Jan Lorenc

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Jan Lorenc

Jan Lorenc is a Polish-American designer and author. Born in Jaśliska, Poland in 1954, he immigrated to the United States at the age of 8. He formed Lorenc Design in 1978 in Chicago, and later moved it to Atlanta in 1981. He renamed the firm Lorenc+Yoo Design with partner Chung Youl Yoo in 1998.


Lorenc is a graduate of the Illinois Institute of Technology (IIT; 1977, 1979) with a B.S. and M.S. in Industrial Design and Visual Communication, respectively, as well as a graduate of the Georgia Institute of Technology (GA Tech; 1994) with a M.S. in Architecture.[1]

Lorenc has received a number of awards, including "Monuments to the Profession of Environmental Graphic Design" by the SEGD (1998), First Place in the ICSC awards, a seat on the GA Tech ID Advisory Board in the School of Architecture, and featured speaking positions for such groups as the AIA and Auburn University. He has also sat on design competition juries, both domestically and internationally.

In 2007, Lorenc coauthored a textbook on the practice of exhibition design entitled, "What Is Exhibition Design?" coauthored with designers Lee Skolnick and Craig Berger, the book was published by Rotovision, UK. It is currently in its third English printing and has been printed in Chinese, Korean, Polish and Russian.[2]


Lorenc's firm, Lorenc+Yoo Design, specializes in industrial design, exhibition design architectural design, furniture design, interior design, and environmental graphics. The firm identifies its work as "environmental communication design," a body of work that includes museums and visitors centers, trade show exhibits, theme park design, signage, retail spaces, and furniture for organizations including Mayo Clinic, Coca-Cola, North Carolina State University, Georgia-Pacific, Haworth Furniture Company, General Motors, Bank of America, General Mills and Sony-Ericsson. This array of work is typically coordinated with a project team including project managers, writers, architects, interior designers, landscape architects, graphic design firms, marketing professionals and others that are searching for a "holistic, integrated message."

Lorenc+Yoo Design is located in the historic Mill Village in Roswell, Georgia and has collaborative associations with Journey Communications Inc. of Philadelphia and Box&Cox of Seoul, Korea. The company also collaborates with the firm HQ Creative in Dubai, the United Arab Emirates.


Lorenc has served as a lecturer at the Savannah College of Art and Design in Atlanta. He has also taught as an adjunct lecturer at Georgia Institute of Technology's School of Architecture.

Lorenc lectures throughout the world on the topics of environmental graphic design, exhibition design, and wayfinding/signage. Within the United States, he has lectured at the Illinois Institute of Technology, Georgia Institute of Technology, Auburn University, University of Georgia, North Carolina State University, Savannah College of Art and Design, and the Portfolio Center and Art Institute of Atlanta.[3]

Internationally, Lorenc has lectured mostly in Eastern Asia. He has lectured at Tongji University (Shanghai, China), Hong Ik University (Seoul, Korea), Sunmoon University (Asan, Korea) Hong Kong Polytechnic University (Hong Kong), SADI – Samsung Art and Design Institute (Seoul, Korea), EWHA Women’s University (Seoul, Korea), and KODFA – Korean Design Firms Association (Seoul, Korea).[3]


Lorenc and his firm's work have been published in several American and international publications, including Exhibitor Magazine, I.D. Magazine, Archi Volta Quarterly (Poland), VM+SD, Space (Korea) and Interiors and Sources.[3]

External links[edit]


  1. ^ Lisa Hazen "Interview with Jan Lorenc. Meet this designer–who is first and foremost a storyteller," I.D. Magazine, Dec 2002.
  2. ^ Rotovision UK "What Is Exhibition Design?"
  3. ^ a b c Lorenc+Yoo Design "Lorenc+Yoo Design- Who We Are: Principal Biographies," Lorenc+Yoo Design website." Cite error: Invalid <ref> tag; name "Lorenc.2BYoo_Design_website" defined multiple times with different content (see the help page). Cite error: Invalid <ref> tag; name "Lorenc.2BYoo_Design_website" defined multiple times with different content (see the help page).