Jacob Leinenkugel Brewing Company

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Jacob Leinenkugel Brewing Company
Founded 1867
Headquarters Chippewa Falls, Wisconsin
United States
Owner MillerCoors
Parent Molson Coors
Website www.leinie.com

The Jacob Leinenkugel Brewing Company (/ˈlnənkɡəl/), a subsidiary of MillerCoors, is an American beer maker based in Chippewa Falls, Wisconsin. Leinenkugel was historically distributed only in the Upper Midwest, but is now available throughout all 50 states. The company is the seventh oldest brewery in the United States, and the oldest business in Chippewa Falls.

History[edit]

The brewery was founded in Chippewa Falls in May 1867 by Prussian immigrant Jacob Mathias Leinenkugel (1842-1899) and John Miller, making it the seventh oldest brewery in the United States.[1][2][3] The original beer brewed, which historically made up 90% of company production, was based on a formula Leinenkugel brought with him from Germany.[1] The company is the oldest operating business in Chippewa Falls.[4]

Miller sold his stake in the company in 1884.[5]

The original brewery in Chippewa Falls, Wisconsin

During Prohibition, the company produced near beer (known as "Leino") as well as soda water.[5] With the repeal of Prohibition, Jacob Leinenkugel's daughters mortgaged their homes to fund the restoration of the company's beer brewing vats.[6]

The Leinenkugel brewery expanded from its local roots beginning in the 1970s, when it first introduced its light beer.[5][7][8] The family-owned brewery was sold in 1988 to Philip Morris subsidiary Miller Brewing Company in an effort to stay solvent.[5][1][6] In an unprecedented move at the time, Miller kept the Leinenkugel family on to run its operation.[6]

After several attempts to bring the beer to national U.S. markets, Miller succeeded in 2007 with the addition of a Summer Shandy ale to the Leinenkugel product line.[1] The company has since become well known for its sweeter beers and shandies,[1] with nine out of ten shandies consumed in the United States being brewed by Leinenkugel.[6]

On October 11, 2016, SABMiller sold its stake in MillerCoors for around US $12 billion after the company was acquired by Anheuser-Busch InBev, making Molson Coors the 100 per cent owner of MillerCoors. As of 2016, the brewery has distribution outlets in all 50 states[9][10] and its president is still a family member, Dick Leinenkugel.[6]

For the company's 150th anniversary, it created a special, "old style" German beer,[11] which was actually brewed by license in Germany.[1]

Breweries[edit]

Leinenkugel operates two breweries. The original, the company base of operations, is located in Chippewa Falls;[9] and the 10th Street Brewery located in Milwaukee, Wisconsin.[12][10] The 10th Street Brewery (formerly the Valentin Blatz Brewing Company brewery), was opened in 1986 by G. Heileman Brewing Company for the Blatz label. It was purchased by Leinenkugel in 1995. It produces Leinenkugel's Big Eddy ale line, a series of seasonal, high alcohol beers.[13]

References[edit]

  1. ^ a b c d e f Brian Kevin. "An Old Beer Learns New Tricks, and Risks an Identity Crisis". The New York Times, October 5, 2017.
  2. ^ Red, White, and Brew: An American Beer Odyssey; St. Martin's Press; pp. 63–80
  3. ^ Dan Gentile. "These Are the 11 Oldest Operating Breweries in the US". Thrillist, August 18, 2014.
  4. ^ Chippewa County Historical Society. "The Jacob Leinenkugel Brewing Company". marker. Wisconsin Historical Markers.
  5. ^ a b c d "History of the Leinenkugel Brewery". Retrieved September 28, 2016. 
  6. ^ a b c d e Tom Rotunno. "As Shandy Season Approaches, Leinenkugel's Celebrates 150 Years With a New Beer". CNBC, April 23, 2017. Accessed February 1, 2018.
  7. ^ "SAB Miller - Brands - Leinenkugel's Original". Retrieved July 2, 2011. 
  8. ^ Jerold W. Apps. Breweries of Wisconsin. Madison: University of Wisconsin Press, 2005, pp. 142–146.
  9. ^ a b Evavold, Ross. "Jake Leinenkugel Retiring as President of Brewing Company". The Chippewa Herald, September 9, 2014. Accessed September 2016.
  10. ^ a b Joan Bahr. "Leinie's Brews Nationwide Plan for Original". Milwaukee Business Journal August 8, 2017.
  11. ^ Thomas Freeman. "Leinenkugel's Marks 150th Anniversary with New German-Style Lager". Maxim, March 13, 2017. Accessed February 1, 2018.
  12. ^ Tom Daykin. "Leinenkugel Plans to Expand Milwaukee Brewery, Add Jobs, with $50 Million Project". Milwaukee Journal Sentinel, February 1, 2017. Accessed February 1, 2017.
  13. ^ Robin Shepard. "Meet the Big Eddy Beers from Leinenkugels". Isthmus, December 7, 2012. Retrieved May 18, 2017.

External links[edit]

Coordinates: 44°56′36″N 91°23′44″W / 44.943323°N 91.39543°W / 44.943323; -91.39543