Jelly Belly

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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
Industry Confections
Founded 1898 [1]
Headquarters Fairfield, California
Area served
Key people
Herman G Rowland, Sr., Chairman[2]
Products Jelly beans, candy corn, mellocremes, gummis, jells, chocolate confections
Revenue $190 million[2]
Number of employees

Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, manufactures Jelly Belly jelly beans and other candy.[3] The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces confectionery for the international market.[4]



Jelly Belly Candy Company, manufacturer of Jelly Belly jelly beans and a wide range of confections, is a family owned and operated business now in its sixth generation of candy making. The family traces its roots to Gustav Goelitz, who came to the United States in 1866. He built a successful confectionery business: Gustav Goelitz Candy, in Belleville, Illinois.[5] Gustav Goelitz's younger brothers, Albert and George, emigrated to America a few years later joining the family business. The Goelitz name developed a reputation for quality confections as the brothers expanded operations and by 1898 were specializing in candy corn and other mellocreme candies (also called butter cream), a new type of candy. The second generation of candy makers moved to Chicago in 1904 opening the Goelitz Confectionery Company and moved to North Chicago in 1913.[5]


Herman Goelitz, second generation candy maker, moved to the west coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In 1960 Herman Rowland, Sr., fourth generation candy maker, joined the Oakland, California family business. The family decided to expand the company products making jelly beans, Chocolate Dutch Mints, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965].”[6][7] The Mini Jelly Bean center was flavored with natural flavoring, an innovative idea, instead of just the outer shell.

Ronald Reagan was introduced to the Mini Jelly Beans in 1966. “The then California governor had quit smoking years before and turned to popping candy as a…substitute.”[8] Reagan wrote to Herman Rowland, Sr. while governor, “It’s gotten to the point…where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. We owe you a special measure of thanks for helping keep our state government running smoothly.”[8]

In 1976 David Klein, a candy and nut distributor, collaborated with Herman Rowland to create a jelly bean using natural purees. Using the Mini Jelly Bean concept “...the Jelly Belly innovation was to flavor the chewy insides as well…”[9] David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda.[10] It was David Klein's idea " sell them as separate flavors instead of a variety pack and he came up with the name ‘Jelly Belly’ [instead of] ‘Goelitz Mini Jelly Beans.’ ”[11]


Marinus van Dam, product developer and plant manager for the company, oversaw the development of the Jelly Belly jelly beans. By the 1980s many flavors of the Jelly Belly jelly bean had been developed. In 1983 the character Mr. Jelly Belly was developed to promote the product. Prior to the development of the character David Klein called himself "Mr. Jelly Belly" to promote the product. "In 1980, David Klein sold the Jelly Belly trademark to Rowland for $4.8 million, paid in monthly installments over 20 years, which Klein split with a partner."[11] The trademark Jelly Belly was filed by Jelly Belly Candy Company on December 8, 1980 and was registered on August 3, 1982.[12][13]

In 1980 the word got out that Ronald Reagan ate jelly beans and "...those jelly beans were made by"[14] This broke open the demand for Jelly Belly jelly beans. To keep up with the demand extra shifts were added, but orders were backlogged for more than a year. The company supplied President Ronald Reagan with Jelly Belly jelly beans during his eight years of presidency.[15] "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries."[14] Reagan made them the first jelly beans in space, sending them on the Space Shuttle Challenger during the STS-7 mission in 1983, as a surprise for the astronauts.[16]

Today the company produces more than 100 different gourmet confections.[10]


Jelly Belly jelly beans[edit]

Over 50 fun flavors[edit]

A collection of various Jelly Belly jelly bean flavors

There are over 50 fun flavors of Jelly Belly jelly beans:[17]

Other Flavors[edit]

Other flavors include: [17]

Sugar-Free Jelly Belly jelly beans[edit]

Jelly Belly Candy Company also produces Sugar-Free Jelly Belly jelly beans, sweetened with Splenda and maltitol:

  • Buttered Popcorn
  • Cherry
  • Green Apple
  • Juicy Pear
  • Lemon
  • Licorice
  • Pineapple
  • Sizzling Cinnamon
  • Strawberry
  • Tangerine

International Flavors[edit]

Jelly Belly Candy Company creates specialized Jelly Belly jelly bean flavours for the international market.[18][19]

  • Chili Mango: This flavour is inspired by the flavours of Southeast Asia and Latin America made with real cayenne pepper, paprika and mango juice, a combination of sweet and spice. It is also an official flavor of the 50 Jelly Belly jelly bean flavor list in the United States.
  • Green Tea: A familiar tea in Japanese and Chinese cultures green tea has grown in popularity across the globe.
  • Lychee: A fruit found in the tropical Pacific Islands and across Asia.

Belly Flops[edit]

Belly Flops are "irregular Jelly Belly jelly beans." Some are misshapen, others are conjoined, and they do not have the name stamped on them. Sometimes the colors do not match the flavors of the beans.[20]

Jewel Collection[edit]

Jelly Belly Candy Company unveiled the Jelly Belly jewel collection on National Jelly Bean Day, April 22, 2013. The Jelly Belly jewel collection features Jelly Belly jelly beans with an iridescent sheen. The original seven flavors for the Jelly Belly jewel collection are listed below.[21]

  • Berry Blue
  • Blueberry
  • Bubble Gum
  • Cream Soda
  • Orange
  • Sour Apple
  • Very Cherry

The jewel collection has expanded including such flavors as

  • Grape Soda
  • Sour Lemon
  • Ginger Ale


BeanBoozled jelly beans have flavors that mimic the flavor and corresponding color of a conventional Jelly Belly jelly bean. The first edition introduced in 2008 included the flavors of Skunk Spray, Rotten Egg, Ear Wax, Booger, Baby Wipes, Pencil Shavings, Toothpaste, Vomit, Moldy Cheese, and Black Pepper.[22] The second edition in 2009 added the flavors of Canned Dog Food and Centipede. The flavor Vomit was renamed Barf. The flavors of Ear Wax and Black Pepper were dropped. The third edition released in 2013 added the flavors of Stinky Socks and Lawn Clippings. The flavors of Pencil Shavings and Centipede were dropped. In 2016, the fourth edition has two new flavors, Dead Fish (Strawberry Banana Smoothie) and Spoiled Milk (Coconut). The flavor Baby Wipes was dropped and replaced by Spoiled Milk (Coconut), and the flavor of Skunk Spray was dropped. Here are the weird flavors that compare each regular flavor:

  • Barf or Peach
  • Baby Wipes or Coconut
  • Booger or Juicy Pear
  • Canned Dog Food or Chocolate Pudding
  • Dead Fish or Strawberry Banana Smoothie
  • Lawn Clippings or Lime
  • Moldy Cheese or Caramel Corn
  • Rotten Egg or Buttered Popcorn
  • Spoiled Milk or Coconut
  • Stinky Socks or Tutti-Frutti
  • Toothpaste or Berry Blue

Sport Beans[edit]

Sport Beans are formulated jelly beans for sports performance. They provide carbohydrates for fuel, electrolytes for fluid balance, and vitamins to protect muscles. "Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans, a caffeinated variety, available in Pomegranate, Watermelon, and Cherry."[23]

Organic Jelly Beans[edit]

The company's first line of organic jelly beans and fruit snacks was introduced the winter of 2015. The product is USDA certified with non-GMO ingredients. The flavors and colors are from natural sources. The organic jelly beans come in 10 assorted flavors: apple, berry, blueberry, cherry, coconut, lemon, orange, pear, peach, and strawberry. The five sour organic jelly bean flavors include apple, cherry, lemon, orange, and berry. The organic fruit snacks featuring rainforest animals includes six flavors: apple, berry, cherry, lemon, orange, and strawberry.


Candy Corn[edit]

The company began making candy corn around 1898. "The company has the longest history of making candy corn of any in the industry."[24] Candy corn is a type of mellocreme candy. Jelly Belly Candy Company creates seasonal candy corns: Cupid Corn, Giant Corn, Reindeer Corn, and Bunny Corn.


There have been many discontinued Jelly Belly jelly bean flavors over the years. Below are some of the discontinued flavors.

  • Apricot
  • Blackberry Brandy
  • Café Latte
  • Champagne Punch
  • Chocolate Banana
  • Chocolate Mint
  • Caramel Apple
  • Cinnamon Apple
  • Eton Mess
  • Grape Jelly
  • Guarana
  • Honey
  • Ice Blue Mint
  • Irish Creme
  • Jalapeño
  • Mai Tai
  • Mandarin Chocolate
  • Papaya
  • Peanut Butter
  • Guava
  • Passion Fruit
  • Sakura

Retired BeanBoozled Flavors[edit]

  • Black Pepper (Plum)
  • Centipede (Strawberry Jam)
  • Earwax (Cafe Latte)
  • Pencil Shavings (Top Banana)
  • Baby Wipes (Coconut)
  • Skunk Spray (Licorice)


JBz were a candy manufactured by the Jelly Belly Candy Company starting in 2003. Meant to capture the popularity of both Jelly Belly jelly beans and M&M's candies, JBz were chocolate candies covered with Jelly Belly-flavored shells. Some 20+ flavors were used for JBz, but they never caught on and were discontinued in 2009.

Among the flavors used for JBz shells were Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton Candy, Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow and Tutti Fruitti.[25] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[26]

Licensed Product[edit]

Bertie Bott's Every Flavour Beans[edit]

Bertie Bott's Every Flavour Beans

Bertie Bott's Every Flavour Beans were based on a product featured in the Harry Potter book series. They consist of a mixture of the original Jelly Belly jelly bean flavors, as well as some unique, less pleasant ones. The brand is sold under license from Warner Brothers Consumer Products. The Harry Potter series also produced other candy products like chocolate frogs and jelly slugs.

According to the Harry Potter Lexicon,[27] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.

The current weird flavors of Bertie Bott's Every Flavour Beans include black pepper, booger, dirt, earthworm, earwax, grass, rotten egg, sausage, soap, and vomit.[17]

Cold Stone Creamery[edit]

Cold Stone Creamery Signature Creation Jelly Belly jelly beans are inspired by popular flavors of ice cream including: Mint Mint Chocolate Chocolate Chip, Our Strawberry Blonde, Apple Pie A La Mode, Chocolate Devolution, and Birthday Cake Remix which is a rookie flavor.


The Disney line includes such popular characters as Mickey Mouse, Donald Duck, Goofy, Minnie Mouse, Anna, Queen Elsa, Olaf, Lightning McQueen, and characters from Star Wars.

Soda Pop Shoppe[edit]

The six soda pop flavors are : 7UP, A&W Cream Soda, A&W Root Beer, Dr. Pepper, Grape Crush and Orange Crush.


Jelly Belly Candy Company makes Sunkist candy products under license from Sunkist Growers, Inc. The Sunkist Fruit Gems include five flavors: pink grapefruit, raspberry, orange, lemon and lime flavor (blueberry flavor was retired).[28][29] Sunkist Orange Slices are an orange flavored pectin candy. Sunkist Jelly Belly jelly beans citrus flavors include lemon, orange, pink grapefruit, lime, and tangerine.

Jelly Belly Gourmet Soda[edit]

Jelly Belly Gourmet Soda is a gourmet soda line that was introduced by WIT beverages in October 2009.[30] The soda is made with cane sugar and contains 120 calories per bottle. The line has ten flavors including: Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.[31]


Jelly Belly Tabasco jelly beans are produced under licence from the McIlhenny Company, the makers of Tabasco sauce. These beans are flavored using the hot sauce itself, and come in bags or in bottles shaped like that of Tabasco sauce.[32]

Orthodox Union Kosher Certified[edit]

All confections including chocolates, mellocremes, sour candies, Jelly Belly jelly beans, and other candies manufactured by Jelly Belly Candy Company are certified OU/OUD Kosher.[24] The company "...switched from another kosher certification to make...all its products OU Kosher."[33]


Entrance to the Jelly Belly factory and visitor's center

The company operates two manufacturing plants in Fairfield, California, and in North Chicago, Illinois. A third distribution facility in Pleasant Prairie, Wisconsin offers public tours.[34] In October 2008 the company commenced production of Jelly Belly jelly beans and other confections at its new factory in Rayong, Thailand, producing product for the international market.[35]

The Jelly Belly Factory in Fairfield, California and distribution center in Pleasant Prairie, Wisconsin offer daily tours. The Fairfield, California tour was named one of the best factory tours for kids by FamilyFun Magazine in 2014.[36] The self-guided free tour in Fairfield, California takes visitors along an elevated tour lane giving a bird's-eye view of the candy manufacturing process featuring informational videos and interactive exhibits. Jelly Belly Bean Art is featured on the tour, art made entirely of Jelly Belly jelly beans.[37] The free tour in Pleasant Prairie, Wisconsin features a train ride making stops at a variety of stations showing the company's candy making legacy.

Jelly Belly Candy Company Factory Tour and Visitor Center, Fairfield, CA Images[edit]


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  15. ^ "Jelly Belly jelly beans and Ronald Reagan". Ronald Reagan Presidential Library. January 2013. Retrieved October 17, 2014. 
  16. ^ McCreary, Donna D. (July 9, 2009). "President Ronald Reagan and Blue Jelly Beans". Great History. Retrieved October 28, 2014. 
  17. ^ a b c "Jelly Belly Flavor Guides". Jelly Belly. Retrieved March 21, 2015. 
  18. ^ "Rookie flavours". Jelly Belly (International). Retrieved November 4, 2014. 
  19. ^ "Jelly Belly Develops a World of Flavours". Jelly Belly.  [full citation needed]
  20. ^ "Belly Flops jelly beans". Jelly Belly. Retrieved November 11, 2014. 
  21. ^ Gajdosik, Amanda (April 24, 2013). "Jelly Belly celebrates National Jelly Bean Day with sparkle, shine". Candy Industry. Retrieved November 11, 2014. 
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  26. ^ "Jelly Belly JBz Chocolates: 10LB Case". Candy Warehouse. Retrieved June 22, 2011. 
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  28. ^ "Sunkist fruit gems". Retrieved April 4, 2015. 
  29. ^ Cybele (July 13, 2012). "Sunkist fruit gems". Candy Blog. Retrieved November 11, 2014. 
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  31. ^ "WIT Beverage Company begins shipment of Jelly Belly gourmet sodas". WIT Beverage Company. April 26, 2010. Retrieved November 11, 2014. 
  32. ^ "Explore our products". Jelly Belly. Retrieved November 11, 2014. 
  33. ^ "Jelly Belly Candy Gourmet Confectionery Now OU Kosher". Orthodox Union. June 25, 2007. Retrieved November 6, 2014. 
  34. ^ Holman, Donna. "Jelly Belly Center (WI)". Factory Tours USA. Retrieved November 11, 2014. 
  35. ^ Saunders, Jessica (July 27, 2008). "Jelly Belly prepares to open first overseas plant as demand sweetens". San Francisco Business Times. Retrieved 2015-04-15. 
  36. ^ Newman, Catherine (2014). "The Best Factory Tours for Kids". Parents. Retrieved 2015-05-21. 
  37. ^ "Tour a Jelly Bean Factory at Jelly Belly in Fairfield". 101 Things To Do. Retrieved November 11, 2014. 

External links[edit]