Jelen Pivo is a pale lager produced by the Apatin Brewery from Serbia. Jelen Pivo contains 5% alcohol, belongs to the class of light lagers. Jelen Pivo has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling red deer.
Since 2008, Jelen Pivo has been the main sponsor of the Jelen SuperLiga of Serbia. It is the organizer of the Jelen Live Festival. Since 2008, Jelen Pivo has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows.