Jason Barnard

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Jason Barnard
Jason Martin Barnard

(1966-06-05) 5 June 1966 (age 54)
Leeds, United Kingdom
Alma materLiverpool John Moores University
OccupationDigital Marketing Consultant
Years active1984–present
Known for
  • Musician - The Barking Dogs
  • Voiceover / writer - Boowa & Kwala
Notable credit(s)
  • Music Albums
  • Une Nuit Tranquille (1991)
  • Bark (1993)
  • Spasm (1996
  • Live (1994) (all – The Barking Dogs)
  • 53 Bright Songs with Boowa & Kwala
TelevisionBoowa & Kwala (2007)

Jason M. Barnard is a Digital marketing consultant, author[1][2], and public speaker[3][4][5] In the 2000s, with his wife Véronique, he created and voiced Boowa & Kwala, lead characters in a 52-episode cartoon TV series[6] directed by Xavier Picard and produced by TVOntario, Gulli and ITV Studios. In the 1990s he played double bass and sang with The Barking Dogs.

Early life, family and education[edit]

Barnard grew up in a small village near the Yorkshire market town of Otley. His father is a retired university lecturer and his mother, Kate Westbrook, an artist and jazz singer. His sisters, Josie and Clio are a writer and a film director respectively.


He attended Prince Henry's Grammar School, Otley from 1977 to 1984, and graduated from Liverpool Polytechnic (now Liverpool John Moores University), with a Second Class B.A. (Hons), in Economics and Statistical analysis in 1988.

The Barking Dogs[edit]

Barnard joined the Barking Dogs in 1989 as Double Bassist. Between 1989 and 1996, when the group disbanded, he played well over 600 gigs in France, England, Ireland, Spain, Belgium, Switzerland, the Netherlands, Denmark, Germany, Austria, Slovakia and Italy, plus over 3000 busking pitches in Paris, Milan, Zurich and Berlin.

The Barking Dogs played many festivals alongside artists such as La Mano Negra, The Pogues, Les Wampas.

Barnard played double bass, sang and composed songs for all the commercially released albums (Une Nuit Tranquille..., Bark!, Live! and Spasm)

Boowa & Kwala[edit]

In summer 1998, with his wife Véronique, Barnard created Boowa & Kwala. Initially a music CD for children, the characters came alive in a story book (narrated by Sir Tony Robinson in English and Jean Claude Dreyfus in French). The book is now out of print, but available online.

Autumn 1998, the Barnards developed the first interactive games, songs and activities using Macromedia Flash (version 3).[7]

In December 1998, boowakwala.com was launched in French and in English with several games, a song, and an advent calendar.[8]... the couple became Internet Pioneers. Between 1998 and 2008, the Barnards went on to create over 600 educational interactive games and wrote and performed over 100 songs for (and as) Boowa & Kwala. At their peak, the characters' site attracted over five million visits from preschool children every month.

Boowa and Kwala TV series[edit]

In 2007, a 52-episode TV series[9][10] directed by Xavier Picard and produced by PMMP, UpToTen, ITV Studios and Gulli was released in French and English and screened in France, Canada (TVO), Poland, USA, New Zealand.[11][12]

Each episode contains a song, written by Barnard, released as a 53-title music album. All 52 episodes are available online.

Barnard co-wrote the scripts, and provided the voices for the characters Boowa, Dawa, Mawa, Daddy Koala and Grandpa Koala in both French and English. Veronique Barnard provided the voice for Kwala.


In 2014, Barnard formed Barcoustic with ex-Barking Dogs singer Hugo Scott. Currently with over 20 gigs to their name, the duo will be touring France, Switzerland and Germany in 2016.

SEO, SEA, SEM and Kalicup[edit]

Barnard is recognised as a leading expert on SEO.[13] In 2015, he was awarded a Black Belt by Searchmetrics,[14] and has spoken at conferences.[15][16][17] Expert in SEA, he is also Google Certified.[18]

2016/2017 - Lead consultant for the SaaS Kalicube.pro (a proactive ORM service for online brands) [19][20] and Kalicup.[19]

2017 - Co-author (with Marcus Tober and Daniel Furch) of the White Paper "Managing online brand experience through Search and Content Optimization" for Searchmetrics.[21]

2017 - Regular Columnist on Semrush.[2]

2018 - Introducing SEOisAEO (Answering Engine Optimization) concept [22]

2019 - By publishing How Google Search Ranking Works[23] Barnard became a major authority on Google Ranking Algorithm.


  1. ^ "Jason Barnard". Search Engine Journal.
  2. ^ a b "SEMrush profile — Jason Barnard". SEMrush Blog.
  3. ^ "YoastCon 2019: Practical SEO • Yoast".
  4. ^ "SMX Agenda".
  5. ^ "International Search Summit London | May 2020". Webcertain.com. Retrieved 6 July 2020.
  6. ^ "Boowa & Kwala". IMDb.com. Retrieved 6 July 2020.
  7. ^ Merrick, Scott (25 September 2007). "Happy Fall, Happy Fingers". The "Technology for Learning" Lab.
  8. ^ Poillerat, Denis (15 September 2015). "Babelweb : Boowa et Kwala s'occupent de vos enfants". Le Monde Informatique. Retrieved 14 March 2016.
  9. ^ "Boowa & Kwala". Worthington Public Library. 15 March 2016. Archived from the original on 15 March 2016.
  10. ^ "Boowa & Kwala". PorchLight Entertainment. Archived from the original on 15 March 2016.
  11. ^ Jonet, Nathaniel (10 October 2008). "Movie Review: Boowa & Kwala". Blogger News. Retrieved 14 March 2016.
  12. ^ Moody, Annemarie (30 April 2008). "Boowa & Kwala To Make Their U.S. Debut on DVD". Animation World Network. Retrieved 14 March 2016.
  13. ^ "Les experts parlent : Jason Barnard". Facebook.com. Retrieved 6 July 2020.
  14. ^ "Get your 10% discount for the Searchmetrics Black Belt 2020 certification!". Searchmetrics.com. 12 December 2018. Retrieved 6 July 2020.
  15. ^ "SEOcampus Paris 2017" (in French).
  16. ^ "SEOcampus Lorraine 2016" (in French).
  17. ^ "SEOcampus Lyon 2017". Lyon.seo-campus.org (in French).
  18. ^ "Google Partners". Google.com. Retrieved 6 July 2020.
  19. ^ a b "Crunchbase".
  20. ^ "Kalicube.pro - About Us". Kalicube.pro. Retrieved 6 July 2020.
  21. ^ "Online Reputation Management – Download the Whitepaper". Searchmetrics.com. 9 October 2019. Retrieved 6 July 2020.
  22. ^ "Getting to Grips with AEO: Answer Engines are here to stay". Semrush.com. Retrieved 6 July 2020.
  23. ^ "How Google Search Ranking Works – Darwinism in Search". Search Engine Journal. 19 May 2019.

External links[edit]