Jerry Frei

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Jerry Frei
Jerry Frei.png
c. 1967
Sport(s) Football
Biographical details
Born (1924-06-03)June 3, 1924
Oregon, Wisconsin
Died February 16, 2001(2001-02-16) (aged 76)
Denver, Colorado
Playing career
1946, 1947
Position(s) Guard
Coaching career (HC unless noted)
1948–1949 Portland (OR) Grant HS
1950–1951 Portland (OR) Lincoln HS
1952–1954 Willamette (line)
1955–1966 Oregon (assistant)
1967–1971 Oregon
1972–1975 Denver Broncos (assistant)
1976–1977 Tampa Bay Buccaneers (assistant)
1978–1980 Chicago Bears (assistant)
1981–1982 Denver Broncos (assistant)
Administrative career (AD unless noted)
1983–2001 Denver Broncos (scout)
Head coaching record
Overall 22–29–2 (college)
Jerry Frei
Allegiance  United States
Service/branch US Army Air Corps Hap Arnold Wings.svg U.S. Army Air Forces
Years of service 1943–1945
Rank US-O2 insignia.svg  Lieutenant
Unit 6th Photographic Group
Battles/wars World War II: Pacific theater
Awards Air Medal ribbon.svg Air Medal (3)

Gerald L. "Jerry" Frei (June 3, 1924 – February 16, 2001) was an American football player and coach. He was the head coach at the University of Oregon[1] for five seasons, 1967 through 1971, compiling a record of 22–29–2. At Oregon, Frei coached Dan Fouts and Ahmad Rashād. He later worked in the National Football League (NFL) as an assistant coach and scout, mostly with the Denver Broncos.[2][3]

Early years[edit]

Fittingly, Frei was born in the small Wisconsin town of Oregon, south of Madison. He spent his early years in the village of Brooklyn, then moved with his family to Stoughton, southeast of Madison. Frei graduated from Stoughton High School in 1941, shortly before his 17th birthday, and was a classmate of Marian Benson, whom he married in 1945. He was inducted into the Stoughton Hall of Fame after his death.

Wisconsin Badgers[edit]

Frei played college football at the University of Wisconsin in Madison, and was a guard for the Badgers as a sophomore in 1942. The team starred two-time All American end Dave Schreiner and halfback Elroy "Crazylegs" Hirsch, finished with an 8–1–1 record, ranked third in the final AP Poll, and was named the national champion by the Helms Athletic Foundation. The Badgers beat the AP national champion, Ohio State 17-7, but lost to unheralded Iowa 6-0 and tied Notre Dame 7-7 in the season opener. That glorious Badger season was played in a final-fling atmosphere on campus with many students, including football players, already enlisted in the service and awaiting their callups to active duty during World War II. Only one player from that Badgers team still was on the Wisconsin roster in 1943. Frei was only age 18, but like most of his teammates, he went on active duty in early 1943.

World War II[edit]

Frei served as a pilot in the U.S. Army Air Forces, after training flying 67 reconnaissance missions in the Pacific theater for the 26th Photographic Reconnaissance Squadron (26th PRS) of the Fifth Air Force's 6th Photographic Group. In the unarmed version of the P-38, he made solo or tandem flights over Japanese targets to take photographs in advance of bombing missions. He was awarded the Air Medal with two Oak Leaf clusters, meaning he in essence earned the medal three times.[4]

Later, Frei's son, Terry, told the story of that team in his book, Third Down and a War to Go. Two starters (Schreiner and tackle Bob Baumann) were killed in action on Okinawa and the Badgers compiled a stunning collection of military honors in various service branches and around the world.

Return to Wisconsin[edit]

After the war, Frei returned to Wisconsin, where he played football for the Badgers in 1946 and 1947,[5] and graduated in 1948.[6]

Coaching career[edit]

Early coaching positions[edit]

Journeying to Oregon at the recommendation of a fellow pilot, Don Garbarino, Frei quickly became a popular high school football coach at Grant High School in Portland.[7] He was an assistant to Ted Ogdahl, who himself earned a Silver Star for wartime service in the Pacific fighting, as the Generals—with future Oregon Duck and NFL quarterback George Shaw starring—won the Oregon state championship in 1949. Frei became head coach at Lincoln High School in 1950, then line coach at Willamette University in Salem in 1952.


Frei joined the popular, respected, and successful Len Casanova's football staff at the University of Oregon in Eugene as freshman coach in 1955 and became offensive line coach the next year.[8] When Casanova became athletic director, Frei was named UO's 25th head coach in January 1967,[9][10] the first year at the new Autzen Stadium, north of campus.[11] The previous venue, Hayward Field, was a track and field shrine, but woefully inadequate and a recruiting handicap for football in Casanova's final seasons. Recovering from a 2-8 start in 1967, Frei's teams had a 22–29–2 record for his five seasons as head coach. His 1970 team defeated both UCLA[12] and USC,[13] plus then-unbeaten and highly-ranked Air Force late in the season,[14] and finished in a tie for second in the Pacific-8 Conference[15] in an era when only the league champion (Stanford in 1970) went to a bowl game (through 1974), the Rose Bowl. Frei was named UPI's national coach of the week twice that season, following the wins over USC and Air Force.[16][17]

Terry Frei suggests in his book that his father was criticized for not maintaining "discipline" on the Oregon team when some of his players protested the Vietnam war and wore their hair long on what was then a turbulent campus. Frei himself was known to be conservative, but his philosophy was that especially because he had flown in combat when younger than many of his players and had been forced to grow up fast; he wasn't going to try to control his young players' lives, dictate their hairstyles, or attempt to censor their political views away from the field. He steadfastly refused to call his players "kids," and some made fun of or never understood his unvarying references to them as "young men."[18] His positive impact on his players during turbulent times was long-lasting.[19]

Incredibly, in a pattern that would continue for most of his NFL coaching and administrative career, his official Oregon coaching biography published in media guides and programs made no mention of his military service during World War II and made no attempt to explain the four-year gap between his sophomore and junior seasons as a Wisconsin player. He never brought it up and most of his players were astounded to hear about it later—much later.

Frei was on the staff at Oregon for 17 seasons, twelve as an assistant and five as head coach.


Frei resigned as head coach on January 19, 1972.[20][21] That was two months after the end of the 1971 season, which included road losses to national champion Nebraska and national power Texas in "paycheck" games deemed necessary for the then-strapped Oregon athletic department. The final game was a 30–29 home loss to Oregon State in the Civil War, with halfback Rashad (then known as Bobby Moore) unable to play because a bruised thigh. It was Oregon State's eighth consecutive win in the series.[22]

Frei, popular in Eugene, had seemed destined to remain as coach, but his resignation followed a dispute with second-year athletic director Norv Ritchey, who recommended that Frei fire assistant coaches to deflect criticism and mollify some disgruntled boosters, primarily in Portland.[23] The ridiculousness of that request would become clear later. His final Oregon staff included future NFL head coaches John Robinson, George Seifert, and Gunther Cunningham, future NFL defensive coordinator John Marshall, and Bruce Snyder, a future head coach at Utah State, California, and Arizona State. Radical student body president Iain Moore issued a statement to the Oregon media, declaring: "In an un-ideal situation, Jerry Frei ran as ideal a program as possible with the broad interests of the participants pre-eminent in his mind and actions. The Oregon program will be all the poorer for his departure and his reputation has been besmirched in the process."[24]

National Football League[edit]

Frei was an assistant coach with the Broncos (19721975), expansion Tampa Bay Buccaneers (19761977),[6] and Chicago Bears (19781980), returning to the Broncos in 1981. He was a Broncos offensive line coach under John Ralston and Dan Reeves before going into scouting and administration, and he wound down his full-time career as the team's director of college scouting. After his retirement, Frei served as a consultant until his death at age 76 in 2001.[2]


Frei's eldest son, David, has hosted the Westminster Kennel Club Dog Show since 1990. He once served as the public relations director for ABC Sports, the Denver Broncos, and the San Francisco 49ers. He has been the WKC's director of communications since 2003. He is an advocate of service dogs, serving in organizations and writing books on the subject.[25][26]

His second son, Terry, is a sports writer for The Denver Post and his books include: 1, "March 1939: Before the Madness"; 2, "Olympic Affair: A Novel of Hitler's Siren and America's Hero"; 3, Playing Piano in a Brothel; 4, Horns, Hogs, and Nixon Coming; 5, Third Down and a War to Go; 6, '77: Denver, the Broncos and a Coming of Age, and 7, The Witch's Season, a novel clearly based on Frei's Oregon teams and the men and women on the campus in those times.[27]

Frei's daughter, Judy Kaplan, is a former schoolteacher who now is a community volunteer in the Denver area. Another daughter, Susan Frei Earley, is a former principal with the Colorado Ballet who also danced with the Tampa Ballet and Tennessee Dance Theatre. She is the ballet mistress with the Tulsa Ballet.[28] A third daughter, Nancy McCormick, is a senior legal assistant with the Chicago law firm of Barlit, Beck, Herman, Palenchar and Scott.

Frei's widow, Marian, died at age 87 in Lakewood, Colorado, in March 2011. They are buried at Fort Logan National Cemetery in Denver.

Head coaching record[edit]


Year Team Overall Conference Standing Bowl/playoffs
Oregon Webfoots (AAWU / Pacific-8 Conference) (1967–1971)
1967 Oregon 2–8 1–5 T–7th
1968 Oregon 4–6 2–4 T–5th
1969 Oregon 5–5–1 2–3 5th
1970 Oregon 6–4–1 4–3 T–2nd
1971 Oregon 5–6 2–4 6th
Oregon: 22–29–2 11–19
Total: 22–29–2


  1. ^ McCann, Michael C. (1995). Oregon Ducks Football: 100 Years of Glory. Eugene, OR: McCann Communications Corp. ISBN 0-9648244-7-7.
  2. ^ a b Metteer, Chris (February 17, 2001). "Jerry Frei, former Oregon football coach, dies". Eugene Register-Guard. Oregon. p. 1D. 
  3. ^ Bellamy, Ron (February 20, 2001). "Lessons from Freii resonate". Eugene Register-Guard. Oregon. p. 1E. 
  4. ^ Frei, Terry. "Grateful For the Guard," The Denver Post, 13 November 2000
  5. ^ Larson, Lloyd (November 7, 1947). "The case of Jerry Frei tells all". Milwaukee Sentinel. p. 4, part 2. 
  6. ^ a b "Bay Bucs hire Denver assistant Frei". Sarasota Herald-Tribune. Florida. UPI. January 23, 1976. p. 4F. 
  7. ^ Bellamy, Ron. "This Picture's Worth Goes Beyond Words", The Register-Guard, 22 October 2004
  8. ^ "Hammer to coach freshmen". Eugene Register-Guard. Oregon. September 16, 1956. p. 2B. 
  9. ^ Uhrhammer, Jerry (January 23, 1967). "Frei named head football coach at UO". Eugene Register-Guard. Oregon. p. 1A. 
  10. ^ Harvey, Paul, III (January 23, 1967). "Frei takes Webfoots' head football position". Eugene Register-Guard. Oregon. p. 3B. 
  11. ^ Bishoff, Don (September 24, 1967). "First game in new stadium proved 'hot one' for fans". Eugene Register-Guard. Oregon. p. 1A. 
  12. ^ Cawood, Neil (October 11, 1970). "Webfoot comeback effort stuns Bruins, 41-40". Eugene Register-Guard. Oregon. p. 1B. 
  13. ^ Cawood, Neil (October 25, 1970). "Ducks stun USC, keep hopes alive". Eugene Register-Guard. Oregon. p. 1B. 
  14. ^ Cawood, Neil (November 8, 1970). "Ducks shoot down Falcons, 46-35". Eugene Register-Guard. Oregon. p. 1B. 
  15. ^ "Pac-8 standings". Eugene Register Guard. November 23, 1970. p. 5C. 
  16. ^ "Year makes big difference for Oregon coach Jerry Frei". Spokane Daily Chronicle. Washington. UPI. October 28, 1970. p. 35. 
  17. ^ "Frei again gains UPI coach honor". Eugene Register-Guard. Oregon. November 11, 1970. p. 1C. 
  18. ^ Frei, Terry. Third Down and a War to Go, 2004
  19. ^ "Friends share thoughts on Frei". Eugene Register-Guard. Oregon. March 16, 2001. p. 5D. 
  20. ^ Newnham, Blaine (January 20, 1972). "Frei quits, blames rumors". Eugene Register-Guard. Oregon. p. 1A. 
  21. ^ "Jerry Frei quits job at Oregon". Spokesman-Review. Spokane, Washington. Associated Press. January 21, 1972. p. 22. 
  22. ^ Cawood, Neil (November 21, 1971). "Beavers pull it off again, 30-29". Eugene Register-Guard. Oregon. p. 1B. 
  23. ^ George Seifert article
  24. ^ "Third Down and a War to Go."
  25. ^ Malone, Michael. Westminster Kennel Club Dog Show Host David Frei on Ruff Crowd: TV Has Gone to the Dogs With Westminster on USA, CNBC, National Dog Show on NBC, Animal Planet's Puppy Bowl, Broadcasting and Cable, 8 February 2008
  26. ^ USA Network Westminster Kennel Club Dog Show
  27. ^ Terry Frei website
  28. ^ List of faculty at the Tulsa Ballet's Center for Dance Education

External links[edit]