Jerry Baldwin

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Gerald "Jerry" Baldwin is an American businessman who, along with Gordon Bowker and Zev Siegl, founded Starbucks, in Seattle, in 1971. He is a Sonoma Valley vintner, and co-founder of J. Baldwin Wines.

Career[edit]

Jerry Baldwin learned the coffee trade from Alfred Peet, whose store Peet's Coffee & Tea, was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation. Baldwin has recalled Peet as being a "very generous" mentor.[1]

In 1984, when Peet's was offered for sale, Baldwin led a group of investors, including Bowker,[2] to purchase the company. In 1987, he sold his interests in Starbucks. Baldwin was chairman of Peet's until 2001, when Peet's went public, and he became a director of the company.[3][4][5]

Baldwin served as director and founding chairman of the Technical Standards Committee of the Specialty Coffee Association of America; president of Association Scientifique International du Cafe (ASIC); and chairman of the Coffee Quality Institute. He was honored with a Lifetime Achievement Award by Specialty Coffee Association of America. He is a director of TechnoServe, an NGO working in Latin America and Africa.[6]

In 2000, he and his wife, photographer Jane Baldwin, established J. Baldwin Wines, a zinfandel and petite sirah grower and producer located in Sonoma Valley, California.[7]

Jerry Baldwin's net worth was estimated to be $2.4 million in 2018.[8]

References[edit]

  1. ^ Uncommon Grounds: The History of Coffee and How It Transformed Our World; Mark Pendergrast; Basic Books; 2019; p. 372.
  2. ^ Bussing-Burks, Marie (2009). Starbucks. ABC-CLIO. p. 11. Retrieved 9 November 2019.
  3. ^ "Starbucks Case Study". www.mhhe.com. Retrieved 2017-09-29.
  4. ^ "Our People". www.peets.com. Retrieved 2017-09-29.
  5. ^ Rourke, Mary. "Alfred Peet, 87; founder of California-based chain of coffee stores". Los Angeles Times. Los Angeles Times. Retrieved 16 May 2016.
  6. ^ "Individuals Who Shaped the Specialty Coffee Industry". The Gourmet Retailer. The Gourmet Retailer. Retrieved 16 May 2016.
  7. ^ "J. Baldwin Wines". jbaldwinwines.com. Retrieved 11 November 2019.
  8. ^ Jerry Baldwin Net Worth