Jessica Ettinger

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Jessica Ettinger (born in 1964) [1]is an American communication launch expert, content creator, and broadcast and digital journalist.

Most recently a news anchor with CBS, Ettinger joined Sirius XM to launch TODAY Show radio [2] in 2014 in partnership with NBC News. She serves as the product's host and producer,[3] based at Studio 1A in Rockefeller Center. Ettinger and her team received a 2015 Journalism Award from The New York Press Club for their work bringing TODAY to the radio.[4]

Under the name Jessica Wade,[5] she is the most-listened-to Female Country Radio Air Talent in North America,[citation needed] and has been a weekday personality on The Highway (Sirius XM)'s New Country channel 56 since 2004. As of Winter 2014, Sirius XM had 27 million subscribers.[6]

Ettinger's recorded voice is also heard on the New York City Subway system, particularly on the 4, 5, and 6 trains IRT Lexington Avenue Line.[7]

Career[edit]

Several weeks after graduating from Cornell University, Ettinger helped NBC launch Country 97 FM on its FM radio signal 97.1 WYNY in New York.

Ettinger soon became the youngest-ever acting Program Director and Music Director at ABC's WPLJ-FM New York, where she up-ended the top 40 music and radio industry by playing a song by an unsigned artist that was unavailable in the U.S. at the time. Ettinger created a "mystery artist" promotion; put the song on the air, and kept listeners guessing who the artist was for several weeks.[8] Eventually, Ettinger had her air talent reveal that the song "Soldier of Love" was by former child star Donny Osmond, who appeared live on the air at the same time. Osmond was soon signed by Capitol Records, which copied Ettinger's promotion idea nationwide and released the song as a single. "Soldier of Love" reached #2 on the Billboard Hot 100 in 1989 [9] and Osmond credits Ettinger with re-launching his career by listening to the music and not pre-judging whether a song could be a hit based on the name of the artist.[10][11]

In 1993, after a meeting with Michael Bloomberg, Ettinger agreed to return to news to help build New York's first all-business news radio station, Bloomberg Radio, joining Bloomberg, L.P. as an anchor for his newly acquired WBBR-AM. Shortly thereafter she helped launch Bloomberg Television and served as news anchor weekday mornings on the USA Network. Ettinger is included in "Bloomberg By Bloomberg," Michael Bloomberg's 2001 autobiography.[12] During her nearly 12 years at Bloomberg News covering Wall Street, the financial markets, and money news, Ettinger also anchored live coverage of the September 11th terrorist attacks from Bloomberg's midtown Manhattan studios. While at Bloomberg News, Ettinger earned her J.D. from Fordham University School of Law[13]

In 2006, Ettinger was asked by SiriusXM to assist in the creation and launch of Howard 100 News, ahead of the arrival of Howard Stern. Using the name "Erica Phillips," Ettinger was an original Howard 100 News Anchor and later became the Howard 100 News Director.

Ettinger joined CBS News as a radio anchor for 1010 WINS in 2004, and rejoined in 2012. She created and anchored the 1010 WINS "Open For Business" reports; a post-Hurricane Sandy series.[14] As a digital journalist, Ettinger also contributes music news to Billboard.com and Billboard.biz.[15]

Awards[edit]

Ettinger has won regional Murrow awards for her reporting, a Gracie for major market news anchor, and AP and UPI Broadcast Sports awards for her coverage of the Yankees Road to the World Series, and the New York Rangers Stanley Cup Win in 1994.

References[edit]

  1. ^ http://www.nytimes.com/2002/11/10/style/weddings-celebrations-jessica-ettinger-eric-gottesman.html
  2. ^ http://www.today.com/allday/dont-miss-thing-even-car-today-launching-channel-siriusxm-1D79552072
  3. ^ http://www.siriusxm.com/todayshowradio
  4. ^ http://blog.siriusxm.com/search/new+york+press+club
  5. ^ http://www.siriusxm.com/thehighway
  6. ^ Calia, Michael (January 7, 2015) "SiriusXM Tops 2014 Targets, but 2015 Guidance Comes Up Short - Satellite Radio Company Ends 2014 with 27.3 Million Subscribers" http://www.wsj.com/articles/siriusxm-tops-2014-targets-but-2015-guidance-comes-up-short-1420633678 Retrieved January 17, 2015
  7. ^ Kesner, Julian (March 19, 2006) http://www.nydailynews.com/archives/entertainment/2006/03/19/2006-03-19_track_stars__putting_faces_t.html New York Daily News Retrieved August 8, 2013
  8. ^ http://articles.chicagotribune.com/1989-04-16/entertainment/8904040761_1_donny-and-marie-tv-donny-osmond-music-world
  9. ^ http://www.billboard.com/artist/301193/donny-osmond/chart
  10. ^ http://articles.latimes.com/1989-01-29/entertainment/ca-1553_1_donny-osmond
  11. ^ https://books.google.com/books?id=swkEAAAAMBAJ&pg=PA74&lpg=PA74&dq=bloomberg+jessica+ettinger&source=bl&ots=QK53pNqHhs&sig=Xy_ja0VNnIyisO1944SAcFmSjvc&hl=en&ei=UsLTS7SmKJTssgOR2r26BQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CA0Q6AEwBDge#v=onepage&q=bloomberg%20jessica%20ettinger&f=false
  12. ^ Bloomberg, Michael (2001). Bloomberg By Bloomberg, p. 126. Wiley, New York. ISBN 0-471-20888-4.
  13. ^ http://www.observer.com/node/46647
  14. ^ http://newyork.cbslocal.com/1010-wins-series-open-for-business/
  15. ^ http://www.billboard.com/author/jessica-ettinger-1550106

See also[edit]