James N. Farmer

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James N. Farmer (born 1976, Birmingham, UK) is founder and CEO of Incsub, which includes the WordPress related companies of WPMU DEV, WPMU.org, and Edublogs.org,[1] the largest global weblog community for educators. James is currently based in Australia, where he has been the Online Community Editor of The Age, and Lecturer in Education Design at Deakin University. James' blog, "Incorporated Subversion,"[2] has been a resource for educators involved with social media and online publishing since 2003.

Edublogs.org hosts over 2,200,000 separate weblogs, used by educators and students around the world.

James is founder of The Edublog Awards,[3] a series of educational weblog awards which have been run every year since 2004. The awards are now co-facilitated by James Farmer and Josie Fraser.

James was one of the 3 organisers of BlogTalk Downunder, the first blogging conference in Australia.[4] He also organized and ran the first WordCamp in Australia, WordCamp Melbourne[5]

He has recently been quoted in The Herald Sun newspaper and on news.com.au regarding allegations of inappropriate advertising on Edublogs.org[6]


  • Speaker at BlogTalk DownUnder, "Centred Communication: Weblogs and aggregation in the organisation"[7]
  • Keynote speaker at ICTEV 2007[8]
  • Keynote speaker at efest 2008[9]