Jelly Belly

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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
Industry Confections
Founded 1898 [1]
Headquarters Fairfield, California
Area served
Key people
Herman G Rowland, Sr., Chairman[2]
Products Jelly beans, candy corn, mellocremes, gummis, jells, chocolate confections
Revenue $190 million[2]
Number of employees

Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, manufactures Jelly Belly jelly beans and other candy.[3] The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces confectionery for the international market.[4]



Gustav Goelitz came to the United States in 1866 and started the confectionery business Gustav Goelitz Candy in Belleville, Illinois.[5] His younger brothers Albert and George emigrated to America soon after and joined him in business. In 1898, the company began manufacturing mellocreme candies (also called mellowcreme, mellow cream, and butter cream). Candy Corn, a type of mellocreme candy, was likely developed by George Renniger, an employee of Wunderlee Candy Company in Philadelphia. The Goelitz Confectionery Company was successful in selling a variety of mellocreme candy including candy corn. [6][7] In 1904 the company relocated to Chicago, and then to North Chicago in 1913.[5]


Herman Goelitz, the son of Gustav, moved to the west coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In 1960, the company expand to jelly beans, Chocolate Dutch Mints, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965].”[8][9] The Mini Jelly Bean center had natural flavoring, innovative for the time when only the outer shell was flavored.

Ronald Reagan first tried the Mini Jelly Beans in 1966. “The then California governor had quit smoking years before and turned to popping candy as a … substitute.”[10] Reagan wrote to Herman Rowland, Sr. while governor, “It’s gotten to the point … where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. We owe you a special measure of thanks for helping keep our state government running smoothly.”[10]

In 1976, David Klein, a candy and nut distributor, collaborated with Herman Rowland to create a jelly bean using natural purees. Using the Mini Jelly Bean concept the Jelly Belly jelly bean was created. [11] David Klein sold the first Jelly Belly jelly beans in 1976 at an ice cream parlor called Fosselman's in Alhambra, California. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda.[12] It was David Klein's idea " sell them as separate flavors instead of a variety pack and he came up with the name ‘Jelly Belly’[...]”[13]


Marinus van Dam, product developer and plant manager for the company, oversaw the development of the Jelly Belly jelly beans. By the 1980s many flavors of Jelly Belly jelly beans had been developed. "In 1980, David Klein sold the Jelly Belly trademark to Rowland for $4.8 million, paid in monthly installments over 20 years, which Klein split with a partner."[14] The Jelly Belly jelly bean trademark was registered August 3, 1982.[15] The Mr. Jelly Belly character was developed in 1983. Prior to the development of the character David Klein called himself "Mr. Jelly Belly."

In 1980, the public became aware of Ronald Reagan's preference for Jelly Belly jelly beans.[16] The company supplied President Ronald Reagan with Jelly Belly jelly beans during his eight years of presidency.[17] "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries."[16] Reagan made them the first jelly beans in space, sending them on the Space Shuttle Challenger during the STS-7 mission in 1983, surprising the astronauts.[18]

Today the company produces more than 100 different confections.


Jelly Belly jelly beans[edit]

Various Jelly Belly jelly beans

There are over 50 flavors of Jelly Belly jelly beans including:[19]

7 Up, A&W Cream Soda, A&W Root Beer, Berry Blue, Birthday Cake, Blueberry, Bubble Gum, Buttered Popcorn, Cantaloupe, Cappuccino, Caramel Corn, Champagne, Chili Mango, Chocolate Pudding, Cinnamon, Coconut, Cotton Candy, Crushed Pineapple, Draft Beer, Dr Pepper, French Vanilla, Grape Crush, Green Apple, Island Punch, Juicy Pear, Kiwi, Lemon, Lemon Drop, Lemon Lime, Licorice, Lime, Mango, Margarita, Mixed Berry Smoothie, Orange, Orange Crush, Orange Sherbet, Pancakes & Maple Syrup, Peach, Piña Colada, Pink Grapefruit, Plum, Pomegranate, Raspberry, Red Apple, Sizzling Cinnamon, Sour Cherry, Strawberry Banana Smoothie, Strawberry Cheesecake, Strawberry Daiquiri, Strawberry Jam, Tabasco, Tangerine, Toasted Marshmallow, Top Banana, Tutti-Fruitti, Very Cherry, Watermelon, and Wild Blackberry

Sugar-Free Jelly Belly jelly beans[edit]

Sweetened with Splenda and maltitol, flavors include Buttered Popcorn, Cherry, Green Apple, Juicy Pear, Lemon, Licorice, Pineapple, Sizzling Cinnamon, Strawberry, and Tangerine.

International Flavors[edit]

Jelly Belly Candy Company creates specialized Jelly Belly jelly bean flavours for the international market.[20][21]

  • Chili Mango: inspired by Southeast Asia and Latin America, made with cayenne pepper, paprika and mango juice.
  • Green Tea: inspired by the Japanese and Chinese cultures.
  • Lychee: inspired by the Pacific Islands and Asia.

Belly Flops[edit]

Belly Flops are "irregular Jelly Belly jelly beans", meaning they are misshapen, discolored, conjoined, or missing the stamped name.[22]

Jewel Collection[edit]

Introduced on National Jelly Bean Day, April 22, 2013, the Jelly Belly Jewel Collection features jelly beans with an iridescent sheen. Flavors include:[23]

Berry Blue, Blueberry, Bubble Gum, Cream Soda, Ginger Ale, Grape Soda, Orange, Sour Apple, Sour Lemon, and Very Cherry.


Since 2008, BeanBoozled jelly beans have flavors that mimic the flavor and color of normal Jelly Belly jelly beans.[24] Here are the weird flavors, and associated regular flavor whose color they imitate:

Barf (Peach), Booger (Juicy Pear), Canned Dog Food (Chocolate Pudding), Dead Fish (Strawberry Banana Smoothie), Lawn Clippings (Lime), Moldy Cheese (Caramel Corn), Rotten Egg (Buttered Popcorn), Spoiled Milk (Coconut), Stinky Socks (Tutti-Frutti), and Toothpaste (Berry Blue).

Sport Beans[edit]

Sport Beans are formulated jelly beans for sports performance. They provide carbohydrates for fuel, electrolytes for fluid balance, and vitamins to protect muscles. "Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans, a caffeinated variety, available in Pomegranate, Watermelon, and Cherry."[25]

Organic Jelly Beans[edit]

The company's first line of organic jelly beans and fruit snacks was introduced the winter of 2015. The product is USDA certified with non-GMO ingredients. The flavors and colors are from natural sources. The organic jelly beans come in 10 assorted flavors: apple, berry, blueberry, cherry, coconut, lemon, orange, pear, peach, and strawberry. The five sour organic jelly bean flavors include apple, cherry, lemon, orange, and berry. The organic fruit snacks featuring rainforest animals includes six flavors: apple, berry, cherry, lemon, orange, and strawberry.


Candy Corn[edit]

The company began making candy corn around 1898. "The company has the longest history of making candy corn of any in the industry."[26] Candy corn is a type of mellocreme candy. Jelly Belly Candy Company creates seasonal candy corns: Cupid Corn, Giant Corn, Reindeer Corn, and Bunny Corn.


There have been many discontinued Jelly Belly jelly bean flavors over the years, including:

Apricot, Blackberry Brandy, Café Latte, Chocolate Banana, Chocolate Mint, Caramel Apple, Cinnamon Apple, Garlic, Ice Blue Mint, Irish Creme, Jalapeño, Mandarin Chocolate, Papay, Peanut Butter, Guava, Passion Fruit, and Sakura.

Discontinued BeanBoozled Flavors[edit]

Black Pepper, Centipede, Earwax, Pencil Shavings, Baby Wipes, and Skunk Spray.


Manufactured from 2003 through 2009, JBz were chocolate candies covered with Jelly Belly flavored shells. Some 20+ flavors were used, including Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton Candy, Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow, and Tutti Fruitti.[27] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[28]

Licensed Product[edit]

Bertie Bott's Every Flavour Beans[edit]

Bertie Bott's Every Flavour Beans

Bertie Bott's Every Flavour Beans were based on a product featured in the Harry Potter book series. They consist of a mixture of the original Jelly Belly jelly bean flavors, as well as some unique, less pleasant ones. The brand is sold under license from Warner Brothers Consumer Products. The Harry Potter series also produced other candy products like chocolate frogs and jelly slugs.

According to the Harry Potter Lexicon,[29] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.

The current weird flavors of Bertie Bott's Every Flavour Beans include black pepper, booger, dirt, earthworm, earwax, grass, rotten egg, sausage, soap, and vomit.[19]

Cold Stone Creamery[edit]

Cold Stone Creamery Signature Creation Jelly Belly jelly beans include: Mint Mint Chocolate Chocolate Chip, Our Strawberry Blonde, Apple Pie A La Mode, Chocolate Devolution, and Birthday Cake Remix.


The Disney line features Mickey Mouse, Donald Duck, Goofy, Minnie Mouse, Anna, Queen Elsa, Olaf, Lightning McQueen, and Star Wars characters.

Soda Pop Shoppe[edit]

The six flavors include 7UP, A&W Cream Soda, A&W Root Beer, Dr. Pepper, Grape Crush, and Orange Crush.


Jelly Belly Candy Company makes Sunkist licensed candy products. The Sunkist Fruit Gems include five flavors: pink grapefruit, raspberry, orange, lemon, and lime flavor (blueberry flavor was retired).[30][31] Sunkist Orange Slices are an orange-flavored pectin candy. Sunkist Jelly Belly jelly beans citrus flavors include lemon, orange, pink grapefruit, lime, and tangerine.

Jelly Belly Gourmet Soda[edit]

Introduced by WIT beverages in October 2009,[32] the gourmet soda has ten flavors of Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.[33]


Tabasco jelly beans produced under licence from the McIlhenny Company are flavored using the hot sauce itself, packaged in bags or bottles shaped like the classic Tabasco bottle.[34]


Entrance to the Jelly Belly factory and visitor's center

The company operates three manufacturing plants in Fairfield, California; North Chicago, Illinois; and Rayong, Thailand, and a fourth facility in Pleasant Prairie, Wisconsin for distribution.[35][36]

Locations at Fairfield, California and Pleasant Prairie, Wisconsin offer free daily tours. The 1/4 mile long self-guided Fairfield tour features interactive exhibits, Jelly Belly Bean art, and videos featuring the candy manufacturing process. The Fairfield tour was named one of the best factory tours for kids by FamilyFun Magazine in 2014.[37] The Pleasant Prairie tour features a train ride through the warehouse with videos and displays about the candy manufacturing process and company history.

Jelly Belly Candy Company factory in Fairfield, CA[edit]


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  2. ^ a b c Scully, Carla (February 11, 2013). "Top 100 Candy Companies". Candy Industry. Retrieved October 16, 2014. 
  3. ^ "Goelitz Announces New Corporate Identity". The Gourmet Retailer. November 1, 2000. Retrieved October 17, 2014. 
  4. ^ "Candymaker overcomes global market challenges at new facility in Thailand". Packaging Digest. March 31, 2010. Retrieved October 17, 2014. 
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  6. ^ "The History of Candy Corn: A Halloween Candy Favorite". Better Homes and Gardens. 2015-08-28. Retrieved 2016-10-18. 
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  10. ^ a b Wilhelm, Maria (February 23, 1981). "If the Reagan Administration Is Full of Beans, Blame Jelly Belly Baron Herman Rowland". People Magazine. Retrieved October 28, 2014. 
  11. ^ Murphy, Kate (June 26, 2008). "Not Just Another Jelly Bean". The New York Times. Retrieved October 17, 2014. 
  12. ^ "Jelly Belly Jelly Beans Celebrate Three Decades and Bean-Filled Future" (Press release). Jelly Belly. November 8, 2013. Retrieved October 30, 2014. 
  13. ^ Wade, Tony (March 29, 2013). "Not-so-sweet story of original 'Mr. Jelly Belly'". Daily Republic. Retrieved May 26, 2015. 
  14. ^ Wade, Tony (March 29, 2013). "Not-so-sweet Story of Original Mr. Jelly Belly". Retrieved May 26, 2015. 
  15. ^ "Jelly Belly Trademark". Retrieved May 18, 2015. 
  16. ^ a b Rowland, Herman G., Sr. (2012). "The Candy Man Can". Chicken soup for the entrepreneur's soul: Advice & inspiration for fulfilling dreams. Cos Cob, CT: Backlist, LLC, a unit of Chicken Soup for the Soul Pub. p. 135. ISBN 978-1-4532-7622-8. Retrieved November 18, 2014. 
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  18. ^ McCreary, Donna D. (July 9, 2009). "President Ronald Reagan and Blue Jelly Beans". Great History. Retrieved October 28, 2014. 
  19. ^ a b "Jelly Belly Flavor Guides". Jelly Belly. Retrieved March 21, 2015. 
  20. ^ "Rookie flavours". Jelly Belly (International). Retrieved November 4, 2014. 
  21. ^ "Jelly Belly Develops a World of Flavours". Jelly Belly.  [full citation needed]
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  24. ^ Sera (April 2, 2009). "Candy Review: Jelly Belly's BeanBoozled". Candy Addict. Retrieved November 11, 2011. 
  25. ^ "New Sport Beans flavors Juicy Pear and Green Apple" (Press release). Jelly Belly. September 23, 2014. Retrieved December 2, 2014. 
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  27. ^ "JBz. (Candy Product Update)" (Press release). Jelly Belly. Archived from the original on December 12, 2007. Retrieved June 22, 2011. 
  28. ^ "Jelly Belly JBz Chocolates: 10LB Case". Candy Warehouse. Retrieved June 22, 2011. 
  29. ^ "Bertie Bott's Every Flavor Beans". The Harry Potter Lexicon. Retrieved November 11, 2014. 
  30. ^ "Sunkist fruit gems". Retrieved April 4, 2015. 
  31. ^ Cybele (July 13, 2012). "Sunkist fruit gems". Candy Blog. Retrieved November 11, 2014. 
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  33. ^ "WIT Beverage Company begins shipment of Jelly Belly gourmet sodas". WIT Beverage Company. April 26, 2010. Retrieved November 11, 2014. 
  34. ^ "Explore our products". Jelly Belly. Retrieved November 11, 2014. 
  35. ^ Holman, Donna. "Jelly Belly Center (WI)". Factory Tours USA. Retrieved November 11, 2014. 
  36. ^ Saunders, Jessica (July 27, 2008). "Jelly Belly prepares to open first overseas plant as demand sweetens". San Francisco Business Times. Retrieved 2015-04-15. 
  37. ^ Newman, Catherine (2014). "The Best Factory Tours for Kids". Parents. Retrieved 2015-05-21. 

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