Jeremy Heimans

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Jeremy Heimans Purpose Co-founder CEO.jpg

Jeremy Heimans is co-founder and CEO of Purpose and the co-author of New Power: How Power Works in Our Hyperconnected World - and How to Make It Work for You. He has a TED talk on the topic named What new power looks like.[1]

Heimans is an entrepreneur and political activist, who co-founded the Australian political movement GetUp![2] and global online political community A 2018 profile in The Monthly noted that Heimans "might be the most influential and connected Australian in the world".[3][2]


Heimans attended Sydney Boys High School. He studied at the University of Sydney, where he was awarded the University Medal in Government,[4] and the Harvard University John F. Kennedy School of Government.[5]

Heimans, as a child activist in his native Australia, he ran media campaigns and lobbied leaders on issues like children's rights and nuclear non-proliferation.[6][7] In 2004, Heimans dropped out of Oxford[citation needed] to co-found a campaign group in the U.S. presidential elections that used crowd-funding to help a group of women whose loved ones were in Iraq hire a private jet to follow Vice-President Dick Cheney on his campaign stops, in what became known as the "Chasing Cheney" tour.[8]


Heimans began his career with the strategy consultants McKinsey & Company.[5]

In 2005, Heimans co-founded GetUp, an Australian political organization.[9] In 2007, Heimans was a co-founder of, a global civic organization that operates in 15 languages and claims over forty million members in 194 countries. In 2003 he was a research associate at the University of Oxford Global Economics Governance Programme, researching multi-actor global funds.[5]

In 2009, Heimans co-founded Purpose, a social impact agency.[10] Purpose uses public mobilization and storytelling to help organizations, activists, businesses, and philanthropies create participatory campaigns, and to create campaigning labs and new initiatives that can shift policies and change public narratives. Purpose is a certified B Corp and Public Benefit Corporation, headquartered in New York with offices in the UK, India, Brazil, Australia, and Kenya. Since its launch, Purpose has launched several new organizations including All Out, a 2 million-strong LGBT rights group,[11] and advised institutions like the ACLU, Google, and The Bill and Melinda Gates Foundation.[12][13]

Heimans' TED Talk, What new power looks like, has been viewed over 1.4 million times.[1]

Jeremy co-wrote the national bestseller New Power: How Power Works in Our Hyperconnected World - and How to Make It Work for You with Henry Timms, published by Penguin Random House in 2018. New Power has been praised by writers and public figures, including Richard Branson, David Brooks, Malcolm Gladwell, Daniel Pink, Susan Cain, Jane Goodall, Alicia Garza, Russell Brand, Reid Hoffman, Ai-jen Poo, Adam Grant, Craig Newmark, Paul Polman, Howard Dean, Anne-Marie Slaughter, and more.[14] David Brooks wrote a feature about New Power in the New York Times, where he described the book as "the best window I've seen into this new world".[15] The Guardian has described New Power as "a manual on how to navigate the 21st century".[16] Stanford Social Innovation Review described New Power as the "road map to a new world".[17] It was also shortlisted for the Financial Times and McKinsey Business Book of the Year Award.

Heimans lives in New York.[6]

Awards and honors[edit]

In 2011, Heimans received the Ford Foundation's 75th Anniversary Visionary Award for his work building "powerful, tech-savvy movements that can transform culture and influence policy".[18] In 2012, Fast Company ranked him 11th on their annual list of the 100 Most Creative People in Business.[2] His work has been profiled in publications like Harvard Business Review,[19] The Economist[20] and The New York Times.[21]

Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos,[22] TED,[23] the United Nations,[24] The Guardian Activate,[25] and the Business Innovation Factory.[26]


  1. ^ a b Heimans, Jeremy, What new power looks like, retrieved 13 July 2018
  2. ^ a b c Arndt, Rachel (2012). "Most Creative People 2012: Jeremy Heimans". Fast Company. Retrieved 9 March 2015.
  3. ^ "Jeremy Heimans: the up-start | Malcolm Knox". The Monthly. 1 April 2018. Retrieved 13 July 2018.
  4. ^ Wheeler, Caitlin (10 October 2015). "The class of 1995: HSC high achievers 20 years on". The Sydney Morning Herald.
  5. ^ a b c T. Addison, G. Mavrotas, ed. (2008). Development Finance in the Global Economy: The Road Ahead. Springer. p. xiv, 151. ISBN 9780230594074. Retrieved 1 October 2016.
  6. ^ a b Adcock, Bronwyn (6 May 2013). "The artist and the digital activist". Australia Unlimited. Retrieved 8 April 2015.
  7. ^ Tarrant, Deborah (March 2014). "Agent for Change". University of Sydney. Archived from the original on 9 March 2016. Retrieved 9 May 2015.
  8. ^ "Capital and Labor want some respect". 1 August 2005. Retrieved 8 April 2015. Heimans, 27
  9. ^ "GetUp! - About GetUp!". GetUp! Action for Australia. Retrieved 8 April 2015.
  10. ^ "About - Purpose". Purpose. Retrieved 13 July 2018.
  11. ^ "About – All Out". All Out. Archived from the original on 21 March 2015. Retrieved 8 April 2015.
  12. ^ "Jeremy Heimans: Unlocking People Power: Human Rights and Movement-Building in the 21st Century – Duke University School of Law". 25 March 2014. Retrieved 8 April 2015.
  13. ^ "Purpose". Retrieved 8 April 2015.
  14. ^ "Endorsements | New Power". New Power. Retrieved 13 July 2018.
  15. ^ "Opinion | The New Power Structure". Retrieved 13 July 2018.
  16. ^ Aitkenhead, Decca (20 April 2018). "New Power author Jeremy Heimans: 'Like it or not, the old world isn't coming back'". the Guardian. Retrieved 13 July 2018.
  17. ^ "Road Map to a New World (SSIR)". Retrieved 13 July 2018.
  18. ^ Darren Walker. "Visionaries Awards". The Ford Foundation. Retrieved 8 April 2015.
  19. ^ "Understanding "New Power"". Harvard Business Review. December 2014. Retrieved 8 April 2015.
  20. ^ "The business of campaigning: Profit with Purpose". The Economist. 26 January 2013. Retrieved 8 April 2015.
  21. ^ "Support and a Smile for Same Sex Marriage". The New York Times. 9 December 2013. Retrieved 8 April 2015.
  22. ^ "What new power is... and three things it is not – Agenda – The World Economic Forum". Agenda – The World Economic Forum. 20 November 2014. Retrieved 8 April 2015.
  23. ^ Heimans, Jeremy (June 2014). "Jeremy Heimans: What new power looks like". TEDSalon Berlin 2014.
  24. ^ "United Nations Foundation -What will people power change next?". United Nations Foundation. 18 January 2013. Retrieved 8 April 2015.
  25. ^ "Activate London 2011: Speaker Interview Jeremy Heimans". 10 June 2011. Retrieved 8 April 2015.
  26. ^ "Jeremy Heimans". Retrieved 8 April 2015.

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