Jamie King

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Jamie King
Born1972 (age 47–48)
OccupationCreative director, choreographer, writer, producer
AgentMcDonald Selznick Associates[2][3]

Jamie King (born 1972)[4] is an American creative director, choreographer, and producer. His work directing concert tours for pop stars has grossed over two billion dollars.[2]

Early career[edit]

King started his career in entertainment as a dancer. He went on tour with Michael Jackson on his Dangerous World Tour in 1992.[1] Afterward he worked as a director and choreographer in Prince's Glam Slam West nightclub in Los Angeles.[1] While at Glam Slam West, King created a new show every week using songs that Prince was unable to commercially release due to legal obligations to Warner Bros. Records. It was during this time that King learned staging.[1] After seeing a performance by Prince at the American Music Awards of 1995 (that King directed and choreographed), Madonna called King to talk about the two of them working together.[1] The first time they worked together was when he choreographed her 1995 music video "Human Nature".[4]

Fitness ventures[edit]

In 2004, King teamed up with Nike to create the Nike Rockstar Workout for use in Crunch Fitness gyms across the United States.[5] In 2007, he released his Rock Your Body fitness DVD which sold 100,000 copies.[5]

Cirque du Soleil, Super Bowl, and Q'Viva[edit]

In 2011 King wrote and directed a touring show by Cirque du Soleil dedicated to Michael Jackson called Michael Jackson: The Immortal World Tour.[6] In 2012, he co-created the boy band IM5 with Perez Hilton and Simon Fuller[3][7] and directed Madonna's Super Bowl XLVI halftime performance. This performance marked the third time he appeared at Super Bowl for work. His first appearance was in 1993 as a dancer in Michael Jackson's performance at Super Bowl XXVII.[3] He returned in 1996 as a choreographer for Diana Ross' performance at Super Bowl XXX.

Also in 2012, he produced the Latin-themed entertainment show Q'Viva! The Chosen with Simon Fuller, Marc Anthony, and Jennifer Lopez.[8] The show was King's first experience working in television rather than stage;[8] however, the singers, instrumentalists, and dancers scouted from the show did give a one-time sold-out performance at the Mandalay Bay Events Center which King also directed.[3] King was the producer for Madonna's 2012 MDNA Tour which marked the first time since Madonna's 2001 Drowned World Tour that he had not been her tour's creative director.[9]

In 2013, King directed another Cirque Du Soleil Michael Jackson-themed show called Michael Jackson: One.[10] Unlike the touring show Immortal, Michael Jackson: One is a resident stage show housed at the Mandalay Bay Resort and Casino. Later in the year, King was the creative director for the third season of The X Factor.[11]

In 2014, King directed Bruno Mars' Super Bowl XLVIII halftime performance which marked the fourth time he had appeared at Super Bowl for work.[11]


King was the director for the following tours/productions:



  1. ^ a b c d e f Pilato, Bruce (July 21, 2011). "Channeling MTV devotion into a career". Variety. Retrieved November 22, 2011.
  2. ^ a b c Ryder, Caroline (July 20, 2011). "King aims large without sacrificing intimacy". Variety. Retrieved November 21, 2011.
  3. ^ a b c d e Woulfe, Neil (May 31, 2012). "Up Close With Director/Choreographer Jamie King: Music's $2 Billion Man!". RadarOnline.com. Retrieved January 4, 2013.
  4. ^ a b "Helping Madonna Hit Her Marks". The New York Times. June 20, 2004. Retrieved November 21, 2011.
  5. ^ a b Hill, Shelby (July 21, 2011). "Expanding the King brand into the fitness realm". Variety. Retrieved November 22, 2011.
  6. ^ Webster, Andy (April 2, 2012). "Singing Pageant of Pop, With a Circus Atmosphere". The New York Times. Retrieved July 16, 2013.
  7. ^ Tyrell (February 22, 2012). "Perez Hilton, Simon Fuller & Jamie King Reveal New Boy Band: IM5". Homorazzi.com. Archived from the original on September 24, 2015. Retrieved January 4, 2013.
  8. ^ a b Young, Susan (July 21, 2011). "Playing Kingmaker in the manner of 'Idol'". Variety. Retrieved November 22, 2011.
  9. ^ MDNA Tour book (Media notes). Madonna. Boy Toy Inc., Live Nation Merchandise. 2012.CS1 maint: others (link)
  10. ^ a b Leach, Robin (May 24, 2013). "'Michael Jackson One' is Cirque du Soleil's best — and includes snow at Mandalay Bay". Las Vegas Sun. Archived from the original on July 22, 2013. Retrieved July 16, 2013.
  11. ^ a b c "Director: Jamie King". McDonaldSelznick.com. Archived from the original on March 4, 2016. Retrieved April 1, 2014.
  12. ^ "Spears' "Circus" Tour Picks Up Madonna Choreographer As Father's Financial Hold Grows Stronger". Rolling Stone. December 23, 2008. Retrieved November 21, 2011.
  13. ^ Pilato, Bruce (July 20, 2011). "Resurrecting Michael via Cirque Du Soleil". Variety. Retrieved November 22, 2011.
  14. ^ "Jennifer Lopez In 'Q'Viva': A Talent Search Goes Bilingual, With A Dash Of Drama". NPR. March 2, 1012. Retrieved August 12, 2012.
  15. ^ Associated Press. "Madonna to perform at halftime of Super Bowl". MyWay.com. Retrieved August 12, 2012.
  16. ^ "2013 ENTERTAINER OF THE YEAR - JAMIE KING!". TremaineDance.com. Retrieved January 4, 2013.
  17. ^ https://news.madonnatribe.com/en/2019/the-madame-x-tour-credits/

External links[edit]