JPG (magazine)

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Editor Darlene Bouchard
Categories Photography
Frequency Quarterly
Year founded 2004
First issue January 2005
Final issue
— Number
January 2009 [1]
Issue 19 (Faith)
Company 8020 Publishing
Country United States
Based in San Francisco, California
Language English
Website JPGMag

JPG is a magazine, launched in 2004 as a print-on-demand magazine by the husband and wife team Derek Powazek and Heather Powazek Champ.[2] It is published 4 times a year[3] by 8020 Publishing, which focuses on photography. The content of JPG is user-created and submitted via the magazine's website. When photos are submitted to the website, they are voted on by members of the site's community for inclusion in the next issue. Photos are separated by theme, with some themes being assigned to issues while some are not.

History and profile[edit]

JPG magazine was originally self-published through Lulu.[4] The magazine was headquartered in San Francisco.[5] In 2006, after receiving venture capital funding[4] from CNET founder Halsey Minor,[6] JPG re-launched as an offset-printed magazine with retail distribution, appearing six times a year. The first print run was about 20,000 copies, while the website drew some 1.5 million page views in the first month after the re-launch.[2]

In May 2007, founding editors and creators of the magazine Derek Powazek and Heather Champ announced their departure after a power struggle with 8020 Publishing CEO Paul Cloutier.[7][8]

Cloutier also left the company in 2008.[8]

On January 2, 2009, JPG magazine announced that they were going to shut down operations on January 5, after running into cash-flow problems.[5][6] [9] After a grass-roots effort started by 15x100's Struan Oglanby at, investor interest came to life as the official website enthusiastically acknowledged, thus offering new hope for the magazine, contributors and readers.

In February 2009 it was announced that new investors had acquired JPG magazine and were re-launching the print magazine, website and associated assets.[10] However, by May 2009 there was no sign of a printed magazine, which was scheduled for sometime this summer. New photography themes and members of staff have been announced on the JPG magazine blog.


  1. ^ Laura Brunow Miner (January 1, 2009). "JPG Magazine: Blog: JPG Magazine Says Goodbye". JPG Magazine. Retrieved January 3, 2009. 
  2. ^ a b Matt Kinsman (January 2007). "Community Effort". Folio. 36 (1). p. 38. 
  3. ^ See about
  4. ^ a b S. A. Mathieson (January 22, 2007). "Go figure Digital editions: Why magazine formats are starting to look online". The Guardian. London. 
  5. ^ a b Om Malik (January 2, 2009). "8020, Publisher of JPG Mag, Shuts Down". Gigaom. Retrieved November 29, 2015. 
  6. ^ a b Erick Schonfeld (January 2, 2009). "JPG Magazine Folds, and with it a Radical Idea in Publishing". Techcrunch. 
  7. ^ Powazek, Derek (May 14, 2007). "The Real Story of JPG Magazine". 
  8. ^ a b Thomas, Owen (October 1, 2008). "Halsey Minor's Internet magazine company tries, tries again". Gawker. 
  9. ^ Haje Jan Kamps (January 2, 2009). "JPG magazine closes its doors". Photocritic. Retrieved January 2, 2009. 
  10. ^ Jason Kincaid (February 26, 2009). "JPG Magazine Has Been Acquired, Lives Anew". Techcrunch. 

External links[edit]