Jan Chipchase

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Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets.[1]

Before joining Frog Design in 2010, Chipchase was Principal Scientist at Nokia.[2] The goal of his research was to understand the ways technology works in different cultures, with a focus on understanding technology 3 to 15 years out[citation needed].

He has lived in London, Berlin, San Francisco, Shanghai, Los Angeles, and almost a decade in Tokyo. To date, he holds 25 patents granted and pending.[3]

Early life and education[edit]

Chipchase was born in London to a German mother and British father. He was raised in London, Brighton, and Berlin.

Chipchase received a BA in Economics and a MSc in User Interface Design from London Guildhall University.[4] He has described himself as a "failed economist" and a "failed academic".


In 2010, Chipchase published "Mobile Money Afghanistan," a report on the nascent use of money through mobile phones.[5]

In 2011, Chipchase published the results of a 6-month experiment "Red Mat" to explore the dynamics of crowd-sourcing in China. The experiment engaged hundreds of people in the act of making a giant Chinese flag out of pieces sourced from across China, without revealing what they were making to the participants. The experiment explores the question of whether it’s possible to engage hundreds of people in an act of subversion without any of the people knowing what they are subverting against, until that moment when the subversive act becomes clear. The experiment explores notions of nationalism, the state, morality, corporate ethics and behavior.[6]

Chipchase has written for numerous international publications including Die Zeit, The Atlantic, Fast Company, National Geographic and a monthly column for China's Economic Observer, with his field-photography also appearing in GEO magazine.[7] His first book entitled Hidden in Plain Sight was published by Harper Business and released in April 2013.[8] Other books of his include Today's Office,[9] and The Field Study Handbook, releasing for retail print in July 2017.[10]

Appearances and advisory roles[edit]

Chipchase has presented his work at the TED Conference, the World Bank, Pop! Tech,[11] International CES, and The Economist’s Human Potential Conference.[12]

His research has been featured in the New York Times Magazine,[13] Businessweek, and The Economist, among others.[14] In 2010, Fortune Magazine featured Chipchase as a prominent designer in "The Smartest People in Tech".

He sits on advisory boards for several organizations, including:

  • The Broadcasting Board of Governor's Commission on Innovation [15]
  • Frontline SMS [16]
  • Pecha Kucha Foundation
  • Makeshift Magazine [17]
  • The Institute for Money, Technology, and Financial Inclusion [18]


  1. ^ "Frog Design-About". Retrieved 2013-12-02.
  2. ^ "Jan Chipchase, Nokia's Usability Guru, Leaves for Frog Design". Retrieved 2010-04-05.
  3. ^ "JanChipchase.com - Patents". Retrieved 2013-12-02.
  4. ^ "Jan Chipchase, Nokia - CV". Retrieved 2013-12-02.
  5. ^ "Frog Design - Mobile Money in Afghanistan". Retrieved 2013-12-02.
  6. ^ "JanChipchase.com - Red Mat". Retrieved 2013-12-02.
  7. ^ "JanChipchase.com - Media". Retrieved 2013-12-02.
  8. ^ "Amazon -Hidden In Plain Sight". Retrieved 2013-12-02.
  9. ^ "Studio D Radiodurans - Today's Office". Retrieved 2017-07-13.
  10. ^ "The Field Study Handbook". Retrieved 2017-07-13.
  11. ^ "Pop!Tech - Jan Chipchase". Retrieved 2013-12-02.
  12. ^ "The Economist - Events". 2012-04-19. Retrieved 2013-12-02.
  13. ^ Corbett, Sara (2008-04-13). _r=1&pagewanted=1&ei=5070&en=548280c6bfcfef1b&ex=1208577600&emc=eta1&oref=slogin "New York Times - Can the Cellphone Help End Global Poverty?" Check |url= value (help). The New York Times. Retrieved 2008-08-17.
  14. ^ "JanChipchase.com - Media". Retrieved 2013-12-02.
  15. ^ "BBG Forms Commission On Innovation". Retrieved 2013-12-02.
  16. ^ "Frontline SMS". Retrieved 2013-12-02.
  17. ^ "Makeshift Magazine". Retrieved 2013-12-02.
  18. ^ "The Institute for Money, Technology, and Financial Inclusion". Retrieved 2013-12-02.

External links[edit]