Jessica Beinecke

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Jessica Beinecke [Chinese: 白洁 (Bai Jie)] (born about 1987) is an American educator, entertainer, videographer and online personality in China. She is the founder of production company JM Beinecke, Inc. Her program "Jessica白洁" has achieved widespread popularity in China and Taiwan. Her personality and program have been covered in both American and Chinese media. She is a graduate of the E. W. Scripps School of Journalism of Ohio University and received a graduate degree at Middlebury College in Vermont.

Jessica Beinecke is "one of the best-known women in China… China’s newest English-language star. Her teaching is very interactive and communicative.”[1]

Jessica Beinecke was named on Foreign Policy's "Pacific Power Index" as one of the 50 people shaping the future of the US-China relationship "For taking American culture and language viral on the Chinese web. Jessica Beinecke has harnessed the power of social media to teach English — and Chinese — to countless eager language learners."[2]

The Washington Post reports that in 2011 her video explaining sleep gunk that can be in your eyes when you wake up in the morning went viral.


  1. ^ "'OMG! Meiyu' Introduces China to American Slang, Idioms and Jay-Z". PBS NewsHour. Retrieved 2016-04-19. 
  2. ^ "Jessica Beinecke". Retrieved 2016-04-19. 

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