Jack Yan

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Jack Yan
Jack Yan at SFD Wellington 2010.jpg
Born 1972 (age 45–46)
Kowloon, British Hong Kong
Occupation Publisher, designer, businessman
Political party Alliance (2008)
Website http://jackyan.com/

Jack Yan (Chinese: 甄爵恩, Pinyin: Zhēn Jué'ēn) is a New Zealand publisher, designer and businessman, born 1972 in Kowloon, Hong Kong.[1] Yan emigrated to Wellington, New Zealand with his parents in 1976.

Yan created over 100 typeface designs himself for the firm,[2] and inspired other local typeface designers such as Kris Sowersby to pursue careers in that industry. His typefaces include Ætna, a revival of Bembo.[3] In 1997, he founded Lucire,[4] a fashion magazine that made the move from web to print,[5] and serves as its publisher.

He also helms a consulting firm,[6] and is a director of the Medinge Group think-tank.[7] Business 2.0[8] and the UK's The Daily Telegraph,[9] he is better known outside New Zealand for this work.

From 3 March 2006, he began a weekly spot on TV One's Good Morning, discussing men's issues, but resigned from that role in 2007. In 2007, he became a judge for Miss Universe New Zealand, and currently organises the competition.[10]

He ran for mayor of Wellington in 2010,[11] and again in 2013, but was unsuccessful in both elections.[12][13]


Jack Yan emigrated to Wellington, New Zealand with his parents in 1976.[14] He attended St Mark's Church School (where he was Dux) and Scots College, and graduated from Victoria University of Wellington with two business and one law degrees.

Aside from English, Yan speaks Cantonese and French.[15]



He was a contributor to Visual Arts Trends in New York (1999–2001), and The Journal of Brand Management in London (2003–04). [1]

Web publications that he has written for include UK-based Fontzone [2] and DZ3. He was a founding contributor to Allaboutbranding.com [3] (from 2002).

Additionally, he writes for his own publications, CAP and Lucire.


In the 2008 general election he stood as a candidate on the Alliance party list,[16] but no candidates for the Alliance were elected.[17]

He was a candidate in Wellington's 2010 mayoral election,[18][19] and also stood again in the 2013 elections.[12][20]


In 2007 Yan registered the trademark of well known and recently defunct New Zealand magazine Pavement. Yan claimed that the magazine had been "abandoned", saying "If someone throws away something, just like rubbish outside your house, I can legally go and get it". Pavement's publisher, still actively trading as "The Pavement Company", oppose the trademark application.[21]


  • Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands, with Nicholas Ind (editor), Malcolm Allan, Simon Anholt, Julie Anixter, John Caswell, Thomas Gad, Sicco van Gelder, Tim Kitchin, Chris Macrae, Denzil Meyers, Alan Mitchell, John Moore, Ian Ryder; 2003, 2004 reprint edition, Kogan Page, ISBN 0-7494-4115-1; 2005 paperback edition, Kogan Page, ISBN 0-7494-4399-5.
  • Viewpoint: Perspectives on 21st Century Branding: User Seductive; 2004, Wai-te-ata Press.
  • Typography and Branding; 2004, Natcoll Publishing.


  1. ^ Young, Simon. 2007, "Immigration nation", Idealog, March–April, pp. 40–46.
  2. ^ Martinkus, Angela. 2000, "Type cast", The Age, "Emag" supplement, March.
  3. ^ Pratzel, Anne-Marie. 1996, "New faces", Publish, August, p. 107
  4. ^ Vidal, Josie. 2000, "The web that Jack built", The Evening Post, "Flair" supplement, p. 8.
  5. ^ Simpson, Emily. 2004, "Man with a plan", ProDesign, December 2004 – January 2005, pp. 34–36.
  6. ^ Fernandez, Juanita. 2005, "Not your average CEO: Jack of all trades", Wellington Today, July–August, pp. 10–11.
  7. ^ Rydergren, Tobias. 2002, "Go logo! Brand-soldaterna slår tillbaka", Resumé, 22 August, pp. 22–3.
  8. ^ Mucha, Thomas. 2004, "Marketing the brand 'America'", Business 2.0, online edition, 13 May.
  9. ^ Booth, Jenny (8 June 2003). "We have ways of making you forget". The Sunday Telegraph. Retrieved 25 December 2006. 
  10. ^ Keall, Chris. "ASK ME ANYTHING: Jack Yan". NBR.co.nz. Retrieved 24 September 2013. 
  11. ^ http://www.elections2010.co.nz/2010/elections/wellington-city-mayor
  12. ^ a b Six-way battle for Wellington mayoralty 3 News NZ. 23 September 2013.
  13. ^ Katie Chapman; Tessa Johnstone; Kerrie McBride (12 October 2013). "Three more years for Wade-Brown". Dominion Post. Retrieved 13 October 2013. 
  14. ^ Paki, Kui. 2004, "Polyeurasian—the new breed New Zealander", Tu Mai, February, pp. 20–2.
  15. ^ Jacobson, Julie. 2006, "Five minutes with Jack Yan", The Dominion Post, 22 June, p. D3.
  16. ^ "Candidate profile: Jack Yan". The Alliance. Archived from the original on 25 September 2010. 
  17. ^ "Official Count Results – Overall Status". New Zealand Ministry of Justice. Archived from the original on 9 February 2009. Retrieved 22 January 2009. 
  18. ^ http://jackyanformayor.org/
  19. ^ http://yourwellington.org/
  20. ^ Scoop.co.nz – Jack Yan announces 2013 mayoral bid
  21. ^ "Magazine's ex-owner fights for trademark". The Dominion Post. 10 October 2007. Retrieved 6 October 2011. 

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