Jelen pivo

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Jelen Pivo
Industry Alcoholic beverage
Founded 1756
Products Beer
Owner Molson Coors
Website Company website

Jelen Pivo is a pale lager produced by the Apatin Brewery from Serbia. Jelen Pivo contains 5% alcohol, belongs to the class of light lagers. Jelen Pivo has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling red deer.


  • Jelen Pivo is produced at the Apatin Brewery (established in 1756) from Apatin, Serbia. Jelen Cool is a non-alcoholic variant of Jelen Pivo.
  • Jelen Cool company's light non-alcoholic beer.
  • Jelen Fresh Lemon beer with only 2% of alcohol mixed with lemon juice.
  • Jelen Fresh Grapefruit beer mixed with grapefruit juice
  • Apatinsko Pivo back on the market on 2012, it is one of the most popular Serbian beers


  • Monde Selection 2010 – Big golden medal (for the 12th time) and golden medal for quality (for the 3rd time)
  • Most Popular Product with Men – the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2009
  • Best beer of the Beer Fest – by votes of audience for the 6th time since 2004
  • The Best Beer Brand from Serbia 2010 in the beverage category in a campaign conducted by the Ministry of Trade and Services, Serbian Chamber of Commerce and business daily Privredni Pregled.
  • Most Popular Beer in Serbia –the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2010


Since 2008, Jelen Pivo has been the main sponsor of the Jelen SuperLiga of Serbia. It is the organizer of the Jelen Live Festival. Since 2008, Jelen Pivo has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows.


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