James Dewar (baker)

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James Dewar
James Alexander Dewar

(1897-02-05)February 5, 1897
DiedJune 30, 1985(1985-06-30) (aged 88)
Years active1920–1972
EmployerHostess Brands
Known forInventor of the Twinkie
Spouse(s)Sylvia D. Dewar
Parent(s)Allen Dewar
Louisa Gray Dewar

James Alexander Dewar (February 5, 1897 – June 30, 1985) was the Canadian inventor of the Twinkie.


James Dewar was born on February 5, 1897, in Pugwash River, Nova Scotia

As a young man, Dewar worked on boats shipping timber and limestone, arriving in Chicago on a laker.[1] Dewar worked at the Continental Baking Company that later, through a series of mergers and acquisitions, became Hostess Brands. He started as a delivery boy in 1920 by delivering pastries by horse-drawn cart. Dewar eventually rose up through the ranks to be a plant manager.

In 1931, Dewar's plant was making strawberry shortcakes, but only during strawberry season. Dewar came up with an idea to create a shortcake with cream on the inside instead of strawberries. Having seen a billboard for a shoe company called the "Twinkle Toe Shoe Co.", he was inspired to call his shortcake invention a "Twinkie".[2]

Dewar rose to be regional vice-president at Hostess and held that position until 1972.[3]

Dewar died on June 30, 1985, in Downers Grove, Illinois, at the age of 88.


  1. ^ "Dewar.pdf". Google Docs. Retrieved 2016-12-02.
  2. ^ Belcher, Jerry (July 3, 1985). "Man Who Concocted the Twinkie Dies : James A. Dewar's Treat Is Part of America's Diet and Folklore". Los Angeles Times. Retrieved 2011-08-03. It was Dewar's inspiration to fill the cakes with a sugar-cream mixture, the formula for which is still a tightly held secret. Many of his family members worked in the plant.
  3. ^ "James Dewar, Inventor Of The Twinkle, Dies". Los Angeles Times. July 2, 1985. Retrieved 2011-04-06. Dewar, who said he ate at least two packets of Twinkies a week, vigorously defended the wholesomeness of the snack, which has been described as the "cream ...

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