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Jeremy Schoemaker

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Schoemaker speaking about Facebook advertising at Affiliate Summit East 2009

Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.[1][2] He is a frequent speaker at search engine marketing and affiliate conferences.[3] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.[4]

Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.[5]

Education and career[edit]

While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites.[3] At its peak, NextPimp.com saw an average of 150,000 unique views per day.[6] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.[7] In 2010, Schoemaker won Fast Company's Influence Project, getting more than 500,000 clicks by tapping into his online followers.[8]

In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds,[9] an eBay affiliate service that allows users to display live eBay auctions on their websites.[1] The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference.[10] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.[11]

In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.[12] GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.[13]

Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com.[2][14]


On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.[15] Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation.[16] Farrel withdrew his counter-suit in July and the case was settled in August 2009.[17]


Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.[18] He began hosting these auctions in 2009, and has since raised over $80,000.[19]

Personal life[edit]

Schoemaker lives in Lincoln, Nebraska.[20]


  1. ^ a b ShoeMoney Blog, About
  2. ^ a b Soderlin, Barbara (January 16, 2013). "'Shoemoney' has made a bundle, sure, but now he's building 'a real company'". Omaha World Herald. Archived from the original on February 16, 2013. Retrieved 1 January 2013.
  3. ^ a b Personal Branding, Interview Jeremy Schoemaker
  4. ^ "The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco". January 2007. Archived from the original on 2007-11-14. Retrieved 2007-11-15. the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ...
  5. ^ slate.com, Blogging for Dollars, How do bloggers make money?
  6. ^ Entrepreneurs-Journey.com (Archived), Podcast: How did Jeremy "Shoemoney" Schoemaker Get To Where He Is Today?
  7. ^ Baker, Loren (January 5, 2007). "Shoemoney : Best Affiliate Marketing Blog of 2006". Search Engine Journal. Retrieved 2007-11-15.
  8. ^ Borden, Mark (November 1, 2010). "Measuring Influence One Click at a Time". Fast Company. Retrieved 2012-11-27.
  9. ^ AuctionAds, eBay affiliate listings on auctions
  10. ^ MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for "Most Innovative Application-Buyer
  11. ^ Gonzalez, Nick (July 27, 2007). "MediaWhiz Buys Another Ad Startup, AuctionAds". TechCrunch.com. Retrieved 1 November 2007.
  12. ^ ""ShoeMoney" switches focus, sets sights on building software startup". Silicon Prairie News. 4 February 2013. Retrieved 23 November 2015.
  13. ^ Pendell, Ryan (20 November 2015). "ShoeMoney's PAR Program acquired by GoSocial for $12 million". Silicon Prairie News. Retrieved 23 November 2015.
  14. ^ Schoemaker, Jeremy R.; Sprouse, Katie (2012). Nothing's Changed but My Change: The ShoeMoney Story. ISBN 978-1480189249.
  15. ^ Media Group Files Suit to Protect ShoeMoney Trademark
  16. ^ Kincaid, Jason (8 June 2009). "Google Employee Countersues ShoeMoney for Defamation". TechCrunch.com. Retrieved 1 November 2012.
  17. ^ Kincaid, Jason (8 August 2009). "ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations". TechCrunch.com. Retrieved 1 November 2012.
  18. ^ AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity
  19. ^ Jenise Uehara Henrikson (January 15, 2013). "Shoemoney Hits the $80,000 Mark for Charity". Search Engine Journal. Retrieved 1 February 2013.
  20. ^ Performance Marketing Insider, Jeremy Schoemaker Information