He is one of the founders of Ocado, the UK based e-grocer. He started the business with two friends and former colleagues from Goldman Sachs (Tim Steiner and Jonathan Faiman) in January 2000 Prior to Ocado, Jason spent eight years as a banker at Goldman Sachs. Ocado is the largest dedicated internet grocery retailer in the world and has won numerous customer service awards in the UK. It has been operationally profitable since November 2007 but did not make post-tax profit until 2014. It listed on the London stock market in July 2010, valuing the company at £940 million.
Jason graduated from Worcester College, Oxford with a law degree in 1992. He played tennis for Oxford and was a member of Vincent's and the Bullingdon Club,. He is a keen skier and footballer, and is married to former professional skier Katinka, daughter of the late Arne Naess, Jr. They have 4 children. His sister-in-law is the folk rock musician Leona Naess and his brother-in-law is the singer/songwriter Evan Ross.
In January 2014 Gissing announced that he would retire, staying on until the AGM on 7 May. Ocado had sales of circa £1 billion in 2014 and made its first ever profit. This leaves chief executive Tim Steiner as the last remaining founder still with the company.
- ."Ocado founder I was about to get on a plane to Japan"
- "Jason Gissing of Ocado: it’s all in the delivery"
- "Portrait of a 'classless' Tory"
- "Lucy Kellaway meets The Man with the Ocado Van"
- "Jason Gissing of Ocado: it’s all in the delivery", "The Times", January 19, 2008.
- "Jason Gissing of Ocado: from The Times by Celia Dodd"
- "Portrait of a 'classless' Tory", "The Daily Mail', April 7, 2007
- "Ocado finally delivers the goods", 'The Sunday Times', November 25, 2007
- "Monday manifesto: Jason Gissing believes Ocado will be boosted by lifestyle trends", 'The Times', April 7, 2008
- " Retail Week: Ocado ups ante as online food battle hots", "Retail Week", April 17, 2009.
- "Decca Aitkenhead meets Ocado co-founder Jason Gissing", "The Guardian", May 4, 2009
- "Ocado founder I was about to get on a plane to Japan', "The Evening Standard", March 18, 2011
- "Lucy Kellaway meets The Man with the Ocado Van", "The FT Magazine", June 10, 2011