||This article contains content that is written like an advertisement. (October 2015)|
|Founder||Judi Sheppard Missett|
|Revenue||$96 million for fiscal year 2009/2010|
Number of employees
|228 corporate staff|
|Divisions||Jazzercise Apparel, JM DigitalWorks|
|Slogan||Jazzercise - it shows.|
|Website||Jazzercise YouTube Channel|
Jazzercise is a dance-based group fitness program. Each 60-minute Jazzercise class features a fusion of dance, resistance training, Pilates, yoga, kickboxing, and Latin-style movements set to popular music.
In 2015, the company began a rebranding project aimed at addressing misconceptions of the brand as dated. The success of the brand in the 1980s had proven to be a branding burden. In fact, the brand has continued to evolve over the years, incorporating modern trends in fitness as well as modern music. The rebranding project incorporated such taglines as "you think you know us, but you don't," and "breaking 80s barriers," and "our only throwback is our right hook." A new logo, new colors, and new focus are designed to appeal to women. As founder Judi Sheppard Missett notes, Jazzercise left headbands and spandex and the 1980s behind a long time ago. The rebrand is focused on dispelling outdated views of the company and its products.
Jazzercise instructors are franchise owners and therefore have individual locations, class hours, and pricing.
Jazzercise in popular media
On The Golden Girls, Bea Arthur (Dorothy) admits taking up Jazzercise in the episodes "The Stan Who Came to Dinner" and "The Audit".
The Flight of the Conchords episode "New Zealand Town" of their second television series features a song called "Fashion is Danger" which is a parody of 1980s music and style, and contains a reference to Jazzercise.
"Jazzercise Instructor" is featured as a job in The Sims 2.
In the third series of The Mighty Boosh, Howard Moon goes to 'Jazzercise' classes.
In the Glee episode "Bad Reputation", a tape is found of Sue Sylvester Jazzercising to Olivia Newton-John's "Physical". In the following season's episode "Sexy", Holly Holliday is shown teaching a jazzercise class in which Will Schuester participates.
In the ABC hit show The Goldbergs, Beverly Goldberg is frequently portrayed referencing or stepping to Jazzercise.