Jeremy Fall

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Jeremy Fall
Born (1990-08-03) August 3, 1990 (age 26)
Los Angeles, California
Nationality United States, French American
Occupation Nightclub proprietor, entrepreneur, fashion designer, event producer, blogger, digital media and social media executive, editor-in-chief
Known for Founder of Golden Box, Genesis, FALL, Cliché Magazine, Caught

Jeremy Fall (born August 3, 1990, in Los Angeles, California [1]) is an entrepreneur and owner of Hollywood nightlife establishments Golden Box, Genesis, and Nighthawk: Breakfast Bar, said by LA Magazine to be "changing the nightclub scene".[2] He is also designer and founder of fashion line FALL[3][4][5][6] Deemed by Lucas Logan of Stylish Kids in Riot to be "The King of Digital Media",[7] he is the founder and former editor in chief of Cliché Magazine.[8]

Early life[edit]

Fall, a French American, spoke French as his first language.[9] At age 16, Fall began producing all-ages events, eventually leading up to his formation of Los Angeles artist management and event production company Mad City Entertainment. On the side, he also arranged events such as fashion shows, corporate events, and birthday parties.[9] At age 18, while attending college, he founded Cliché Magazine. [10] [11] He states that he had no prior magazine or media experience, and that his extensive use of MySpace and Facebook for event planning helped serve as inspiration for launching a digital magazine.[12]


In the summer of 2014, after eight years in the Los Angeles nightlife scene, including having worked at Avalon,[13] Fall launched a bar called Genesis in a Hollywood attic. Initially consisting of "mini club" events, the bar later became a standard nightspot with regular hours on August 14 after positive response. Fall cites his passion for hospitality and growing up with a mother in the restaurant industry as motivations for choosing his career path. At the age of 16, he started his first event series, which he held during summers. [14][15][16] Amanda Blum of CBS Los Angeles states, "Fall has truly taken nightlife to a new level and created an unpretentious art out of it."[17] Refinery29 has described him as "the driving force behind L.A.'s nightife scene".[18]

On November 21, 2014, Fall also launched a second bar called Golden Box, in the same location as the former Writers Room [19]), also in Los Angeles.[20][21][22] Deemed "Hollywood's Next Hot Nightspot" by BlackBook, this bar takes inspiration from 1980s Manhattan and is designed to represent the actual nightlife of the decade.[23][24] As with Genesis, there is no cover charge or mixology.[25][26] In December 2014, he renovated and reopened the Skid Row, Los Angeles dive bar King Eddy Saloon.[27] The establishment, which predates Prohibition,[28] was once frequented by writer Charles Bukowski.[29]

In January 2016, Fall is set to open late-night breakfast and cocktail establishment Nighthawk.[30][31][32]


After selling Cliché Magazine in September 2011, Fall began working as a fashion designer, creating the line FALL. In an Interview Magazine feature, Fall states, "I want to create this cross-creativity platform and harbor a collective of creatives,"..."We'll design clothes together. We'll design art installations together. We'll plan events together." In conjunction with this brand, he has collaborated with Phoenix, Arizona-based mixed-media visual artist Jonni Cheatwood, who has done hand painting on FALL clothing pieces as well as collaborating on artwork for the FALL lookbook in an effort to "bridge the gap between fine art and fashion".[4][5][6] The pair have also collaborated on a series of Woodstock-inspired posters promoting the 2014 Coachella festival, which were featured by Lindsay Lohan on her official website.[33][34]


Since 2011, Fall has been in the process of developing a digital application known as Caught, said to "give people the ability to visually discover anything happening around the world from their phone or computer, ranging from small intimate parties, to large scale events and award shows. Users will be able to experience all these moments in real-time and re-experience them as memories later on."[8]

Print is Dead campaign[edit]

A strong supporter of media's transition from traditional to digital formats, he founded the Print is Dead campaign. [9] Fall states, "I truly believe that there isn’t a future for printed magazines. I’m not addressing books because they have more “life” and can be passed onto further generations. Magazine issues have a short life span and basically lose relevancy the second you’re done flipping the last page."[10] He further elaborates that "I think that print is dead solely because of how much the web and technology have taken over how we consume information...The overhead to run an online publication is close to nothing in comparison to one that is printed. On top of that, publishing online is instant and can travel across the world within a split second and it doesn't destroy thousands of trees. I'm not saying that there aren't any downfalls of the Internet being such an open forum because people abuse the fact that everyone has a voice nowadays; however the way media is consumed and the way technology has shaped itself over the past five years proves my point that it is taking over."[12]

Jeremy Fall for his Print is Dead campaign
Jeremy Fall for his Print is Dead campaign


On February 1, 2010, Fall began a campaign on the microblogging social network Twitter, titled 100 Days of Twitter,[35] as an "experiment to exercise the full potential of the internet" and demonstrate the power of digital media, in light of disparaging statements made by static press.[36] For 100 days, Fall is releasing exclusive web content to his Twitter followers, in support of the "digital revolution".[35] His Twitter postings have also gained other recognition - ranking in Fashion Indie's top ten list of industry tweets in regards to the Kanye West VMA controversy. Including a screen capture of West's apology, Fall declared, "interrupting an award show a second time is sinking to a new low, however I think Kanye should concentrate more on speaking his apology in full english sentences".[37]


  1. ^ "Jeremy Fall". Facebook. Retrieved 2011-10-08. 
  2. ^ changing-the-nightclub-scene/
  3. ^
  4. ^ a b
  5. ^ a b
  6. ^ a b
  7. ^ "Jeremy Fall: The King of Digital Media". Archived from the original on December 2, 2010. Retrieved 2011-10-08. 
  8. ^ a b
  9. ^ a b c magazine/
  10. ^ a b "Catching Up with the Editor-In-Chief of Cliché Magazine | Fidoo Stream". Retrieved 2011-10-14. 
  11. ^ "WeTheUrban". WeTheUrban. Retrieved 2011-10-08. 
  12. ^ a b Keltie Colleen (2011-08-23). "Founder of Cliche Magazine Jeremy Fall on Christina Perri and Why 'Print is Dead' on Keltie Colleen's Blog - Buzznet". Retrieved 2011-10-08. 
  13. ^
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  15. ^ lines-jeremy-falls-nightlife-op-ed-golden-box-genesis-hollywood
  16. ^ box-hollywood-nightlife-hospitality-profile-interview
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  18. ^ 16
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  21. ^ 8/15/a_new_bar_in_hollywood_feels_like_y.php#photo-1
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  24. ^ la/
  25. ^ about/
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  35. ^ a b "@jeremyfall". Retrieved 2011-10-08. 
  36. ^ "Fashion 2011 | (100) Days Of Twitter, FollowJeremyFall.Com". 2010-02-01. Retrieved 2011-10-08. 
  37. ^ "Fashion 2011 | THE TEN: Tweets From Industry Peeps Over Kanye Controversy". 2009-09-14. Retrieved 2011-10-08. 

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