Jenny Campbell

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Jenny Campbell
Jennifer Bernice Sproson

(1961-10-05) 5 October 1961 (age 60)
Hyde, Cheshire, England
EducationManchester High School for Girls
OccupationBusinesswoman, television personality, entrepreneur
Years active1978–present
Known forDragons' Den (2017–2018)
TitleFounder and Chief Executive Officer, YourCash Europe Ltd

Jennifer Bernice Campbell (née Sproson; born 5 October 1961) is a British entrepreneur. She bought YourCash Europe Ltd from RBS in 2010. She was a "Dragon" on two series of the UK's Dragons' Den.[1][2]

In 2010, Campbell bought Hanco ATM systems from the Royal Bank of Scotland and subsequently renamed the business as YourCash.[3] YourCash is an independent automated teller machine (ATM) provider with operations in the UK, Netherlands,[4] Belgium[5] and Ireland. In 2016, Campbell sold the business. Before doing this she had previously worked 32 years with the Royal Bank of Scotland Group in various roles, including sales, operational, change, risk and management.[6]


Campbell left school at 16 to join NatWest as a cash-counter and cashpoint filler.[7] She attended night school to study for banking qualifications and on passing her exams, moved to a job in NatWest's head office in London. Following the RBS takeover of NatWest in 2000, Campbell was given a senior role in the operational integration of the two banks.[8]

Banking and YourCash[edit]

In 2006 Campbell was appointed Head of Operations at Hanco ATM Systems, a subsidiary of RBS which would eventually become YourCash.

Hanco had significantly expanded in a short period of time and was making an annual loss of £7 million.[9] Similar to the role she played in the integration of NatWest and RBS, Campbell was tasked with transforming the business on an operational and cultural level, and in turning it into a profitable business.

When the 2007 economic recession caused RBS to initiate the process of selling Hanco,[10] Campbell seized the opportunity to buy the company. The sale was put on hold until 2009, but in mid-2010 Campbell led the first management buyout of Hanco. Shortly after, she renamed the business YourCash.[11][7] In 2013, Campbell led a successful secondary buyout and the management team acquired 100% of the business through a refinancing agreement.[12] Campbell became YourCash's primary stakeholder.[8]

Under Campbell's guidance, YourCash continued to grow its ATM fleets in the UK and the Netherlands as well as expanding into Belgium and Ireland.[13]

In October 2016 YourCash was acquired by Euronet Worldwide Inc, a global leader in processing secure electronic financial and payment transactions.

Charity and speaking work[edit]

Campbell is involved in charities and projects that support entrepreneurs and disadvantaged young people. This includes The Prince's Trust where she is the Vice President of the Enterprise Fellowship programme alongside Co-VP Nick Wheeler of Charles Tyrwhitt Menswear and Chair Stelio Haji-Ioannou, the founder of EasyJet.

In 2015, Campbell was admitted as a Freeman of the Guild of Entrepreneurs, which aims to foster the development of founders and new business owners while also bringing the opportunities of entrepreneurship to young people.

Dragons' Den (2017-2019)[edit]

Campbell joined BBC's reality business programme Dragons' Den in 2017 as a dragon for Series 15 and Series 16. [14]

She invested in ParkingPerx,[15] Didsbury Gin,[16] hemp skincare producer Carun UK, truck advertising firm Driven Media and energy switching service Look After My Bills.[17] Campbell sold her equity in Look After My Bills and Carun in 2019.[18] It was announced that Campbell was leaving the show after only investing in five companies in 2019 to support her sons in their entrepreneurial businesses, and to focus on charity work.[2]


Campbell is a Director of her son Tom's construction business Russon Campbell Developments Limited, a Director of The Kennel Club UK, and a Director of the Woman of the Year Awards.

Personal life[edit]

Campbell was born in Hyde, Cheshire, on October 5, 1961. She attended Manchester High School for Girls.

Campbell is married and lives in rural Suffolk with her husband Andrew[19] and several Flat-coated Retrievers. She has two sons. Campbell's hobbies include championship dog breeding, showing and judging.[20] This began in her teens, establishing the Ronevorg Kennel name with several Cocker Spaniels when she was 16. She took a hiatus while bringing up her children and pursuing her banking career, but returned to showing Flat-coated Retrievers in 2004.

Awards and recognitions[edit]

Campbell is an entrepreneur and woman in business. Her first award came at the age of 23 when, having completed her banking qualifications, she was awarded a Chartered Institute of Bankers prize.

In 2011 and in 2013, Campbell was recognised as the Ernst & Young Regional Finalist Entrepreneur of the Year award and then winning the silver award for Turnaround Entrepreneur in the Great British Entrepreneur Awards 2013.[21]

Vitalise Business Woman of the Year[edit]

In 2014, Campbell was named the winner of the Businesswoman of the Year award from Vitalise, with key credit going to her for her introduction of the free-to-use ATM proposition and European expansion of the YourCash business.[22] The award recognizes the skills and talents of women in industry with the aim of inspiring others to reach their potential. Previous recipients of the award have included Karren Brady and Hilary Devey.


  1. ^ "Crystal Palace chairman Steve Parish and ex-banker Jenny Campbell join Dragons' Den – BBC Newsbeat". BBC Newsbeat. 19 April 2017. Archived from the original on 19 May 2017.
  2. ^ a b "Jenny Campbell to leave Dragons' Den". Radio Times. Retrieved 1 February 2019.
  3. ^ "How Jenny Campbell went from banking to start-ups". Telegraph Media Group Limited. The Telegraph. 3 December 2012. Archived from the original on 3 May 2016. Retrieved 21 July 2016.
  4. ^ "YourCash 800th ATM installed in Netherlands". Retrieved 23 May 2016.[permanent dead link]
  5. ^ "YourCash introduces new ATM services in Belgian supermarkets". Networld Media Group, LLC. ATM Marketplace. 20 September 2011. Archived from the original on 16 June 2016. Retrieved 23 May 2016.
  6. ^ "YourCash CEO wins Businesswoman of the Year". Davco Media. MK Commerce. 12 October 2014.
  7. ^ a b "Jenny B Campbell". Jenny B Campbell 2015. Archived from the original on 15 July 2016. Retrieved 25 July 2016.
  8. ^ a b "Jenny Campbell: A phoenix rises from RBS's ashes". MoneyWeek. Money Week. 5 February 2016.
  9. ^ Nair, Praseeda (21 June 2016). "Be the best you can be: YourCash Europe". Vitesse Media. Growth Business. Archived from the original on 16 August 2016. Retrieved 25 July 2016.
  10. ^ St Cartmail, Chris (20 April 2010). "RBS to dispose of its cash machine business". Business Data International Ltd. Business Sale Report. Archived from the original on 15 August 2016. Retrieved 25 July 2016.
  11. ^ "RBS withdraws from cash machines". Times Newspapers Ltd. The Sunday Times. 17 April 2010. Archived from the original on 5 June 2016. Retrieved 21 July 2016.
  12. ^ "Management team buy out YourCash". Finextra Research. Finextra. 14 February 2013. Archived from the original on 4 August 2016. Retrieved 21 July 2016.
  13. ^ "VocaLink to manage the YourCash European ATM network". YourCash Ltd. YourCash Blog. 26 January 2016. Archived from the original on 15 August 2016. Retrieved 21 July 2016.
  14. ^ Benson, Rhianna (24 February 2022). "BBC Dragons' Den: The Dragons you forgot about and where they are now". WalesOnline. Retrieved 3 October 2022.
  15. ^ "What happened to Jenny Campbell's Parking App". Retrieved 21 October 2020.
  16. ^ "Didsbury Gin Wins Dragon's Den". Retrieved 21 October 2020.
  17. ^ "Energy switch firm wins record Dragon deal". 20 August 2018. Retrieved 15 May 2019 – via
  18. ^ "Business & Investments". Retrieved 21 October 2020.
  19. ^ Ferguson, Donna. "Jenny Campbell: Queen of cash now dispenses her own". ISSN 0140-0460. Retrieved 16 December 2020.
  20. ^ Campbell, Jenny. "Ronevorg". County Computer Consultants Ltd. Archived from the original on 15 August 2016. Retrieved 25 July 2016.
  21. ^ "2013 Winners". Great British Entrepreneur Awards. Great British Entrepreneur Awards. Archived from the original on 30 June 2016. Retrieved 21 July 2016.
  22. ^ "Winner of Businesswoman of the Year 2014 announced". East Midlands Business News. East Midlands Business News. 10 October 2014. Archived from the original on 15 August 2016. Retrieved 25 July 2016.

External links[edit]