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Coordinates: 19°29′8.4″N 99°11′1.6″W / 19.485667°N 99.183778°W / 19.485667; -99.183778

TypeCitrus Soda
Country of originMexico
Introduced1950; 68 years ago (1950)
Related productsSangria Señorial
Ibarra (chocolate)
Sidral Mundet
Jarritos Mineragua
Jarritos Kids

Jarritos is a popular brand of soft drink in Mexico, founded in 1950 by Don Francisco "El Güero" Hill and now owned by Novamex, a large independent bottling conglomerate based in Guadalajara, Jalisco, property of the Hill & ac. Co. It is also distributed in some areas of Mexico by the Pepsi Bottling Group and Cott.

Jarritos is made in fruit flavors and is less carbonated than popular soft drinks made in the United States or Canada. Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay pottery jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles.[1]


Jarritos broke with Mexican soft drink standards by offering a larger 400 ml bottle with a coffee-flavored drink. Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. [2]

Exports to the United States began in 1989. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino consumers.[citation needed] According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute.[citation needed]


Jarritos is or was available in fifteen flavors:

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