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Jay Jaboneta

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Jay Michael Jaboneta
Jay Michael Jaboneta in 2012
Jay Michael Ortuoste Jaboneta

(1981-09-13) September 13, 1981 (age 42)
Cotabato City, Philippines
Alma materAteneo de Davao University
Occupation(s)Social Entrepreneur, Blogger
Organization(s)Yellow Boat of Hope Foundation, Inc.

Jay Michael Ortuoste Jaboneta, better known as Jay Jaboneta, is a Filipino blogger, philanthropist, new media advocate, and online community organizer,[1] who served as Head for New Media under the Presidential Communications Operations Office of President Benigno Aquino III.[2] Jaboneta is known for having sparked the idea that led to the creation of the charitable organisation Philippine Funds for Little Kids,[3] for which Jaboneta was recognized by Yahoo! Southeast Asia as one of their “7 Modern Day Pinoy Heroes.”[4] In May 2012, The Philippine Funds for Little Kids was incorporated as the Yellow Boat of Hope Foundation, Inc.[5]

Born September 13, 1981, in Cotabato City, Mindanao, Philippines, Jaboneta graduated as valedictorian from high school at Notre Dame of Cotabato in 1998. He earned his BS in commerce with a major in Management Accounting and a minor in Philosophy in 2005 from the Ateneo de Davao University.

Jaboneta began his career in the marketing and sales sector, working for private companies such as Procter & Gamble Philippines,[6] Australia and New Zealand Banking Group, and Metrobank Card Corporation.[2][7] It was during this time that Jaboneta took an active interest in new media and its impact on the fields of marketing, public relations, and community organizing.[8]

In 2010, he shifted careers to help manage the campaign of lawyer-author-philanthropist Alex Lacson when the latter chose to run in the 2010 Philippine Senate election, under the slate of Liberal Party candidate Benigno Aquino III.[2][8]

When Benigno Aquino III won the election and became President of the Philippines in June 2010, Jaboneta was tapped to serve as Head of New Media in the newly created Presidential Communications Operations Office.

He first learned about Layag-Layag, an island community in Zamboanga City, in which around 200 elementary school students could only attend school by swimming half a mile to get to the mainland.[3][9] Jaboneta began a movement he called Zamboanga Fund for Little Kids.[10] Today, the project is formally known the Yellow Boat of Hope Foundation, Inc.[3][5][9] (YBH). It states its aim as "to provide access to education for children in remote and poverty-stricken areas by providing boats to reach their schools."[11]


Jaboneta speaking for a leadership seminar.
  • The Apex Society Power 30 Under 30 honoree[12]
  • Gawad Geny Lopez Jr. Bayaning Pilipino Regional Awardee[13]
  • Eton International School 7 Pillars of Hope Award Recipient[14]
  • Friedrich Naumann Foundation for Liberty in the Philippines Outstanding Liberal Projects Award Recipient.[15]
  • Acumen Fund Global Fellow for the Class of 2013[16]


  1. ^ Gomez, Jim (2011-06-06), Blogger Jay Jaboneta Raises Money So Kids In Philippine Village Don't Have To Swim To School, archived from the original on 2011-06-09, retrieved July 16, 2011
  2. ^ a b c Manansala, Avel (2010-11-30). "Speaker Spotlight: Jay Jaboneta". BLOGFEST SOCCSKSARGEN 2010 Event Website. SOCCSKSARGEN Bloggers. Archived from the original on 2011-10-06. Retrieved 2011-07-16.
  3. ^ a b c ""New Hope": One Status Helps Build a Boat", Best of Facebook Stories, 22 April 2011, retrieved July 16, 2011
  4. ^ Placido, Dharel (2011-06-13), "Blogger builds dreams for poor students", abs-cbnNEWS.com, retrieved July 16, 2011
  5. ^ a b Yellow Boat of Hope Foundation, Inc[1].
  6. ^ Procter & Gamble Philippines http://philippines.experiencepg.com/
  7. ^ Metrobank Card Corporation https://www.metrobankcard.com/services/billslocator.aspx.
  8. ^ a b Cecilia, Ernie (December 4, 2011). "My hero is a blogger; Who's your hero?". Philippine Daily Inquirer. Makati City, Philippines: The Philippine Daily Inquirer, Inc. pp. Q5.
  9. ^ a b Flores, Helen M. (March 4, 2012). "The Boat to Success". Philippine Star. Port Area, Manila, Philippines: The Philippine Star. Retrieved June 1, 2012.
  10. ^ The journey of a Facebook post
  11. ^ "Our Story". Yellow Boat of Hope Foundation. Retrieved 2023-09-26.
  12. ^ "Honorees". The Power 30 Under 30. The Apex Society. {{cite web}}: Missing or empty |url= (help)
  13. ^ "Zamboanga yellow boat (Pag-Asa) 2011 Bayaning Pilipino Award regional winner". Daily Zamboanga Times. Zamboanga City. 20 February 2012. Retrieved 1 June 2012.,
  14. ^ "Gallery: 7 Pillars of Hope". Eton International School Official Website. Eton International School. Retrieved 1 June 2012.
  15. ^ "Outstanding Liberal Projects Announced". News Archive. Friedrich Naumann Foundation for Liberty Philippine Office. November 9, 2011. {{cite web}}: Missing or empty |url= (help)
  16. ^ McKinley, John (May 3, 2012). "Announcing Acumen Fund's Global Fellows Class of 2013". Archived from the original on June 1, 2012. Retrieved June 1, 2012.