Jason Haikara

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Jason Haikara

Jason Zachary Haikara is a senior vice president at MediaLink, a next generation consultancy firm that provides strategic advisory to companies at the convergence of media, marketing, technology and entertainment.[1] Previously, he was the Co-President of Webby Award winning global digital entertainment studio Filmaka.[2] Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company,[3] and part of the team which launched The Simpsons, In Living Color, Beverly Hills, 90210, Melrose Place (1992), The X-Files, That '70s Show, Family Guy, 24, American Idol, House, and other television hits.

Haikara served three terms as co-chair of the Academy of Television Arts & Sciences Website Committee[4] which oversees Emmys.com[5] and, in 2015, began his fifth term on its Interactive Media Peer Group Executive Committee.[6] He previously served on its Brand and Marketing Committee. Haikara is the Executive Producer of the web series Apathy Apartments and the feature film The Middle of the Middle.[7] In 2010, he was inducted into the International Academy of Web Television.

Career at Fox[edit]

Haikara started his entertainment career at Fox Broadcasting Company in 1989, rising through the network's Affiliate Marketing, National Media, and On-Air Planning departments. In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the World Series and the Super Bowl, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup.[8] In 2001, Haikara was named network's senior vice president of on-air promotion scheduling, a newly created position [9]

In his final years at FOX, 2004–2007, Haikara became senior vice president, Internet marketing and national promotions[10] and, then, senior vice president, marketing.[11] Haikara directed all aspects of the network's online and digital presence, including marketing, creative, original content and distribution During his tenure overseeing digital marketing, The Simpsons.com won a 2005 Webby nomination for Best Television Website [12] and Drive became the first series nominated for a Primetime Emmy Award under the Television Academy's new “broadband” eligibility guidelines for content which premiered on Fox.com.[13] Haikara also managed cross-platform marketing campaigns[14] which integrated network advertisers with primetime programs such as AOL and Ford's sponsorships of The O.C. and 24, respectively. In 2006, he was an Executive in Charge of Production of the Fox Fall Preview special.[15]

Career at Filmaka[edit]

In October 2007, Haikara was invited by Filmaka's then president and former chairman of Fox Entertainment Group Sandy Grushow to launch the company which had just ended a year-long beta phase. Haikara oversees marketing, publicity, creative development and production for the studio whose global filmmaking community creates television and web series, feature films as well as content for ad agencies, media companies and major brands such as Cisco,[16] DIRECTV,[17] FX Network,[18] Red Bull,[19] SABMiller[20] and SNICKERS.[21] Filmaka's branded entertainment creative has been featured in Lincoln and Ford Mustang commercials during the CBS broadcast of the 2009 Grammy Awards [22] and on NBC [23] primetime, respectively.

In 2009, Filmaka's original web series The Ten Commandments of La Vida Loca won the Webby Award for Best Drama Series.[24][25] Filmaka's first feature film is Swinging with the Finkels, written and directed by one of its community members Jonathan Newman, starring Martin Freeman and Mandy Moore.[26]


Jason Haikara was born and raised in St. Petersburg, Florida. After a one-year stint at Grahm Junior College in Boston, Massachusetts where he studied music engineering, Jason Haikara graduated with a B.A. in Speech Communication from the University of Miami, Coral Gables, Florida. Haikara was the Editor-in-Chief of The Miami Hurricane newspaper and a member of the Student Government Entertainment Committee, among other activities.


  1. ^ http://www.medialink.com/project/jason-haikara//
  2. ^ [1], Bonello, Deborah, LATimes.com (2009-06-08) Retrieved on 2009-11-18.
  3. ^ Filmmakers get a shot at fame a la 'American Idol, Lieberman, David USA Today.com (2008-04-21). Retrieved on 2009-11-18.
  4. ^ Committee List
  5. ^ Academy Of Television Arts & Sciences, Retrieved on 2009-11-18.
  6. ^ [2], Retrieved on 2011-3-18.
  7. ^ Middle of the Middle, IMDB Profile.
  8. ^ Media Campaign Focuses National Attention on Mentoring, Robert Wood Johnson Foundation (2004-02).
  9. ^ Executive Suite, The Hollywood Reporter (2001-07-27).
  10. ^ Offers Exclusive Online Auction: Members Bid Points for a Trip to 2005 Teen Choice Awards, TheFreeLibrary.com reprinted from Business Wire (2005-06-30).
  11. ^ Coming To A Store Near You: Network TV Promo, Cohen, Lucy VideoAgeInternational.com (2004-05-01).
  12. ^ Webby Nominees Archived 2006-04-12 at the Wayback Machine., Retrieved on 09-11-18.
  13. ^ 'Drive' makes primetime Emmy history, Variety. Michael Schneider (2007-07-20), Retrieved on 2009-11-18.
  14. ^ Coming To A Store Near You: Network TV Promo, Cohen, Lucy VideoAgeInternational.com (2004-05-01).
  15. ^ Fox Fall Preview Special, Retrieved on 2009-11-18.
  16. ^ Cisco and Filmaka Announce Winners of the Digital Cribs Video Contest for Aspiring Filmmakers, Marketwire (2008-11-24).
  17. ^ DirecTV Looks for Advertising Outside Agency Model, Adage.com (2009-3-19).
  18. ^ Ex-Fox Boss Scouts New Talent at Filmaka.com, Hart, Hugh Wired.com (08-04-21).
  19. ^ Red Bull Launches Content Competition, Mahmud, Shahnaz Adweek.com (2008-07-11).
  20. ^ Hollywood veterans build digital-age studio Filmaka, Gershberg, Michele Reuters (08-04-21).
  21. ^ Filmaka SNICKERS(R) Challenge, Retrieved on 2009-11-18.
  22. ^ Lincoln Breaks from Traditional Advertising During 51st Grammy(R) Awards, Showcases..., Reuters (2009-2-06).
  23. ^ Filmaka teams with Ford, JWT for Mustang short film contest Kay, Jeremy ScreenDaily.com (2008-6-08).
  24. ^ Webby Nominees Drama: Series, Retrieved on 2009-11-18.
  25. ^ "The Ten Commandments of La Vida Loca". Filmaka. Retrieved 25 November 2012.
  26. ^ Freeman, Moore start filming romantic comedy Swinging With The Finkels, Kay, Jeremy, Screendaily.com (2009-08-27).

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