JK Enum Nanbanin Vaazhkai

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JK Enum Nanbanin Vaazhkkai
JK enum nanbanin vazhkai.jpg
Directed byCheran
Produced byDream Theatres
Written byCheran
StarringSharwanand
Nithya Menen
Prakash Raj
Music byG. V. Prakash Kumar (songs)
Siddharth Vipin (BGM)
CinematographySiddharth
Edited byG. Ramarao
Production
company
Dream Theatres
Release date
6 March 2015 (Tamil)
24 June 2016 (Telugu)
Running time
139 minutes
CountryIndia
Language
  • Tamil
  • Telugu

JK Enum Nanbanin Vaazhkai (lit. Life of a friend named JK) is a 2015 Tamil-language drama film written and directed by Cheran, which was simultaneously made and later released in Telugu as Rajadhi Raja. It stars Sharwanand and Nithya Menen in the lead roles while Prakash Raj and Santhanam play supporting roles.[1] The film featured songs by G. V. Prakash Kumar and film scored by Siddharth Vipin.[2] After failing to have a theatrical release in late 2013, the Tamil version of the film had a direct-to-video release in March 2015, becoming the first venture in a new initiative launched by Cheran known as C2H. The Telugu version of the film had been indefinitely placed on hold, but was later released theatrically in June 2016, with the makers trying to profit from Sharwanand's popularity.

Cast[edit]

Plot[edit]

Jayakumar (Sharwanand), commonly known as JK, is a mid-20s man who doesn't care about family. Instead, he is obsessed with chatting on Facebook, partying and passing time with friends. At work, he has a group of friends with similar interests. They all plan on going for a New Year Party.

2 years later, JK is shown to be a changed person – very invested in developing, earning money and taking care of his family. He is shown to make business models with an aim of earning a lot of money in a short period of time. He has goals such as getting his 2 sisters married, ensuring that his brother gets good education. In attempts to start business, he goes to meet a bank manager at his home. As they had to wait for the bank manager to come, JK and his friend notice that the house is not well-maintained and take on the job to organise it. Upon returning, bank manager appreciates their work and tells JK and his friend that it'd be very helpful if they can help clean homes regularly. He also suggests that about 150 other flats in his apartment complex would also appreciate this service. This becomes JK's first business venture. For this, he also ropes in help from his school friend Nithya (Nithya Menen). Together, JK, NIthya and their friends go on to become very successful with multiple projects.

Later, the reason for change in JK's behaviour is explained. When JK and friends were planning to go for a New Year Party, Ravi also wants to go with them and becomes good friend of JK. Ravi comes from a very poor background and his family is dependent on him. After the party, the gang meets with an accident resulting in Ravi's death and a serious head injury for JK. JK has only a couple of years left in his life. This makes him realise the importance of life and decides to make his family happy and make sure that they have enough money before he dies. However, JK does not tell this to anyone but Nithya. In the end, JK leaves the responsibilities of business and his family to Nithya and goes off to the USA (where he would likely die because of his illness). Nithya is shown to be running the business and living with memories of time spent with her best friend, JK.

Soundtrack[edit]

The soundtrack features 5 songs composed by G. V. Prakash Kumar, with lyrics by Na. Muthukumar, Yugabharathi, Madhan Karky Cheran. The album was released by Cheran's music company Dream Sounds Digital Solution on 15 September 2013. The film's score was composed by Siddharth Vipin who also composed three additional songs for the film. Milliblog wrote: "Cheran’s last film as director – Pokkisham – had fantastic music from Sabesh Murali; the move to GV Prakash Kumar produces underwhelming results".[3] Indiaglitz wrote: "Funky, rocking and melodious, the album has everything that the youth these days want to listen to. Predominantly duets and only one solo to speak of, the album will certainly be a popular favourite among all".[4] Behindwoods wrote:"There are moments of classic GVP, but could have done with few more".[5]

No.TitleSinger(s)Length
1."Facebook Login Pannu"G. V. Prakash Kumar, Megha03:52
2."Nee Enna Pesuvai"G. V. Prakash Kumar, Saindhavi05:00
3."Get Ready For My Mojo"Vijay Prakash, Ramya NSK05:24
4."Uyire Uyire"Benny Dayal, Ramya NSK05:15
5."Who Is JK"G. V. Prakash Kumar01:17
Total length:20:08

Marketing[edit]

Sharwanand had dubbed for his character in Tamil. As part of the promotion Cheran initiated a project named JK Fest 2013, in which college students from Tamil Nadu could participate. Students were asked to visualise and use their creativity to enact the songs of JK Enum Nanbanin Vaazhkai without knowing the film's story.[6] Cheran revealed that the film would be released on Internet, DVD and satellite, on the same day of its theatrical release. Cheran added that by releasing the film across all media on the same day, piracy could be curbed.[7] However, the theatrical release did not happen; the film was instead released as a direct-to-video film on 6 March 2015, via Cheran's C2H (Cinema2Home) initiative.[8][9]

The Telugu version, initially titled Yemito Ee Maya,[10] was later retitled as Rajadhi Raja and released theatrically on 24 June 2016, with the makers attempting to profit from Sharwanand's resurgence at the Telugu box office. However, this version failed commercially.[9]

Reception[edit]

Baradwaj Rangan wrote for The Hindu, "There’s something very tragic when JK Enum Nanbanin Vaazhkai has to settle for a straight-to-DVD release, after spending months without finding a buyer. (The Censor certificate is dated 04/12/2013.) The point isn’t that a grand masterpiece hasn’t made its way to screens near us. The point is that when so many downright bad movies are out there, an established, well-regarded director has had to resort to practically giving his film away for free."[11]

References[edit]

  1. ^ AS, Sashidhar (19 July 2012). "Sarwanad, Nithya menion to do a Cheran's film?". The Times of India. Retrieved 10 August 2012.
  2. ^ Suganth, M (12 June 2012). "Cheran signs up G V Prakash for his next". The Times of India. Retrieved 10 August 2012.
  3. ^ "JK Enum Nanbanin Vaazhkai (Music review), Tamil – G V Prakash Kumar". Milliblog.com. Retrieved 28 August 2017.
  4. ^ "Cinema News – Movie Reviews – Movie Trailers". Indiaglitz.com. Retrieved 28 August 2017.
  5. ^ "JK Enum Nanbanin Vaazhkai Songs Review JK Enum Nanbanin Vaazhkai, Cheran, GV Prakash". Behindwoods.com. Retrieved 28 August 2017.
  6. ^ "Cheran's unique promos for JK Enum... - Deccan Chronicle". 22 November 2013. Archived from the original on 22 November 2013. Retrieved 16 October 2017.
  7. ^ "Cheran's movie on the net". The Times of India. Retrieved 28 August 2017.
  8. ^ "Moving talkies". Thehindu.com. Retrieved 28 August 2017.
  9. ^ a b Hooli, Shekhar H. "'Rajadhi Raja' controversy: Director Cheran blames Sharwanand for its failure at box office". IB Times. Retrieved 16 October 2017.
  10. ^ "'Run Raja Run' star Sharwanand's next film titled 'Express Raja'". Daily News and Analysis. 14 September 2015. Retrieved 9 June 2018.
  11. ^ Rangan, Baradwaj (13 March 2015). "JK Enum Nanbanin Vaazhkai: A melodrama pulls its punches by getting all hip on us". The Hindu. ISSN 0971-751X. Retrieved 1 October 2017.

External links[edit]