In 2012, Donovan published The Way of Men. In it, Donovan argues for a universal definition of masculinity, based on what he calls the "tactical virtues" of the primal survival gang. Donovan's proposal is one of anarcho-primitivism, espousing a return to primitive, Stone-Age conditions and values of tribal units, and away from what he views as degenerate capitalism. Author Sam Sheridan praised it as "a thought-provoking treatise on the essential struggle of men," and Brett McKay cited it on Art of Manliness, as an example of "the Nomad/Gen X view of manhood" which takes the position that "the only way to end the misandry and gender neutrality that we see in modern Western society is for society to collapse, as the tactical virtues of manliness are best demonstrated in a chaotic world." In his treatise on masculinity, he proposes a philosophical question. He stresses that in a dire situation such as a zombie apocalypse, that it is most advisable to have the most masculine men who embody honor, courage, strength, and virtue to keep your tribe safe. He also provides a chapter on how to start a gang. The book also received a positive review on AlternativeRight.com from F. Roger Devlin.