Jack Perry (entrepreneur)

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Jack Perry
Jack Perry, casual photograph.jpg
Alma materUniversity of Iowa
OccupationFounder, Chairman and CEO,
Syncbak Inc.

Jack Perry is the Founder and CEO of Syncbak,Inc., a media technology company, whose products and services power solutions for television broadcasters, including CBS All Access, Hulu, fuboTV and others.[1][2] Perry's SimpleSync technology is the first-ever OTT platform to integrate Nielsen measurement.[3]

In February 2018, PitchBook named Perry's streaming media company, Syncbak, Inc., the most valuable VC-backed company in Iowa at $100 million.[4]

Prior to founding Syncbak, Perry was CEO of Decisionmark Corp (1996-2009)[5] where he created Geneva, a subscriber authentication technology used by ABC, CBS, FOX, NBC, DirecTV, Echostar and every local television station in the U.S. In 2000, Perry created and launched TitanTV.com, the first-ever web based electronic program guide with built-in DVR capabilities. He created his first software package, RunningCounts, in 1990. In 1995, Jack authored the "Group Calendaring and Scheduling" section of the book, GroupWare: Technology and Applications [6]

In 2004, along with FCC Chairman Michael Powell, Perry introduced AntennaSelector.com and CheckHD, online tools he created which were designed to help consumers migrate from analog to digital television C-SPAN Consumers and Digital Television. AntennaSelector.com is known today as antennaweb.org.

In 2011, at the CEA CES on the Hill event, Perry introduced the Syncbak OTT platform to assist over-the-air digital broadcasting to move to the Internet C-SPAN The Communicators at CES on the Hill 2011.

In early 2017, Perry announced that his company's OTT platform, SimpleSync, powers 2.5 million hours of live local TV programming and covers 90% of U.S. households across 161 markets.[7] In 2018, Perry announced that number had nearly tripled, thanks to high demand from vMVPDs.[8]

On September 7, 2017, in the wake of Hurricanes Harvey and Irma, Perry's op-ed on the importance of local news, In times of strife, local news matters more than ever, was published by Quartz.

In May 2018, Perry's company launched its inaugural TechFronts event, focusing on the future of OTT from a technical perspective.[9] During the event, Perry launched Syncbak's new direct-to-cosumer OTT app, SBTV.[10]

Perry's interview with Media Village in October 2018, Jack Perry on Television’s Transformation discusses how his technologies have influenced television today, the importance of local broadcasters, and how Syncbak is contributing to media's evolution. In a follow-up piece highlighting tremendous growth for the company, Jack shares his vision for the future of television and how ad-supported streaming will become a primary source of revenue for television stations. Jack Perry on the Rise (and Importance) of Ad-Supported Streaming.

As the Coronavirus pandemic continued to impact daily life, Syncbak's SBTV platform debuted two new channels dedicated to keeping people informed on the issue. The COVID-19 channel was launched on March 26, 2020 and features aggregated news content, refreshed hourly, from local TV broadcasters across 115 markets. Weeks later, SBTV expanded its coverage of the pandemic with the launch of the Survivors and Heroes channel.

A champion of local broadcasters for three decades, Perry explains why he believes that broadcasters are a pillar of local communities and a critical piece of the news ecosystem in this article published by Cynopsis, 5 Reasons Local News Is More Important than Ever.

As the importance of local TV continues to flourish, Perry appeared on the StreamOn podcast with Jim Williams to discuss the importance of local TV news and local programming. Perry was also interviewed by Forbes for their article How COVID-19 Quarantine Locked In Connected TV Growth

On September 1, 2020, Syncbak launched VUit, a centralized national streaming service of local television stations aiming to be the Netflix of live, local and free. The Wall Street Journal published the exclusive story, which was then picked up by several other media outlets [11] On December 1, 2020, Perry announced The Washington Post as a streaming partner [12] and introduced a dedicated Washington Post Live streaming channel that simulcasts the leading news organization's live programming and also provides viewers access to current and past content on-demand.

Perry was featured in the CNBC article How local TV stations plan to remain relevant as viewers shift to streaming discussing how Syncbak's technology leverages local as part of the winning formula for broadcasters.


Perry was inducted into the Academy of Digital Television Pioneers and was nominated for an Academy Award (for Best Industry Leadership) in 2004.[13] He was elected to the National Academy of Television Arts & Sciences in 2003 and was named one of Dealerscope's 40 most influential people under 40 in the consumer electronics industry that same year. In 2008, his TitanTV web studio won a Webby Award for Titan Greens, an edgy take on eco-news.


Perry graduated from the University of Iowa in 1988. He attended Grand Rapids Junior College where he played hockey for two years. Perry graduated from Ottawa Hills High School (Michigan) where he ran cross country and played hockey. He was the captain of both teams.

Personal life[edit]

Perry was born on the Marine Corps Base in 29 Palms, California. He is a lifelong runner (completing 16 marathons) and an avid fan of the Chicago Bears and Detroit Tigers.

In 2016 Perry and his wife Annette founded Perry Development Partners (PDP).[14] PDP is focused on developing properties in the historic uptown district of their hometown Marion, IA. In October 2019, they made their debut with West End Marion. The charming eatery is a hidden gem serving made-from-scratch café classics and family favorites. It anchors the historic brick building they beautifully transformed as part of their broader vision for the Marion block. Their son in-laws are Jay Borschel, undefeated 2010 NCAA Wrestling Champion for the University of Iowa Hawkeyes and Allen Reisner, former tight end for the Minnesota Vikings, Jacksonville Jaguars and the University of Iowa Hawkeyes.


Perry holds twenty-four patents related to the delivery of entertainment content over-the-air, over-satellite and over-the-Internet.

U.S. Patent Number 6,147,642: Method and Apparatus for Limiting Access to Satellite Communication[15]

U.S. Patent Number 6,252,547: Method and Apparatus for Limiting Access to Signals Delivered Via the Internet[16]

U.S. Patent Number 6,714,754: Method and Apparatus for Limiting Access to Signals Delivered Via the Internet[17]

U.S. Patent Number 6,785,904: Method and System for Providing Household Level Television Programming Information[18]

U.S. Patent Number 6,832,070: System and Method for Aiding in Antenna Selections[19]

U.S. Patent Number 7,028,323: System and Method for Delivering Rerun Video Programming on Non-HDTV Digital Side Channels[20]

U.S. Patent Number 7,913,287: System and Method for Delivering Data Over an HDTV Digital Television Spectrum[21]

U.S. Patent Number 8,010,981: Method and System for Creating Television Programming Guide[22]

U.S. Patent Number 8,255,940: Broadcast Area Authentication[23]

U.S. Patent Number 8,255,941: Broadcast Area Authentication[24]

U.S. Patent Number 8,255,942: Broadcast Area Authentication[25]

U.S. Patent Number 8,255,943: Broadcast Area Authentication[26]

U.S. Patent Number 8,255,944: Broadcast Area Authentication[27]

U.S. Patent Number 8,255,945: Broadcast Area Authentication[28]

U.S. Patent Number 8,255,946: Broadcast Area Authentication[29]

U.S. Patent Number 8,255,947: Broadcast Area Authentication[30]

U.S. Patent Number 8,909,246: Broadcast Tuning Concepts[31]

U.S. Patent Number 8,910,196: Broadcast Area Identification and Content Distribution[32]

U.S. Patent Number 8,966,544: Providing and Receiving Wireless Broadcasts[33]

U.S. Patent Number 8,966,549: Providing and Receiving Wireless Broadcasts[34]

U.S. Patent Number 9,037,634: Broadcast Tuning Concepts[35]


  1. ^ "Syncbak Powers CBS All Access OTT Service" TVNewsCheck 2014-10-20
  2. ^ "Networks Adopt Different TV Everywhere Tech" TVNewsCheck 2014-11-10
  3. ^ "Syncbak Syncs Up With Nielsen" MultiChannelNews 2014-04-07
  4. ^ "Startup nation: The most valuable VC-backed company in each US state" PitchBook 2018-02-27
  5. ^ "Jack Perry named president and chief executive officer of Decisionmark Corp, Business Wire 1996-07-11
  6. ^ "Groupware: Technology and Applications, Prentice Hall 1995
  7. ^ "Syncbak Touts OTT Milestone" Multichannel News
  8. ^ "Syncbak Syncs With vMVPDs" Broadcasting & Cable
  9. ^ "Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach" Multichannel News,
  10. ^ ""Syncbak Launches SBTV Platform to Stream Local TV Programming Nationwide" Variety
  11. ^ ""Syncbak News",Syncbak Website.
  12. ^ "[1]
  13. ^ "CEA announces 2004 Academy of Digital Television Pioneers Award nominees", TVTechnology 2005-03-02
  14. ^ "Rounding the corner in Marion" The Gazette
  15. ^ "Method and Apparatus for Limiting Access to Satellite Communication"
  16. ^ "Method and Apparatus for Limiting Access to Signals Delivered Via the Internet"
  17. ^ "Method and Apparatus for Limiting Access to Signals Delivered Via the Internet"
  18. ^ "Method and System for Providing Household Level Television Programming Information"
  19. ^ "System and Method for Aiding in Antenna Selections"
  20. ^ "System and Method for Delivering Rerun Video Programming on Non-HDTV Digital Side Channels"
  21. ^ "System and Method for Delivering Data Over an HDTV Digital Television Spectrum"
  22. ^ "Method and System for Creating Television Programming Guide"
  23. ^ "Broadcast Area Authentication"
  24. ^ "Broadcast Area Authentication"
  25. ^ "Broadcast Area Authentication"
  26. ^ "Broadcast Area Authentication"
  27. ^ "Broadcast Area Authentication"
  28. ^ "Broadcast Area Authentication"
  29. ^ "Broadcast Area Authentication"
  30. ^ "Broadcast Area Authentication"
  31. ^ "Broadcast Tuning Concepts"
  32. ^ "Broadcast Area Identification and Content Distribution"
  33. ^ "Providing and Receiving Wireless Broadcasts"
  34. ^ "Providing and Receiving Wireless Broadcasts"
  35. ^ "Broadcast Tuning Concepts"