Jeff DeGraff

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Jeffrey Thomas DeGraff (born 1958) is an American professor, professional speaker, author, and consultant. He is known for his contribution and development work on the Competing Values Framework,[1] a model about understanding how to appreciate conflicting values and integrate them successfully so that an organization is open to collaboration and growth. He is a consultant to executive teams at Fortune 500 companies, assessing the company's capabilities around innovation and their prospects of growing the business. DeGraff is also a professor at the Ross School of Business at the University of Michigan.[citation needed]

Early life[edit]

DeGraff was born in Kalamazoo, Michigan, United States, the second of five children. He holds a B. S. in Communication Arts and Sciences and a teaching certificate from Western Michigan University (1980), an M.A. in Communication and Information Studies from the University of Michigan (1982, Lloyd Hall Fellowship), and a Ph.D. in Educational Technology from the University of Wisconsin-Madison (1985).


Rejoining the faculty at the Ross School of Business at the University of Michigan, DeGraff was the Vice President of Communications and New Ventures for Domino's Pizza (1985-1990).[citation needed]

After five years at Domino's Pizza, Professor Robert Quinn recruited DeGraff to join the faculty at the Ross School of Business at the University of Michigan to develop and teach a series of graduate courses on leading creativity and innovation. Today he is a top rated Professor of Management and Organizations for the school, having received the University of Michigan's 2011 Voices of the Staff award.[2]

In June 2011, DeGraff hosted a national PBS television show about leading innovation, called Innovation You.[3][4]


  1. ^ "Leadership : Creating Values in Organizations : Executive Summary" (PDF). Archived from the original (PDF) on 2013-10-29. Retrieved 2013-10-28.
  2. ^ "University of Michigan Voices of the Staff". Retrieved 2012-08-01.
  3. ^ "Jeff DeGraff talks about INNOVATION YOU". YouTube. 2011-06-08. Retrieved 2012-08-01.
  4. ^ "Susan Tompor: Lessons from an innovation guru | Susan Tompor | Detroit Free Press". Retrieved 2012-08-01.

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