|Founded||January 1, 2005|
Alexandre Saboundjian (CEO)|
Emmanuel Donati (General Manager)
|Parent||Storever (formerly MusicMatic)|
Jamendo was originally introduced as a service for releasing music under the Creative Commons licenses. As of October 2015, Jamendo no longer advertises its music as Creative Commons but rather "free streaming / free download" for personal use. The goal of Jamendo is to connect musicians and music lovers from all over the world, and to bring together a worldwide community of independent music, creating experiences and value around it.
At the center of Jamendo is an economic model that grants free music downloads for web users, while at the same time providing revenue opportunities for artists through commercial uses, via the music licensing platform Jamendo Licensing which sells licenses for music synchronization and background music.
Based in Luxembourg, the website has a community of 3 million members.
At the end of 2013, the catalog offered over 400,000 tracks by 30,000 artists from 150 countries. As of January 2015, the Jamendo homepage shows a count of 460,000 tracks available, and a total of +250 million downloads since the launch of the platform.
As of December 2016, 40,000 artists from 150 countries trust Jamendo, sharing more than half a million songs to be streamed and downloaded for free. The site is available in 8 languages: English, French, Spanish, German, Italian, Polish, Russian, and Portuguese
Jamendo S.A., originally created under the name Peermajor SARL in 2004, was launched in January 2005. It was funded in June 2007 by Mangrove Capital Partners, Skype's investors. Starting in January 2007, Jamendo tested an advertising revenue sharing program which was later dropped. In December 2007, the second version of the website was launched, offering a new design and new functionalities. On June 18, 2008 the platform passed the 10,000 albums milestone.
At the end of 2008, Jamendo launched Jamendo PRO, a music licensing platform for commercial use, making Jamendo music available for the synchronization of audiovisual projects (film, TV, advertising, web & corporate videos, video games, apps, etc.) and as background music in public places (stores, restaurants, hotels, etc.).
June 2009 saw the release of Jamendo's first mobile applications for Android and iOS. That same month, Jamendo's co-founder and CTO Sylvain Zimmer received the Young Entrepreneur of the Year award in Luxembourg. In December 2009, a partnership was made with Deezer, giving Jamendo artists the opportunity to release their music on Deezer as well.
Jamendo faced financial difficulties in early 2010 and started looking for investors. Stability returned when MusicMatic (now Storever), a Brussels-based company specialized in music solutions for businesses and public places, entered Jamendo's capital.
On December 8, 2014, Jamendo PRO turned into Jamendo Licensing, showing an entirely reshaped version of their commercial service.
As of October 2015, Jamendo officially became Jamendo Music, showing its willingness to clearly differentiate the two parts of the company (Jamendo Music and Jamendo Licensing). Jamendo Music intends to provide music for private use only, and Jamendo Licensing is a marketplace where anyone can sell and buy music, whether it's for a multimedia project (television, movie, advertising, video production..) or as background music for commercial space.
Sharing music for free
Jamendo offers artists the opportunity to publish their music for free under Creative Commons licenses (and also the Free Art License in the past). In order to avoid contractual litigation, artists joining Jamendo cannot be registered to any collecting rights society, such as GEMA in Germany, SGAE in Spain, or SACEM in France. More flexibility is observed in other collecting societies, recognizing music under Creative Commons licenses as long as commercial use is excluded. This is notably the case for SACEM in France. In the United States, ASCAP and BMI even recognize the use of Jamendo by their registered artists.
Each artist has a profile displaying uploaded albums and singles, along with artist information. These profiles are managed by the artist, with access to various features and tools like stats, notifications about interaction with the music, fan messaging, etc.
Use of the website
Each user has a personal account in which extended features are available, for example, creating playlists, saving their favorite songs and albums, becoming a fan of an artist, sharing on social networks, reviewing tracks or albums, and following their favorite artists. The website also promotes new music through an editorial feed on the homepage, along with top charts and genre-specific radio channels. A search engine allows users to look for specific artists or titles, but also search by tags, which are chosen by artists to describe their songs (genre, instrument, mood, theme, etc.). Jamendo is integrated within media players like VLC media player, Songbird, Clementine and Amarok 2. It was integrated into Rhythmbox from version 0.9.6 until 2.9x, then removed for technical reasons, but the library can be accessed from Rhythmbox's Grilo plugin. Jamendo is not integrated into Banshee by default, but can be integrated with a plugin.
According to one article on Jamendo's business model, Jamendo's use of voluntary donations represents the first serious attempt for a file sharing site to provide a direct way to pay artists. In 2007, Jamendo provided an advertising revenue sharing model for artists.
In 2016, Jamendo generated $1 Million for independent artist, with only keeping a piece of each revenue and leaving a fair share to the right-holders (up to 65%).
The Jamendo Licensing service is an intermediary between artists and third parties who wish to use the music in their projects. Based on the CC Plus concept, the licenses are granted mainly for the uses not covered by Creative Commons licenses. Jamendo’s artists are free to opt in and out of the service, which grants them a fair share of all income generated by their licenses sold on the platform (up to 65%). This share is determined by several factors, such as the type of contract, the amount of sales, and so on.
Jamendo Licensing answers different needs in music licensing: Catalog offers low-priced music licenses for synchronization in audiovisual projects (advertising, film, television, video games, mobile applications, YouTube videos, etc.), while In-Store offers background music solutions for commercial spaces (stores, shops, hotels, restaurants, etc.).
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