|Born||November 1965 (age 53)|
|Alma mater||Durham University|
|Known for||Founder of Gü and the Coconut Collaborative|
James Averdieck (born November 1965) is a British entrepreneur, the founder of the dessert manufacturer Gü and the Coconut Collaborative.
Averdieck was born in November 1965. His father was the owner of a textile business. His grandfather also had his own business. He has a twin brother Ed, managing director of Nokia Music and an older brother Will, who is an inventor.
In 2014, he bought a majority stake in Bessant and Drury, a small dairy-free ice cream company, which he rebranded as the Coconut Collaborative, which uses coconut milk instead of dairy.
- "James AVERDIECK - Personal Appointments (free information from Companies House)". Beta.companieshouse.gov.uk. Retrieved 4 July 2017.
- Alex Lawson (11 May 2015). "Growth Capital: Gü founder James Averdieck keeps it sweet even after making pots of money | London Evening Standard". Standard.co.uk. Retrieved 4 July 2017.
- "Mr Gü's guide to making millions". standard.co.uk. Retrieved 30 August 2018.
- Healthy Eating (4 March 2006). "The wonder of Gü". Telegraph. Retrieved 4 July 2017.
- "Durham University Business School : Our Alumni: James Averdieck - Durham University". Dur.ac.uk. 25 May 2017. Retrieved 4 July 2017.
- "Newswire Back Number June 2004". Internet Archive Wayback Machine. Durham University. 28 August 2004. Retrieved 18 September 2018.
- Kitty Dann. "Gü founder James Averdieck on why he decided to start again | Guardian Small Business Network". The Guardian. Retrieved 4 July 2017.
- Matthew Caines (24 March 2017). "'A food business's biggest challenge is getting to £1m in turnover'". Telegraph.co.uk. Retrieved 4 July 2017.
- "Growth Capital: Gü founder James Averdieck keeps it sweet even after". standard.co.uk. 25 January 2010. Retrieved 30 August 2018.