J Brand

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J Brand
FounderJeff Rudes
HeadquartersLos Angeles, California
ProductsWomen's Premium Denim, Men's Premium Denim, Ready-To-Wear
Number of employees
ParentFast Retailing

J Brand was founded in 2005 in Los Angeles. Japanese retail giant Fast Retailing (owner of Uniqlo, Helmut Lang, and Theory, among others) purchased the majority of J Brand in 2012. [1]


J Brand was co-founded by Jeff Rudes in 2004[2].[3] In 2005, J Brand officially launched at the Ron Herman Melrose Denim Bar in Los Angeles, California.[4]

Women's Premium Denim[edit]

At its inception, the company only offered women's denim.[5] Rudes filled the void with J Brand's 811 Skinny, and their minimalist, no embellishment take on this silhouette was an instant hit.[6] However, their most famous skinny is the Houlihan Cargo Pant, named for the M*A*S*H character Hot Lips Houlihan and originally perceived as a novelty item.[7] The novelty item ended up being a revolutionary piece as Frank Doroff, Vice Chairman of Bloomingdales department stores explained it was their "best selling pant", selling thousands.[7] J Brand sold more than 300,000 pairs.[8]


J Brand has actively worked with fashion designers such as Christopher Kane, Henry Duarte, Erdem, Meadham Kirchhoff, Peter Pilotto, Richard Nicoll, and Proenza Schouler.[9][10]

They have also worked with Creative Director Karl Templar and photographer Craig McDean for their Fall 2012, Spring 2013 and Fall 2013 ad campaigns.[11]

Acquisition by Fast Retailing[edit]

In late 2012, Fast Retailing, owners of Uniqlo, announced they had bought 80% of J Brand for $290MM to bolster their premium denim business.[12]


  1. ^ "J Brand". www.jbrandjeans.com.
  2. ^ "Jeff Rudes (FABB conference speaker profile)". Retrieved 3 October 2013.
  3. ^ Imran, Amed (December 2010). "CEO talk | Jeff Rudes". Business of Fashion. Retrieved 4 November 2013.
  4. ^ Sanders, Lorraine (September 16, 2009). "Where the Skinny Jean Was Born (And How to Meet Her Maker)". 7x7 SF. Retrieved 2 October 2013.
  5. ^ Hume, Marione. "J Brand Genie". http://www.afr.com/p/lifestyle/afrmagazine/brand_genie_YJAM1hTl6HZIS08JlRpstJ. External link in |publisher= (help); Missing or empty |url= (help)
  6. ^ "Blue Plate Specials: Jeans Mutations". WWD. 2005-03-31. Retrieved 11 November 2013.
  7. ^ a b Horyn, Cathy (May 12, 2010). "Houlihan, Reporting for Duty". New York Times. Retrieved 4 November 2013.
  8. ^ Hume, Marion (2013-03-21). "J Brand Genie". afr.com. Retrieved 8 November 2013.
  9. ^ "Brand Power". Vogue. Retrieved 8 November 2013.
  10. ^ Phelan, Hayley. "Proenza Schouler and J Brand Make Denim To Die For!". Teen Vogue. Retrieved 8 November 2013.
  11. ^ "J Brand Ad Campaigns". Vogue. Retrieved 11 November 2013.
  12. ^ Inagaki, Kana. "Fast Retailing to buy 80% stake in J Brand". Market Watch. Retrieved 8 November 2013.