Jay Westerveld

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Jay Westerveld
Jay Westerveld
Jay Westerveld
OccupationTrust Fund

Jay Westerveld (also spelled Westervelt and Westerveldt) is an ecologist [1] and researcher of habitats associated with endangered species including the clam shrimp, bog turtle, and the northern cricket frog. Westerveld coined the term "greenwashing" and has mounted ecological preservation efforts in the state of New York.


In 1986, Westerveld coined the term "greenwash" in a 1986 essay examining practices of the hotel industry.[2][3][4]

In 2009, Westerveld claimed to discover a new population of rare clam shrimp; if confirmed, it would be the fourth population recorded in New York state out of approximately a dozen worldwide.[5] He was also responsible for locating the habitat of additional members of a recently discovered species of frog.[6]

Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restoration project.[7] Westerveld writes that the Glenmere Lake hosts New York's largest population of the endangered Northern Cricket Frog.[8][non-primary source needed] In 2010, the New York State Department of Environmental Conservation halted the construction when it became apparent that the developers were operating without the required environmental permits and paperwork.[9] The mansion's developers were fined and cited by the New York Department of Environmental Conservation for violations of having proper paperwork in regard to the impact of construction on the endangered Northern Cricket Frog. Subsequent studies found no frog habitats on the property and the Mansion and grounds were restored.[10]


  1. ^ "Green Stories". Retrieved 16 Jan 2018.
  2. ^ Motavalli, Jim (2011-02-12). "A History of Greenwashing: How Dirty Towels Impacted the Green Movement". AOL. Archived from the original on 2015-09-23.
  3. ^ "Grønvaskere invaderer børsen" [Greenwashers invade the market]. EPN.dk (in Danish). Jyllands-Posten. 2008-06-21. Archived from the original on 2008-07-05. Retrieved 2012-12-22.
  4. ^ "Beware of green marketing, warns Greenpeace exec". ABS-CBN News. 2008-09-17. Retrieved 2012-11-14.
  5. ^ Sunkin, Alyssa (2009-10-11). "Biologist finds rare shrimp in Orange County". Recordonline.com. The Times Herald-Record. Retrieved 2012-11-14.
  6. ^ "Wayne's World: New frog species hopping around the region". Recordonline.com. The Times Herald-Record. 2013-09-12.
  7. ^ King, Matt (2008-06-29). "Cricket frog halts development". Recordonline.com. The Times Herald-Record. Retrieved 2012-12-22.
  8. ^ Westerveld, Jay. "Tiny Caller - the Northern Cricket Frog". New York Department of Environmental Conservation. Archived from the original on 2012-04-04. Retrieved 2012-12-23.
  9. ^ Sullivan, John (2010-01-08). "Fines, stop work order issued for Glenmere mansion". Recordonline.com. The Times Herald-Record. Retrieved 2012-12-15.
  10. ^ Sullivan, John (2010-02-07). "Chester mansion restored to glory". Recordonline.com. The Times Herald-Record. Retrieved 2012-12-23.