenian). Bravo.am. Retrieved 27 December 2012. 
  2. ^ a b c d Իվետա Մուկուչյան (in Armenian). «AV SHOW» Producing Center. Retrieved 27 December 2012. 
  3. ^ "Ո՞վ է Իվետա Մուկուչյանի քույր Մարիաննայի ընտրյալը (լուսանկարներ)". News.am (in Armenian). Retrieved 6 May 2016. 
  4. ^ "Հոկտեմբերի 14-ին երգչուհի Իվետա Մուկուչյանի 29-ամյակն է". Ankakh.com (in Armenian). 14 October 2015. Retrieved 2 May 2016. 
  5. ^ "Iveta Mukuchyan: Euphoria". The Voice of Germany. 26 October 2012. Retrieved 27 December 2012. 
  6. ^ Իվետա Մուկուչյան. սեքսուալությունը կանացիությունն է՝ առանց գռեհիկության (in Armenian). Lurer.com. 21 December 2012. Retrieved 27 December 2012. 
  7. ^ "Ամենացանկալի հայուհին" հիացած է, որ Սիրուշոյի և Նազենի Հովհաննիսյանի հետ նույն ցուցակում է (in Armenian). Lurer.com. 24 December 2012. Retrieved 27 December 2012. 
  8. ^ "Իվետա Մուկուչյան և Lazzaro` տեսահոլովակի պրեմիերա" (in Armenian). Tert.am. 25 December 2012. Retrieved 27 December 2012. 
  9. ^ Իվետա Մուկուչյանի ցնցող անակնկալը (in Armenian). Mamul.am. 24 December 2012. Retrieved 27 December 2012. 
  10. ^ "Պրեմիերա. Իվետա Մուկուչյանի նոր տեսահոլովակը. VIDEO" (in Armenian). Zham.am. 24 December 2012. Retrieved 27 December 2012. 
  11. ^ a b Summer Rain (Remixes) (feat. Iveta Mukuchyan) by Lazzaro
  12. ^ "Պրեմիերա. Իվետա Մուկուչյանի նոր տեսահոլովակը. "Simple Like A Flower"". PressMedia.com (in Armenian). 3 October 2015. Retrieved 2 May 2016. 
  13. ^ Wiwiblog: Iveta Mukuchyan will represent Armenia at Eurovision 2016
  14. ^ "Armenia: Iveta Mukuchyan to sing LoveWave". Eurovision.tv. 19 February 2016. Retrieved 3 May 2016. 
  15. ^ "Armenia: Iveta Mukuchyan to sing LoveWave". Eurovision.tv. 19 February 2016. Retrieved 28 February 2016. 
  16. ^ "Մկոն ու Իվետա Մուկուչյանը "Փախիր կամ Ամուսնացիր" ֆիլմում". Tert.am (in Armenian). 5 February 2016. Retrieved 28 February 2016. 
  17. ^ "We have our first ten finalists". Eurovision.tv. 10 May 2016. Retrieved 11 May 2016. 
  18. ^ "Running order for the 2016 Grand Final revealed". eurovision.tv. 13 May 2016. Retrieved 13 May 2016. 
  19. ^ Armenia to Face Sanctions for Eurovision Flag Incident // New York Times, 11 May 2016.
  20. ^ "Iveta Mukuchyan Commented on Why She Raised Artsakh Flag". 168.am. 11 May 2016. Retrieved 11 May 2016. 
  21. ^ "IvaVerse". December 27, 2016. Retrieved January 3, 2017. 
  22. ^ "Freak (feat. Iveta) - Single by Aram MP3". iTunes. Retrieved 2017.  Check date values in: |access-date= (help)
  23. ^ Jensen, Charlotte (13 May 2017). "Voting order and spokespeople for Grand Final 2017". eurovisionary.com. Eurovisionary. Retrieved 14 May 2017. 
  24. ^ Iveta, Mukuchyan (22 May 2017). "#aramiveta #newproject #comingsoon #backtoroots". facebook.com. Iveta Mukuchyan. Retrieved 21 May 2017. 
  25. ^ Hayastan Jan - Single by Iveta Mukuchyan
  26. ^ Iveta, Mukuchyan (24 June 2017). "It was a pleasure to be part of this Charity project!". facebook.com. Iveta Mukuchyan. Retrieved 24 June 2017. 
  27. ^ Right Way to Love - Single by Iveta Mukuchyan
  28. ^ I am falling - Single by Iveta Mukuchyan and Serjo
  29. ^ Ari Yar - Single by Iveta Mukuchyan
  30. ^ Simple Like a Flower - Single by Iveta Mukuchyan
  31. ^ Hayastan Jan - Single by Iveta Mukuchyan
  32. ^ "Freak (feat. Iveta) - Single by Lazzaro". iTunes. Retrieved 16 October 2015. 
  33. ^ "Dashterov (feat. Iveta) - Single by Aram MP3". iTunes. Retrieved 2017.  Check date values in: |access-date= (help)
  34. ^ "De Jpta - Single". iTunes. Retrieved 2017.  Check date values in: |access-date= (help)

External links[edit]

Awards and achievements
Preceded by
with "Face The Shadow"
Armenia in the Eurovision Song Contest
Succeeded by
with Fly With Me