James Herndon (media psychologist)

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James Neil Herndon (born May 16, 1952 in Oklahoma City, Oklahoma) is a media psychologist. He received his Ph.D. in Educational Technology from Arizona State University.[1] His early experimental research focused on new methods of personalizing training materials.[2] More recent work explores the use of media psychology research in digital public relations.[3] His qualitative research tool, Affective Encryption Analysis, has received press notice as a trend analysis methodology.[4] He writes for LewRockwell.com, primarily on the topics of Ron Paul, United States presidential politics and the Federal Reserve System.[5] He is coauthor of the book, Ron Paul: A Life of Ideas (2008), where he explores Paul in the modern media landscape. He has also authored two books on depression (mood), which he views as primarily a media-driven phenomenon. His company is Media Psychology Affiliates.


  • Ron Paul: A Life of Ideas. 2008. ISBN 0-9738649-4-X
  • Personalized Depression Therapy. 2001. ISBN 0-615-11102-5
  • The Depression Makeover. 2002. ISBN 0-9721684-0-0


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