Jeff Valdez

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Jeff Valdez (born January 31, 1956) is a Hispanic American producer, writer, studio executive and entrepreneur.

Valdez has been credited[by whom?] with creating the category of Latino Programming in English, which is a segment of the Hispanic market that had not been addressed or targeted by the media before. Valdez has written, directed and produced TV shows and films targeting this segment within the Latino community during the last 20 years, with some of his shows having gone on to be syndicated in more than 35 countries. In 2003, Valdez founded a new nationwide English language cable channel targeting Latinos called Sí TV. The channel reached 90 million homes nationwide, and won many awards with the programming Valdez wrote, directed and produced for it. In 2007 Valdez extended his reach to the film industry and joined the board of Maya Entertainment whose focus was on Latino themed films mostly in English.

Valdez Productions, Inc.[edit]

In 1993, Valdez moved to Los Angeles, and created the show "Comedy Compadres", for KTLA, channel 5. He then wrote scripts, produced and directed shows and films for Disney (My Favorite Mayan), Showtime (Latino Laugh Festival), NBC (The Valdez's), Galavisión (Cafe Ole, Funny is Funny), and Nickelodeon (The Brothers García).

Sí TV[edit]

In 2003, and based on the potential of this English-speaking market of the Latino population, Valdez paired with Bruce Barshop, a venture capitalist[1] and founded Sí TV, the first Latino national channel for English-speaking Latinos in the United States. Sí TV made history when it became the leading producer of Latino themed English-language cable programming network, reaching 22 million homes in the first 3 years. After launching the channel, Valdez became the CEO of the channel for the first 2 years, and produced the original programming of Sí TV. During those first two years, sixty-five major advertisers from Fortune 500 companies became clients of Sí TV.After Valdez created and developed Sí TV, NBC created the national TV channel MUN2, and MTV created MTV Tres, both of them targeting English-speaking American Latinos nationwide. Valdez remained Chairman of the Board of Sí TV until 2009.

Que Pasa Corp[edit]

In 2007 Valdez was named Chairman of Quepasa Corp./ (NASDAQ-QPSA) a bi-lingual social network aimed at US and Latin American markets.[2] is a global social community for the Latino audience. It creates a social web of new friends, games, contests, flirting, pictures, communities, video, and much more.[3] Valdez contributed to QuePasa's recovery in that period with an overall re-branding and creative vision. He also helped with a digital product called "Papacito", which increased the reach of the social network.

Maya Entertainment[edit]

From 2007 to 2011 Maya was the first and only Latino Global Film Distribution Company. The company produced, owned and distributed films and content, primarily in English for theatrical release, as well as syndication. Maya's films were carried in Video On Demand. PaperView, and venues like Wal-Mart, Target, Blockbuster, Netflix, Redbox, Amazon, and many others.

Max 360 Entertainment[edit]

From 2011 to 2014, Valdez headed up Max 360 Entertainment, which was a group of investors pursuing a variety of Television projects.

Production deal with LAMF[edit]

In 2015 Valdez teamed up with financier Jeffrey Soros to produce a slate of Latino comedy films that are aimed at the New Mainstream Latino audience. Valdez is also currently working on an OTT project that is in English and Spanish that intends to mass customize the OTT experience to the New Mainstream audience.

Awards and recognitions[edit]

Valdez has received a number of accolades from the industry such as:

  • "Top 50 People Who Matter" by CNN
  • "Top 50 Minorities in Cable" by Multichannel News
  • "50 People to Watch" by Los Angeles Times
  • "Top 10 Players in the U.S. Hispanic Media Market" by Ad Age
  • "Top 50 Marketers in America" by Advertising Age
  • and amongst his awards are the "Quasar Award" for his groundbreaking success with Sí TV, an ALMA Award, a Golden Eagle and a NAMI Racial Harmony Award" from the Center for Ethnic Understanding.

Valdez was appointed by US President Bill Clinton to the Advisory Committee on the Arts of the Kennedy Center (Washington DC, 1996-2000.) He has been a member of the Museum of the Moving Image Board of Directors (New York, 2000-2006), and of The Los Angeles School For The Performing Arts Board of Advisers (2006-2008.)


  • Keeping Up With the Valdezzeszes
  • Without Men || Feature Film || Executive producer || 2010
  • Unacceptable Behavior || TV Series || Executive producer || 2006
  • Urban Jungle 2 || TV Series || Executive producer, Writer || 2005
  • Breakfast, Lunch, and Dinner || TV Series || Executive producer || 2004
  • Across the Hall || TV Series || Executive producer || 2004
  • The Drop || TV Series || Executive producer || 2004
  • The Rub || TV Series || Executive producer || 2004
  • Latino Laugh Festival: The Show || TV Series || Executive producer || 2004
  • Urban Jungle || TV Series || Writer, Executive Producer || 2004
  • The Brothers García: Mysteries of the Maya || TV Movie || Writer, Director || 2003
  • The Brothers García || TV Series || Co-Creator, Executive Producer, Writer, Director || 2000-2004
  • Café Ole' with Giselle Fernandez || TV Series || Writer, Producer || 1997
  • Latino Laugh Festival || TV Special || Producer || 1997, 1998, 1999
  • Funny is Funny || TV Series || Writer, Executive producer || 1997
  • Comedy Compadres || TV Series || Writer, Executive Producer || 1994
  • Almost Live From The Comedy Corner || TV Comedy Show || Writer, Producer, Director || 1992
  • Perry Mason: The Case of the Ruthless Reporter || TV Movie || Actor || 1991


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  3. ^ "Archived copy". Archived from the original on 2011-06-21. Retrieved 2011-06-20.CS1 maint: archived copy as title (link)