Jamba Juice

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Jamba Inc.
Jamba Juice
FoundedSan Luis Obispo, California, U.S. (1990)
HeadquartersHall Office Park, Frisco, Texas, United States
Number of locations
885 (2016)
Key people
Richard Federico
David A. Pace
(CEO, President, Director)
Arnaud Joliff
(CSO, Sr. VP, GM of Intl.)
Joe Robert Thornton Jr.
Marie L. Perry
RevenueIncrease US$161.676 million (2015)
Increase US$10.254 million (2015)
Increase US$9.418 million (2015)
Total assetsIncrease US$69.616 million (2015)
Total equityUS$4.991 million (2015)
Number of employees
1,313 (2015)
ParentFocus Brands

Jamba, Inc. and its wholly owned subsidiary Jamba Juice Company form an American restaurant retailer headquartered in Frisco, Texas and previously headquartered in Emeryville, California.[1] The company has over 875 locations operating in 26 U.S. states, as well as The Philippines, Mexico, Taiwan, South Korea, Thailand and the United Arab Emirates. There are approximately 68 company-owned locations and 752 franchise-operated stores in the United States, in addition to the 65 international stores.[2]


A Jamba Juice store in Santa Clara, California

Before the creation of the company, Jamba Juice was a "senior project" completed by Kirk Perron, an avid cyclist and healthy-lifestyle advocate, at California Polytechnic State University, San Luis Obispo (Cal Poly). Jamba Juice was founded on March 31, 1990 by Perron,[3] who opened his first store in San Luis Obispo, California. He was joined in the business by three friends: Kevin Peters, Joe Vergara, and Linda Ozawa Olds.[4] It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo.[5][6][7][8]

Jamba Juice acquired all nationwide Zuka Juice, Inc. stores in October 2001.[9] Zuka Juice was founded in Orem, Utah, by Dave Duffin and also was a prominent smoothie company at the time. The first location in New York was at Columbus Circle and 59th Street in the basement of the Time Warner Center and is part of the Whole Foods Market seating area. Other locations include one south of Union Square, Times Square, Tribeca, and one in the Port Authority Bus Terminal.

On August 14, 2003, Jamba Juice was acquired by Services Acquisition Corp. International for $265 million. A special-purpose acquisition company, Services Acquisition is headed by Steven Berrard, former CEO of Blockbuster Inc. Upon the closing of the transaction, the publicly traded Services Acquisition changed its name to Jamba, Inc.[10]

In June 2006, Jamba, Inc. announced that it had completed a $35.0 million convertible preferred stock transaction. The convertible preferred stock becomes redeemable by Jamba, Inc. at the election of the purchasers in June 2016 unless converted earlier and includes an 8% annual dividend. The preferred stock is convertible into common shares at a price of $1.15 per share.

The funding was led by a $19.55 million investment by Mistral Equity Partners, a private equity fund focused on consumer products and services companies, with the remaining $15.45 million investment made by a company controlled by the Serruya Family, a successful entrepreneurial Canadian-based family who founded the Yogen Früz frozen yogurt and smoothie chain. “We are very excited about Jamba and the potential growth opportunities available to the company as it extends the brand through licensing and franchising opportunities,” said Andrew Heyer, managing partner of Mistral Equity Partners. “This transaction complements our focus exclusively on investing in consumer businesses with strong management teams that capitalize on emerging demographic or psychographic trends.”

A Jamba Juice store located along the CityWalk in Universal Studios Hollywood

In December 2008, Jamba began a strategic move to transform the company from a smoothie shop to include a line of wraps, sandwiches, salads, and flatbreads.[11] Jamba currently has over 750 locations in 26 states across the U.S. and a small number of international outlets.

In February 2009, Jamba Juice came under fire for their "unethical" use of stem cells in their food products. The advertisement campaign for this new line of products advertised the health benefits of consuming stem cells, but sparked controversy in the anti-abortion movement.[citation needed] Later in July 2009, in promoting its new line of products, Jamba Juice was criticized for running an advertising campaign which was described as a "ripoff" of the work of cartoonist David Rees.[12] The ad campaign looked similar to Rees' "Get Your War On" series. Rees was informed of the Jamba Juice ads by a fan who sent in a letter. Rees stated that "Jamba Juice bit my style, with no credit, and it's kind of disrespectful."[12]

In May 2016, Jamba Juice announced the move of its corporate headquarters from Emeryville, California to Frisco, Texas, over a 6-month period and affecting 120 employees, citing the high costs of living and of conducting business in the San Francisco Bay Area.[13][14]

On August 2, 2018, Jamba Juice announced that it will be acquired by Atlanta-based Focus Brands.[15] The acquisition was completed on September 14, 2018.[16]

Product expansion[edit]

In December 2007, it was announced that Jamba would be partnering with Nestlé to lend its name to a line of healthy, ready-to-drink beverages under the Jamba brand; they would offer two different products: smoothies and juices.[17] On December 19, 2008, a press release from Nestle USA and Jamba Juice announced suspension of Jamba ready-to-drink products due to "...challenges...with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues."[18]

In 2014 Jamba Juice launched its expanded Fresh Juice menu, and began making juices blends to order with fresh ingredients such as kale, beets and ginger.

Innovation Bar[edit]

Jamba Juice Innovation Bar
General information
LocationOld Pasadena, Pasadena, California, USA
Address60 E Colorado Blvd, Pasadena, CA 91105
Coordinates34°8′44.232″N 118°8′56.8248″W / 34.14562000°N 118.149118000°W / 34.14562000; -118.149118000
Construction startedSeptember 2015[19]
OpenedJuly 14, 2016 (2016-07-14)
ClosedJanuary 2017
OwnerJamba, Inc.
Design and construction
ArchitectBarbara Bestor
Architecture firmBestor Architecture
Innovation Bar

On November 16, 2015, Jamba, Inc. announced the construction of their first concept store,[20] called the Jamba Juice Innovation Bar. Located in the center of Old Pasadena, the Innovation Bar replaced their nineteenth store,[19] which was roughly double to triple the size of a typical Jamba Juice store.[19][21] Alongside the usual serving of smoothies, this location also sold many other foods, including quinoa bowls, artisan hummus toast with vegetables, homemade potato chips, and various vegan foods.[19] It was also the first location to house a WiFi-enabled dining area where customers can watch as their beverages are prepared, or meet up with other customers.[22] Matt Kafka, who is the Senior Director of Operations at Jamba, explained it as a "cool and hip place in Southern California".[19] Inside, the customer is greeted with mirrored wall art with photographs of various fruits, a set of television screens showing various motion video greetings, and what Barbara Bestor, the store architect, explains as "contemporary design".[19] Jamba opened the Innovation Bar on July 14, 2016, during a ceremonial ribbon cutting at 10:00 am PDT.[23] In early January 2017, the store was abruptly closed to the public. Jamba has not made any comments relating to the store closure.

See also[edit]


  1. ^ "Jamba Juice Moves HQ To Frisco". Bisnow. Retrieved 2016-11-16.
  2. ^ Yahoo Finance (29 October 2017). JMBA Profile. Yahoo.
  3. ^ http://www.jambajuice.com/blend-in-the-good/about-jamba "How Jamba Juice Became Jamba Juice" Retrieved 2016-07-04
  4. ^ "Jamba Juice Company - Company History". Fundinguniverse.com. Retrieved 2008-09-14.
  5. ^ Gregg H. Hawkins | A Recipe For Success
  6. ^ Jamba Juice: UFOC freefranchisedocs
  7. ^ http://www.fundinguniverse.com/company-histories/jamba-juice-company-history/
  8. ^ http://www.coriolisresearch.com/pdfs/coriolis_jamba_juice.pdf
  9. ^ [1], freefranchisedocs.com
  11. ^ Jennings, Lisa (June 11, 2009). "Jamba Juice to offer sandwiches and salads". NRN.com.
  12. ^ a b "Has Jamba Juice's Controversial Ad Just Pureed Its Billion-Dollar Dreams?", FastCompany
  13. ^ "Jamba Juice Announces That It Will Move To Texas." Bay City News Service at SFGate. Thursday May 5, 2015. Retrieved on May 7, 2016.
  14. ^ California's Jamba Juice to relocate headquarters to Hall Office Park in Frisco. Dallas Business Journal, May 5, 2016
  15. ^ Garrett, Arnessa; Robinson-Jacobs, Karen (2 August 2018). "Frisco-based Jamba Juice to be bought by Atlanta operator of Schlotzsky's". Dallas News. Retrieved 2 August 2018.
  16. ^ "Focus Brands completes $200m acquisition of smoothie chain Jamba Juice". Verdict Foodservice. 14 September 2018. Retrieved 4 October 2018.
  17. ^ "Nestle USA and Jamba Juice Blend Their Expertise to Create Healthy Ready-to-Drink Products", Jamba Inc., Business Wire 2007, available at http://ir.jambajuice.com/releasedetail.cfm?ReleaseID=279609.
  18. ^ "Nestlé USA and Jamba Announce Suspension of Jamba Ready-to-Drink Products," Jamba Inc., Business Wire 2008, available at http://ir.jambajuice.com/releasedetail.cfm?releaseid=355145.
  19. ^ a b c d e f "Jamba Juice Unveils One-of-a-Kind Concept Store In Pasadena". Pasadena Now. Retrieved 2017-02-03. ("The Jamba Juice Innovation Bar opens its doors after ten months of preparation this Monday.")
  20. ^ "Jamba Juice to Open Innovative Concept Store in Pasadena". Business Wire. Retrieved 2017-02-03.
  21. ^ "Jamba Juice opens new Innovation Bar in Pasadena, Calif". Nation's Restaurant News. Retrieved 2017-02-03.
  22. ^ "Jamba Juice Innovation Bar Opens in Pasadena". The Daily Meal. Retrieved 2017-02-03.
  23. ^ "Jamba Juice Celebrates Grand Opening of Innovation Bar in Pasadena, CA". Restaurant News (Press release). Retrieved 2017-02-03.

External links[edit]