Jack Link's Beef Jerky

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Link Snacks, Inc.
Industry Food manufacturing
Founded Minong, Wisconsin, U.S.A
(1986; 31 years ago (1986))
Founder John 'Jack' Link
Headquarters Minong, Wisconsin, United States of America[1]
Area served
Key people
  • Jack Link
  • Troy Link

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3][4] They are known for their "Messin' with Sasquatch" ads. In 2013 they signed a sponsoring deal with the Seattle Mariners.[5]

In addition to their original facility in Minong, Wisconsin, the company also has facilities across America such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.[6][7]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [8] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.


In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[9] This new logo was designed by Davis Design of Mississauga, Ontario.[10]

In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".[11]

In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12]


2.85Oz Original Beef Jerky Beef,water,Sugar,salt, less than 2% soy sauce{wheat,soybeans,salt},Maltodextrin,Flavorings,Hydrolyzed corn protein,Yeast Extract,Citric Acid


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