Jelen Pivo (Serbian Cyrillic: Јелен пиво, Serbian pronunciation: [jělen pîːʋo]) is a pale lager produced by the Apatin Brewery from Serbia that belongs to American-Canadian concern Molson Coors. It contains 5% alcohol and belongs to the class of light lagers. Jelen Pivo has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling red deer; jelen means deer.
Since 2008, Jelen Pivo has been the main sponsor of the Jelen SuperLiga of Serbia and the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows. It is the organizer of the Jelen Live Festival.