Jamba Juice

From Wikipedia, the free encyclopedia
FoundedSan Luis Obispo, California, U.S. (1990; 33 years ago (1990))
Number of locations
864 (2019)
Key people
Geoff Henry
ParentFocus Brands

Jamba Juice, doing business as Jamba, is an American company that produces blended fruit and vegetable juices, smoothies and similar products. The company is co-owned[1]—with Moe's Southwest Grill, Schlotzsky's, Carvel, Cinnabon, McAlister's Deli, and Auntie Anne's brands—by Focus Brands, an affiliate of private equity firm Roark Capital Group,[2] based in Sandy Springs, Georgia, operating over 6,000 restaurants. Jamba was founded in 1990, with the first shop located in San Luis Obispo, California.[3] The company has more than 850 locations operating in 36 U.S. states, as well as Japan, the Philippines, Taiwan, South Korea, Thailand, and Indonesia.


Before the creation of the company, Jamba Juice was a "senior project" executed by Kirk Perron, an avid cyclist and healthy-lifestyle advocate, at California Polytechnic State University, San Luis Obispo (Cal Poly). Jamba Juice was founded on March 31, 1990, by Perron,[4] who opened his first store in San Luis Obispo, California. Kevin Peters, Joe Vergara, and Linda Ozawa Olds, also helped begin the business.[5] It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo.[6][7][8][9]

Jamba Juice acquired Zuka Juice, Inc. stores on March 24, 1999.[10] Zuka Juice was founded in Salt Lake City, Utah.

On March 13, 2006, Jamba Juice was purchased by Services Acquisition Corp. International for $265 million. A special-purpose acquisition company that was headed by Steven Berrard, the former CEO of Blockbuster Inc.

Upon completion of the transaction, the publicly traded Services Acquisition changed its name to Jamba, Inc.[11], and in June 2006, Jamba, Inc. announced it had completed a $35 million convertible preferred stock transaction.

The funding was led by a $19.55 million investment by Mistral Equity Partners - a private equity fund focused on consumer products and services companies. The remaining $15.45 million investment was made by a company controlled by the Serruya Family - a successful entrepreneurial Canadian-based family who founded the Yogen Früz frozen yogurt and smoothie chain.

A Jamba Juice store located along the CityWalk in Universal Studios Hollywood

In June 2009, Jamba began to transform the company from a smoothie shop to a food store by integrating wraps, sandwiches, and flatbreads into their menu.[12]

In July 2009, Jamba Juice was criticized for running an advertising campaign, which was described as a "ripoff" of the work of cartoonist David Rees.[13] The ad campaign looked similar to Rees' "Get Your War On" series. Rees was informed of the Jamba Juice ads by a fan who sent in a letter. Rees stated that "Jamba Juice bit my style, with no credit, and it's kind of disrespectful."[13]

In May 2016, Jamba Juice announced the move of its corporate headquarters from Emeryville, California to Frisco, Texas, indicating the high costs of living and of conducting business in the San Francisco Bay Area.[14][15]

On August 2, 2018, Jamba Juice announced that it would be acquired by Atlanta-based Focus Brands.[16] The acquisition was completed on September 14, 2018.[17]

On August 4, 2020, Jamba opened its first location in Tokyo, Japan.[18]

Product expansion[edit]

In December 2007, it was announced that Jamba would partner with Nestlé to lend its name to a line of healthy, pre-prepared beverages under the Jamba brand.[19] On December 19, 2008, a press release from Nestle USA and Jamba Juice announced the suspension of Jamba pre-prepared products due to "...challenges...with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues."[20]

In 2014 Jamba Juice expanded its Fresh Juice menu, and began making juices blends to order with fresh ingredients such as kale, beets and ginger.

Innovation Bar[edit]

Jamba Juice Innovation Bar
General information
LocationOld Pasadena, Pasadena, California, USA
Address60 E Colorado Blvd, Pasadena, CA 91105
Coordinates34°8′44.232″N 118°8′56.8248″W / 34.14562000°N 118.149118000°W / 34.14562000; -118.149118000
Construction startedSeptember 2015[21]
OpenedJuly 14, 2016 (2016-07-14)
ClosedJanuary 2017
OwnerJamba, Inc.
Design and construction
Architect(s)Barbara Bestor
Architecture firmBestor Architecture
Innovation Bar

On November 16, 2015, Jamba, Inc. announced the construction of Jamba Juice Innovation Bar, their first concept store. Located in the center of Old Pasadena, the Innovation Bar replaced their nineteenth store,[21] with one that was roughly double the size of a typical Jamba Juice store.[21][22] Alongside the usual serving of smoothies, this location also sold many other foods, including quinoa bowls, artisan hummus toast with vegetables, homemade potato chips, and various vegan foods.[21] It was also the first location with a WiFi dining area, where customers can watch as their beverages are prepared, or meet up with other customers.[23] Matt Kafka, who is the Senior Director of Operations at Jamba, explained it as a "cool and hip place in Southern California".[21] Inside, the customer is greeted with mirrored wall art with photographs of various fruits, a set of television screens showing various video greetings.[21] Jamba opened the Innovation Bar on July 14, 2016.[24]

On January 3, 2017,[25] the Innovation Bar shut down and became a standard Jamba location.

See also[edit]


  1. ^ "Frisco-based Jamba Juice to be bought by Atlanta operator of Schlotzsky's". Dallas News. 2018-08-02. Retrieved 2019-10-28.
  2. ^ Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004[verification needed]
  3. ^ "Surprising things you didn't know about Jamba Juice". The Daily Meal. 2016-11-25. Retrieved 2020-06-17.
  4. ^ http://www.jambajuice.com/blend-in-the-good/about-jamba "How Jamba Juice Became Jamba Juice" Retrieved 2016-07-04
  5. ^ "Jamba Juice Company - Company History". Fundinguniverse.com. Retrieved 2008-09-14.
  6. ^ Gregg H. Hawkins | A Recipe For Success
  7. ^ Jamba Juice: UFOC freefranchisedocs
  8. ^ "History of Jamba Juice Company – FundingUniverse".
  9. ^ "Jamba Juice" (PDF). Coriolis Research.
  10. ^ [1], freefranchisedocs.com
  12. ^ Jennings, Lisa (June 11, 2009). "Jamba Juice to offer sandwiches and salads". NRN.com.
  13. ^ a b "Has Jamba Juice's Controversial Ad Just Pureed Its Billion-Dollar Dreams?", FastCompany
  14. ^ "Jamba Juice Announces That It Will Move To Texas." Bay City News Service at SFGate. Thursday May 5, 2015. Retrieved on May 7, 2016.
  15. ^ California's Jamba Juice to relocate headquarters to Hall Office Park in Frisco. Dallas Business Journal, May 5, 2016
  16. ^ Garrett, Arnessa; Robinson-Jacobs, Karen (2 August 2018). "Frisco-based Jamba Juice to be bought by Atlanta operator of Schlotzsky's". Dallas News. Retrieved 2 August 2018.
  17. ^ "Focus Brands completes $200m acquisition of smoothie chain Jamba Juice". Verdict Foodservice. 14 September 2018. Retrieved 4 October 2018.
  18. ^ "Jamba is opening its first Japan store in Shibuya on June 18". Timeout Tokyo. 3 June 2020. Retrieved 3 June 2020.
  19. ^ "Nestle USA and Jamba Juice Blend Their Expertise to Create Healthy Ready-to-Drink Products", Jamba Inc., Business Wire 2007, available at http://ir.jambajuice.com/releasedetail.cfm?ReleaseID=279609.
  20. ^ "Nestlé USA and Jamba Announce Suspension of Jamba Ready-to-Drink Products," Jamba Inc., Business Wire 2008, available at http://ir.jambajuice.com/releasedetail.cfm?releaseid=355145.
  21. ^ a b c d e f "Jamba Juice Unveils One-of-a-Kind Concept Store In Pasadena". Pasadena Now. Retrieved 2017-02-03. ("The Jamba Juice Innovation Bar opens its doors after ten months of preparation this Monday.")
  22. ^ "Jamba Juice opens new Innovation Bar in Pasadena, Calif". Nation's Restaurant News. 14 July 2016. Retrieved 2017-02-03.
  23. ^ "Jamba Juice Innovation Bar Opens in Pasadena". The Daily Meal. 29 July 2016. Retrieved 2017-02-03.
  24. ^ "Jamba Juice Celebrates Grand Opening of Innovation Bar in Pasadena, CA". Restaurant News (Press release). Retrieved 2017-02-03.
  25. ^ REPORTS, From STAFF. "Pasadena Now » Old Pasadena's Jamba Juice Innovation Bar Shuttered, Location Closes Its Doors for Good | Pasadena California, Hotels,CA Real Estate,Restaurants,City Guide... - Pasadena.com". Retrieved 2019-10-28.

External links[edit]