Jassi Jaissi Koi Nahin
|Jassi Jaissi Koi Nahin|
|Directed by||Tony Singh|
|Opening theme||Jassi Jaissi Koi Nahin by Shaan|
|Country of origin||India|
|No. of seasons||1|
|No. of episodes||548|
|Running time||22 minutes|
|Production company(s)||DJ's Creative Unit|
|Original network||Sony Entertainment Television|
|Original release||1 September 2003 –|
4 May 2006
Jassi Jaissi Koi Nahin (lit. There is no one like Jassi) is an Indian soap opera which aired on Sony Entertainment Television from 1 September 2003 to 4 May 2006. The series was an Indian-themed version of the Colombian drama Yo soy Betty, la fea
The serial was dubbed and aired in Tamil as Sakthi Pola Yarum Illa (There is no one like Sakthi) on Polimer TV channel from December 2012 to 2014. As of January 2018, it is said that the makers of the show is set to make the second season of the show Jassi Laut Ke Aayi casting Drashti Dhami as Jassi.
Based largely on the show, Yo soy Betty, la fea, the show follows the life of Jasmeet Singh known as Jassi(Mona Singh) who is a plain looking young woman from a middle-class family in Mumbai. Jassi is a sincere worker and has been working to support her family. She has been always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu (Gaurav Gera) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohar, a big fashion empire. She is appointed as the assistant to Armaan Suri(Apurva Agnihotri) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself.
The show follows how Jassi becomes successful at Gulmohar but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika (Rakshanda Khan). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra(Samir Soni) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi and mourning her disappearance is inexplicably attracted to her alter ego Jessica Bedi.
In the end, Armaan and Jassi unite and gain control of Gulmohar.
- Mona Singh as Jasmeet Walia / Jessica Bedi / Neha Shastri / Jasmeet Suri
- Apurva Agnihotri as Armaan Suri, the heir to the Gulmohar business empire who starts out as a rich and arrogant businessman
- Rakshanda Khan as Mallika Seth, fashionista and Armaan's girlfriend from a well to do business family; main antagonist (Dead)
- Uttara Baokar as Jassi's grandmother who she fondly calls Bebe
- Veerendra Saxena as Balwant Walia (Billoo), Jassi's father who has always encouraged her
- Surinder Kaur as Amrit Walia, Jassi's mother
- Gaurav Gera as Nandan Verma (Nandu), Jassi's best friend
- Amar Talwar as Purushottam Suri, Armaan's father
- Mahru Sheikh as Ila Suri, Armaan's mother
- Karan Oberoi as Raghav Oberoi (Dead)
- Samir Soni as Purab Mehra, a successful businessman who helps Jassi overcome her fears and knows her identity all along (Dead)
- Vikas Bhalla as Chiranjeev (CJ) Oberoi
- Neena Gupta as Nandini
- Parmeet Sethi as Raj Malhotra, Armaan's best friend and confidante
- Manini Mishra as Pari Kapadia, Mallika's best friend
- Vinay Jain as Aryan Seth, Mallika's brother and Armaan's nemesis who will go to any lengths to get control of the Gulmohar empire (Dead)
- Rajesh Khera as Maddy, Gulmohar's fashion designer
- Jayati Bhatia as Bindiya, Jassi's friend
- Shabnam Sayed as Maria, Jassi's friend
- Pushtiie Shakti as Maithili, Jassi's friend
- Trishala as Jassi's friend
- Rakhi Vijan as Anjali (Angel) Suri, Armaan's sister
- Aman Verma as Advocate Thakral
- Sakshi Tanwar as Advocate Indira Bhargav
- Rohit Bakshi as Rahul
- Shilpa Saklani as Vidhi (Dead)
- Chinky Jaiswal as Vedika
- Nitin Arora as Detective
- Navneet Nishan as Jassi's boss
- Gauri Pradhan Tejwani as Gauri Pradhan
- Sandhya Mridul as Yaana
- Vikram Sahu as Dhanraj
- Shweta Kawatra as Meenakshi
- Pubali Sanyal as Jassi's friend
- Uday Tikekar as Father Rodricks
- Sanjay Batra as Public Prosecutor
- Kanwaljit Singh as Shiv Oberoi (Dead)
- Salil Acharya as Armaan's cousin
- Kishori Shahane as Doctor
Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was targeted totally on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was perhaps the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk however, paid off and the show opened with a bumper response on it's premiere episode. The TV show was well received and it went on to run for three years.
The show opened with a bumper response and the ratings were very strong for the first 100 episodes. After that the ratings started to dwindle and didn't pick up although the channel did not lose hope in the show. As soon as the protagonist goes through her makeover, the ratings shot up again and the show came back at the top spot. However, the ratings fallen again once the main objective of the show was fulfilled. The show ran for some more time before going off air in early 2006.
In January 2019, the makers announced that they will make a second season of the show, titled Jassi Laut Ke Aayi. Drashti Dhami is finalised to step into the shoes of Mona Singh portraying Jassi and Harshad Chopda will step into the shoes of Apurva Agnihotri portraying Armaan. While Mansi Srivastava will step into Rakshanda Khan's shoes portraying Mallika, Armaan's girlfriend, and Karanvir Bohra will step into Parmeet Sethi's shoes portraying Raj, Armaan's friend.
Awards and nominations
|2003||Apsara Awards||Best Actress in Drama Series||Mona Singh||Jasmeet Walia||Won|
|Best Drama Series||Jassi Jaissi Koi Nahin|
|Best Director-Drama Series||Rohit Khanna|
|Outstanding Debut||Mona Singh||Jasmeet Walia|
|2004||Indian Telly Awards||Best Child Artiste (Male)||Zain||Rohan||Won|
|Best Comic Actor (Female)||Manini De||Pari|
|Best Actor in Supporting Role (Female)||Rakshanda Khan||Mallika Seth|
|Television Personality of The Year (Female)||Mona Singh||Jasmeet Walia|
|Best Actress (Female)||Mona Singh||Jasmeet Walia|
|TV Programme of The Year||Jassi Jaissi Koi Nahin|
|Indian Television Academy Awards||Best Serial - Drama (Jury)||Jassi Jaissi Koi Nahin||Won|
|Best Actress (Popular)||Mona Singh||Jasmeet Walia|
|2005||Indian Telly Awards||Best Actress (Female)||Mona Singh||Jasmeet Walia||Won|
|Best Actor (Male)||Apurva Agnihotri||Arman Suri|
|Best Actor in Negative Role (Female)||Rakshanda Khan||Mallika Seth|
|Best Daily Serial||Jassi Jaissi Koi Nahin|
|Indian Television Academy Awards||Best Actress - Drama (Jury)||Mona Singh||Jasmeet Walia||Won|
- IV, Antonio Lopes Lagarto. "Ugly is the New Beautiful: India's "Jassi Jaissi Koi Nahin"". www.jerriblank.com. Retrieved 2018-02-25.
- "Television: Dream duo". The Tribune. 8 June 2008.
- "Winners of 1st Apsara Awards".
- "Winners of 4th Indian Telly Awards".
- "Winners of Indian Television Academy Awards,2004". Archived from the original on 26 May 2012.
- "Winners of 5th Indian Telly Awards".
- "Winners of Indian Television Academy Awards,2005". Archived from the original on 4 May 2012.