Jacqueline de Rojas

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Jacqueline de Rojas

Jacqueline de Rojas.jpg
Jacqueline Yu

1962 (age 59–60)
Folkestone, England
Other namesJacqueline Jones[1]
Alma materMiddlesex University
Reutlingen University
CA Technologies
Citrix Systems
Sage Group
Costain Group
Known forTechnology
Spouse(s)Roger Andrews[2]

Jacqueline de Rojas CBE (born Jacqueline Yu 1962) is President of techUK and Chair of the Board of Digital Leaders.[3] She serves as Non-Executive Director on the boards of Rightmove, Costain Group and FDM, and was formally on the board of AO World. She also works for the UK Department for Digital, Culture, Media & Sport. She serves as co-Chair for the Institute of Coding and was awarded an honorary Doctorate of Engineering from the University of Bath.

Early life and education[edit]

de Rojas was born Jacqueline Yu in Folkestone to a Chinese father and British mother.[4][5] Her mother was a victim of domestic violence, and together with de Rojas escaped to Swindon to live with her grandparents.[6] de Rojas has stated that her father was abusive and that her stepfather "behaved inappropriately" towards her.[1] She completed a degree in European business at Middlesex University and Reutlingen University in 1986.[7] She joined Synon as a recruiter for their German network.


de Rojas has worked in various blue chip software companies, including CA Technologies.[8] She joined Citrix Systems as Vice President for Northern Europe in 2014.[9][10] She pushed for more flexible working to increase productivity.[11][12] She left Citrix to join Sage Group in 2016, and stepped down after 6 months.[13][14][15] She published a Women in Tech Manifesto for TechUK in 2014 and was appointed President of TechUK in 2015.[16][17] TechUK represent over 900 UK-based tech companies.

In 2017 de Rojas joined Costain Group as non-executive director.[18] That year she became Chair of Digital Leaders, a global initiative that promotes effective digital transformation.[19] She is the Chair of Digital Leaders UK, an online platform that provides opinion and advice on technology. She was on The Prince's Trust committee for several years and managed The Technology Leadership Group. de Rojas was appointed as an advisor to the Board of financial analytics company Metapraxis in 2018.[20] She launched the Institute of Coding with the University of Bath in 2018.[21] The Institute of Coding involves industry and academia, working together to end the UK digital skills gap.[21] de Rojas serves as co-chair of the Governance Board.[21] She was interviewed by Lawrence Jones in 2018.[22]


de Rojas, who has been described in media as a British Asian woman,[23] is a campaigner for increased cultural diversity in technology.[24] She is an ambassador for Girl Guides, the 30 % club and the Founder's Forum AccelerateHer. In 2018 she advised the GirlGuides on their new STEM badge.[6] She spoke at the MTV Young Women in Business conference in June 2018.[6] She serves as a judge for the Northern Tech Awards.[25]

Born Jacqueline Yu, she has spoken out about the discrimination she faced because she is half-Chinese, and said that after her first marriage, she changed her surname to "Jones", to "fit in".[1]

Awards and honours[edit]

Her awards and honours include:


  1. ^ a b c Morrison, Caitlin (28 November 2018). "A View from the Top: Jacqueline de Rojas on discrimination in tech". The Independent. Retrieved 24 October 2020.
  2. ^ a b "Jacqueline de Rojas". MerryCk.com. Retrieved 21 August 2020. Jacqueline is happily married to Roger Andrews. Between them they have three grown-up children, a baby grandson and a dog. Yoga and meditation is how she finds her balance.
  3. ^ "techUK - Representing the tech industry in the UK". Techuk.org. Retrieved 13 December 2018.
  4. ^ Team, •WATC Content (17 July 2015). "Inspirational woman: Jacqueline de Rojas | Executive at Citrix, board champion for women at techUK - WeAreTheCity | Information, Networking, jobs & events for women". WeAreTheCity.com. Retrieved 7 December 2018.
  5. ^ "BBC Radio 4 - Desert Island Discs, Jacqueline de Rojas, President of techUK". BBC. 24 March 2019.
  6. ^ a b c "How Jacqueline de Rojas became the UK's titan of tech". Managementtoday.co.uk. Retrieved 7 December 2018.
  7. ^ "Jacqueline de Rojas". Fequals.com. Retrieved 7 December 2018.
  8. ^ Brandon, Jonathan (18 July 2014). "Citrix appoints former CA Technologies exec to lead Northern Europe". Telecoms.com. Retrieved 7 December 2018.
  9. ^ "003 Jacqueline de Rojas: Encouraging Women in Technology". Amandaalexander.com. Retrieved 7 December 2018.
  10. ^ Dunn, Laura Emily (5 August 2016). "Women in Business Q&A: Jacqueline de Rojas, area VP, Northern Europe, Citrix". Huffington Post. Retrieved 7 December 2018.
  11. ^ "Jacqueline de Rojas of Citrix - Greater flexible working could add £11.5 billion annually to the UK economy". Womanthology.co.uk. 17 December 2014. Retrieved 7 December 2018.
  12. ^ Sillitoe, Ben (10 July 2015). "Retail technology view from the top: Citrix's Jacqueline de Rojas". Essential Retail. Retrieved 7 December 2018.
  13. ^ "Sage appoints Jacqueline de Rojas to lead business across Northern Europe". Sage.com. Retrieved 7 December 2018.
  14. ^ "Sage lands de Rojas for Northern Europe role". Channel Pro. Retrieved 7 December 2018.
  15. ^ tweet_btn(), Gavin Clarke 21 Mar 2017 at 16:24. "Sage loses 'trail-blazing' executive after less than six months". Theregister.co.uk. Retrieved 7 December 2018.
  16. ^ "Jacqueline de Rojas CBE". Techuk.org. Retrieved 7 December 2018.
  17. ^ Sharma (techUK), Rohit. "Read the inaugural speech from new techUK President Jacqueline de Rojas". Techuk.org. Retrieved 7 December 2018.
  18. ^ "Technology leader Jacqueline de Rojas appointed to board | Costain". Costain.com. Retrieved 7 December 2018.
  19. ^ "Jacqueline de Rojas appointed as Chair of Digital Leaders". Digital Leaders. 17 October 2017. Retrieved 7 December 2018.
  20. ^ "Jacqueline de Rojas CBE joins financial analytics leader Metapraxis". Metapraxis.com. 19 July 2018. Retrieved 7 December 2018.
  21. ^ a b c web-support@bath.ac.uk. "Tech pioneer Jacqueline de Rojas to co-chair new Institute of Coding". Bath.ac.uk. Retrieved 7 December 2018.
  22. ^ "Lawrence Jones + Jacqueline de Rojas: Empowering Women in Tech". Retrieved 13 December 2018.
  23. ^ a b Helen Chandler-Wilde (30 April 2019). "Asian women of achievement: Meet the 14 winners shaping the UK". The Daily Telegraph. Positive impact these British-Asian women are making on the world today.
  24. ^ Management, Institute of Leadership &. "Women in Leadership: Diversity in the tech sector". Institutelm.com. Retrieved 7 December 2018.
  25. ^ "Northern Tech Awards Judges | Northern Tech Awards by GP Bullhound". Retrieved 7 December 2018.
  26. ^ "Tech trailblazer honoured by University of Bath". www.bath.ac.uk. Retrieved 2 December 2020.
  27. ^ Cook, James. "Here are all the UK tech figures named in the Queen's New Year's Honours list". Business Insider. Retrieved 7 December 2018.
  28. ^ "AI chief Demis Hassabis becomes a CBE". BBC News. 29 December 2017. Retrieved 7 December 2018.
  29. ^ Ahmed (techUK), Khawaib. "techUK President Wins Advocate of the Year Award". Techuk.org. Retrieved 7 December 2018.
  30. ^ "Most Influential Women in UK IT 2018: Entrants to the Hall of Fame". ComputerWeekly.com. Retrieved 7 December 2018.
  31. ^ "Variety Celebrates Incredible Women at the Second Catherine Awards". Variety.org.uk. 27 November 2017. Retrieved 7 December 2018.
  32. ^ Leaders, Digital (23 November 2017). "Watch Jacqueline de Rojas' Keynote at Banking on Diversity in Tech". Medium. Retrieved 7 March 2019.
  33. ^ "Top 50 Most Influential Women in UK IT 2015". ComputerWeekly.com. Retrieved 7 December 2018.