|Founder||Judi Sheppard Missett|
|Revenue||$96 million for fiscal year 2009/2010|
Number of employees
|228 corporate staff|
|Divisions||Jazzercise Apparel, JM DigitalWorks|
|Slogan||Jazzercise - it shows.|
|Website||Jazzercise YouTube Channel|
Jazzercise is a dance-based group fitness program. Each 60-minute Jazzercise class features a fusion of dance, resistance training, Pilates, yoga, kickboxing, and Latin-style movements set to popular music. In 2014, Jazzercise added additional formats. In addition to classic Jazzercise, now called Dance Mixx, customers also enjoy focused strength training in 65 and 45 minute segments (Strength 60 and Strength 45); Core (Cardio with a crunching core focus);Lo (classic Jazzercise without jumping for a power workout that's easier on the joints); Fusion (a circuit workout that combines dance aerobics and strength training);Strike (features jabs and kicks with a focus on muscle development); Express (a 30-minute power class); and Lite (a more Zen-like version of classic Jazzercise).
In 2015, the company began a rebranding project aimed at addressing misconceptions of the brand as dated. The phenomenal success of the brand in the 1980s has proven to be a branding burden, leading many to assume that Jazzercise is a product of the past. In fact, the brand has continued to evolve over the years, incorporating the latest thinking in fitness as well as modern music and moves. The rebranding project incorporated such taglines as "you think you know us, but you don't," and "breaking 80s barriers," and "our only throwback is our right hook." A new logo, new colors, and new focus are designed to appeal to women who want to begin or continue their fitness journey while having fun at the same time. As founder Judi Sheppard Missett notes, Jazzercise left headbands and spandex and the 1980s behind a long time ago. The rebrand is focused on dispelling outdated views of the company and its products.
The Jazzercise program was founded in 1969 by Jazzercise CEO Judi Sheppard Missett, a native of Red Oak, Iowa. Today, Jazzercise involves 7,800 instructors teaching more than 32,000 classes weekly in all 50 states and 32 countries. In 2009/2010, Jazzercise reported 96 Million in revenue. On the 2011 Entrepreneur Franchise 500 list, Jazzercise ranks as the #1 fitness franchise and #17 overall. In March 2009, MSNBC placed Jazzercise in their top 5 list of proven franchises that provide growth opportunity. Jazzercise has partnered with two-time "Dancing with the Stars" champion Cheryl Burke, a company spokesperson through 2011.
Jazzercise instructors are franchise owners and therefore have individual locations, class hours, and pricing.
Jazzercise in popular media
On The Golden Girls, Bea Arthur (Dorothy) admits taking up Jazzercise in the episodes "The Stan Who Came to Dinner" and "The Audit".
The Flight of the Conchords episode "New Zealand Town" of their second television series features a song called "Fashion is Danger" which is a parody of 1980s music and style, and contains a reference to Jazzercise.
"Jazzercise Instructor" is featured as a job in The Sims 2.
In the third series of The Mighty Boosh, Howard Moon goes to 'Jazzercise' classes.
In the Glee episode "Bad Reputation", a tape is found of Sue Sylvester Jazzercising to Olivia Newton-John's "Physical". In the following season's episode "Sexy", Holly Holliday is shown teaching a jazzercise class in which Will Schuester participates.
In the ABC hit show The Goldbergs, Beverly Goldberg is frequently portrayed referencing or stepping to jazzercise.