Jacob Fruitfield Food Group

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Jacob Fruitfield Food Group
Formerly called
W & R Jacob Biscuit Company
Industry Confectionery
Founded 1851 (1851) in Waterford, Ireland
Founder Robert and William Beale Jacob
Areas served
United Kingdom, Ireland
Owner Valeo Foods

The Jacob Fruitfield Food Group is a company that once produced food products in Ireland, but is now mainly a brand for imported foods targeted at the Irish market. It was formed by Fruitfield Foods' acquisition of the Irish portion of Jacob's Biscuit Group in 2004 from Groupe Danone. The CEO and part-owner is Michael Carey. Other major shareholders include Lioncourt with a 36% stake.[1][2]

The company is now part of brands owned by Valeo Foods.[3]

It is the owner of many iconic brands that project an Irish identity - despite now being made elsewhere, with the factories in Tallaght and Ringsend all closed. Brands such as Jacobs, Bolands and Chef were all once made in Ireland, but are now imported. Products such as "Old Time Irish" marmalade continue to be sold on the Irish market despite no longer being produced in Ireland.

In 2009 Bolands was re-launched in new packaging with a much broader range as a budget alternative to Jacobs. In 2007 Jacobs took McVities to court for infringement of copyright. McVities launched Cream Crackers and Fig Rolls in the Irish market in similar packaging. It was revealed that McVities were also making the same products under contract for Jacobs and had even designed Jacobs labels for them.[4]

In May 2009 Jacobs ceased production of biscuits at its home in Tallaght, Dublin. Production was moved to Portugal, Poland, the UK, France and Malta for cost reasons.[5] Some minor production remains in Ireland with Wafer biscuits made in Donegal, Real Irish products in Drogheda and premium oat biscuits in Cork.[6] 220 people lost their jobs as a result of the closure in 2009.

Brands and sub-brands[edit]




  • Fruitfield Jam
  • Old Time Irish Marmalade



  • Silvermints
  • Double Centre
  • Yorkshire Toffee
  • Scots Clan

Real Irish Food Company

  • Relish
  • Jam

See also[edit]


External links[edit]