Ivivva athletica

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Ivivva Athletica is a youth brand which was founded by lululemon athletica in 2009.[1] Created by lululemon’s for its younger clientele, ivivva focuses on creating athletic sportswear for active girls ages 6–14.[2] The company launched with its first store in Vancouver, Canada in December 2009, and has since grown to over 70 stores and pop-up shop locations across Canada and the United States.[3] In 2012 ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County.[4] ivivva’s clothes are designed for young girls in a wide variety of athletic pursuits such as dance, running, yoga, ice skating, gymnastics and on-the-court sports. The majority of their clothing line is heavily influenced by direct input from customers to ensure quality, fit, and function.[5]

In June 2017, Lululemon Athletica announced the closures of many ivivva stores and focusing the ivivva brand online. There are four standalone ivivva stores in the US and 3 in Canada, as of January 2019.

References[edit]

  1. ^ Mairs, Alana. "Welcome to the Family, ivivva!". lululemon athletica blog. lululemon athletica. Retrieved 21 January 2013.
  2. ^ Nezinol, Jennifer. "lululemon athletica inc. introduces ivivva athletica". Investor Relations. lululemon athletica. Retrieved 21 January 2013.
  3. ^ athletica, ivivva. "ivivva locations". ivivva athletica website. ivivva athletica. Retrieved 21 January 2013.
  4. ^ Gerstenblatt, Julie (October 23, 2012). "Lululemon for Girls?! Yes, it's True! Meet Ivivva". Huffington Post. Retrieved 21 January 2013.
  5. ^ Athletica, Ivivva. "Help Us Design". ivivva athletica website. ivivva athletica website. Retrieved 21 January 2013.