Jil Sander (brand)

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Jil Sander
TypeS.p.A. / division of holding company
IndustryRetail, apparel and textile products[1]
Hamburg, Germany
FounderJil Sander
Area served
Key people
Axel Keller, CEO[3]
ParentOTB Group

Jil Sander is a luxury fashion house founded by Jil Sander. It is currently headquartered in Milan, Italy.


Founded by Jil Sander in 1968, the company's first womenswear collection was launched in 1973, menswear followed in 1997.[4][5] The first fragrance – Woman Pure – was launched in 1979.[6] During those years, all of the brand's boutiques were designed by New York architect Michael Gabellini.[7]

The company went public in 1989;[8] in the process, Sander herself sold a one-third ownership for $56 million while retaining control over the voting shares.[9]

In 1999, Prada Group bought a 75% share in the company.[8][10] Six months later, Sander departed the company, and it suffered serious financial setbacks. She returned briefly in 2003.

In May 2005, it was announced that Raf Simons had become creative director for the women's and men's collection.[citation needed] Simons wanted to "strip it down so there was nothing that wasn't necessary".[11] Suzy Menkes, the principal fashion writer for the International Herald Tribune, said that some items in the collection "made exceptional pieces" but overall it "was not as strong as before."[12] The Fall/Winter collection, however, received accolades from IHT.[13] Simons' first women’s collection was shown at Milan Fashion Week in 2006. The collection received a positive review from the Evening Standard[14] and the Los Angeles Times.[15]

Jil Sander store at Hamburg's Neuer Wall

In 2006, private equity firm Change Capital Partners LLP bought the company from Prada.[10][16] At that point, the Telegraph reported that the company was in better shape financially.[10] Prada CEO Patrizio Bertelli said: "As we focus on the development of the Prada and Miu Miu brands, I am certain that Change Capital Partners will be able to provide the necessary investment to further grow the Jil Sander business."[17] Raf Simons remained creative director at Jil Sander.[18]

In September 2008, the Jil Sander brand was purchased by Onward Holdings Co. Ltd. (TYO: 8016), a Japanese multi-brand fashion conglomerate, and its European subsidiary GIBO' CO. S.p.A. for about US$244 million.[19][20] Also in 2008, the company entered into licensing agreements with Marchon Eyewear to produce and distribute men’s and women’s eyewear and with Albisetti to produce innerwear and beachwear.[21]

In March 2021, OTB Group acquired 100 percent of the Jil Sander brand.[22]



In 2021, Jil Sander operated 44 stores, including units in Berlin, Milan, Paris, Zurich, New York and Chicago.[23][24]



  1. ^ Businessweek - Company Overview of Jil Sander
  2. ^ "Archived copy". Archived from the original on 2013-09-15. Retrieved 2013-09-10.CS1 maint: archived copy as title (link)
  3. ^ Alessandra Turra (October 8, 2018), Jil Sander Taps Axel Keller as New CEO Women's Wear Daily.
  4. ^ style.com - Jil Sander
  5. ^ nymag.com - Jil Sander
  6. ^ Genevieve Buck (September 14, 1994), Jil Sander Designs Expansion Chicago Tribune.
  7. ^ Genevieve Buck (September 14, 1994), Jil Sander Designs Expansion Chicago Tribune.
  8. ^ a b c d e f g "JIL SANDER (BRAND)". Vogue.
  9. ^ Genevieve Buck (September 14, 1994), Jil Sander Designs Expansion Chicago Tribune.
  10. ^ a b c White, Belinda (February 23, 2012). "Jil Sander to return to Jil Sander?". London: Telegraph.
  11. ^ "Archived copy". Archived from the original on 2007-12-21. Retrieved 2007-04-22.CS1 maint: archived copy as title (link)
  12. ^ http://www.iht.com/articles/2005/06/26/reports/rflo.php
  13. ^ http://www.iht.com/articles/2006/01/15/opinion/rmon.php
  14. ^ http://www.thisislondon.co.uk/londoncuts/articles/21771303?source=Evening%20Standard
  15. ^ "Raf Simons' first collection for the Jil Sander line burns brightly with its subtle luxury". Los Angeles Times. Archived from the original on March 3, 2006.
  16. ^ Bloomberg - Prada Sells Jil Sander to Vandevelde's Change Capital
  17. ^ "Archived copy". Archived from the original on 2007-09-27. Retrieved 2007-04-22.CS1 maint: archived copy as title (link)
  18. ^ Wilson, Eric (February 24, 2006). "Private Equity Group to Buy Jil Sander Label From Prada". The New York Times.
  19. ^ Jil Sander returns to fashion with Uniqlo The Telegraph, 23 March 2009
  20. ^ Change Capital Partners to sell Jil Sander to Onward and GIBO Change Capital Partners, 1 September 2008
  21. ^ Alessandra Ilari (September 2, 2008), Jil Sander Sold to Onward Holdings for $244 Million Women's Wear Daily.
  22. ^ Luisa Zargani (March 5, 2021), OTB Acquires Jil Sander Brand Women's Wear Daily.
  23. ^ Alessandra Turra (October 8, 2018), Jil Sander Taps Axel Keller as New CEO Women's Wear Daily.
  24. ^ Lauren Indvik (May 21, 2021), Renzo Rosso’s ‘alternative’ luxury group Financial Times.
  25. ^ "High Street Winner". British Vogue. 28 March 2011. Retrieved 2021-02-18.


External links[edit]

Media related to Jil Sander at Wikimedia Commons