Worcester, Massachusetts, U.S.
|Occupation(s)||Music production, master recordings, music publishing, broadcast licensing|
|Years active||since 1961|
Jim Long (born Timothy John Moynihan, February 7, 1943) is an American entrepreneur, whose pioneering marketing concepts and creative “firsts” are iconic in the broadcast music industry.
Experienced in the development of intellectual properties, his business holdings have focused on music production, master recordings, music publishing, and broadcast licensing and syndication for the radio, television and film industries. He founded/co-founded numerous broadcast and radio syndication companies, including Dallas-based TM Productions/Starr Broadcasting, FirstCom/Jim Long Music, Long-Pride Broadcasting, and a Nashville-based music and publishing group, OneMusic. At various times, he also held owner interest in 19 radio and TV stations throughout the U.S. His record label, Honest Entertainment, produced Grammy-nominated albums.
- 1 Biography
- 2 Radio career
- 3 Companies
- 3.1 The TM Companies (1967–1979)
- 3.2 Starr Broadcasting and William F. Buckley (1973–1979)
- 3.3 FirstCom Broadcast Services (1980–1995), a division of Jim Long Companies, Inc.
- 3.4 Long-Pride Broadcasting Group, Inc. (1980–1987)
- 3.5 OneMusic Corporation (1990–2005)
- 4 References
- 5 External links
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Long (who took his maternal grandfather’s name when he began his career as a radio announcer) was the only child of John Francis Moynihan and Marion Long Moynihan, whose families immigrated to New England from County Kerry and County Mallow, Ireland in the 1800s. Always in some form of law enforcement, Long’s father retired as a United States Air Force Major (Provost Marshall in Germany) and corrections officer for the State of Massachusetts. His mother was a registered nurse and homemaker.
Fascinated by radio since childhood, Long built his first vacuum tube radio transmitter at the age of 13 and started his own radio station in his basement in Marlborough, Massachusetts. It was a successful enterprise until the Federal Communications Commission (FCC) showed up to confiscate his transmitter. It was interfering with a local radio station's signal. (Long later went to work for the station, WMRC, Milford, Massachusetts). At 15, he produced his first record, "Liza Lee" by Roger and The Markees, and started his own record company, Dell Mont Recording, to release it (also in his basement, using his savings and a $200 loan from his mother). This gave him his first taste of artist promotion, record production, and distribution, especially “returns”. After high school, Long worked at Walgreens Drug Stores, while taking courses in broadcasting, to fulfill his goal of becoming a D.J./radio announcer.
He joined the United States Navy and was stationed at Anacostia Naval Base in Washington, D.C., where he served in the elite U. S. Navy Ceremonial Guard, with duty at Arlington National Cemetery. Honorably discharged, he returned to civilian life to pursue a career in broadcasting, where he put his talents as a writer and producer to work.
Jim Long was the first to:
- Introduce the use of CDs in the U.S. as format for music production libraries;
- Introduce and market comprehensive multi-media image campaigns for radio stations, complete with station IDs, print and broadcast advertising, promotional materials, and market research programs. Such as, “Someplace Special”, “Rhythm of the City”, the “You” campaign;
- Create a major special for album oriented rock station programming, “Album Greats”, a 48-hour history of album rock.;
- Successfully automate rock programming;
- Introduce a cappella and shotgun vocal formats for station IDs;
- Introduce commercial services and music production libraries for radio stations to sell their local advertisers.;
- Introduce station ID image songs – station identification jingles of more than :60 seconds that sounded like the hits songs that the stations played, in 1972–1973. Later known in the industry as the “mini-song” station ID – a widely imitated concept; and
- Introduce the “Turn on the Light” radio format in Washington, D.C.
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Beginning in 1961, Long worked as an announcer, producer and program manager at radio stations in Keene (WKBK), Dover (WTSN) and Manchester (WFEA), NH; Westfield (WDEW) and Southbridge (WESO), Massachusetts; Waterbury, Connecticut (WWCO); Springfield, Vermont (WCFR); Bangor, Maine (WGUY); Messina (WSTS), Malone (WICY), Utica (WRUN) and Syracuse (WOLF) New York; Orlando, Florida (WKIS); and Indianapolis (WIBC), Indiana.
In early 1967, after a year as Program Director of WIBC/Indianapolis, the 24-year-old Long was given the opportunity to move to Texas by composer Tom Merriman who was working at Dallas-based Commercial Recording Corporation (CRC). Within six months, he and Merriman would launch TM Productions, Inc. with $10,000 capital.
The TM Companies (1967–1979)
In 1967 TM Productions began as a music production company, producing commercial jingles and broadcast station identifications (IDs). Long conceptualized and co-produced an entirely new approach to station IDs which provided stations a natural flow from commercial breaks to station IDs to music programming, increasing listenership and ratings. Called “Phase 2”, “The Propellants” and “The Winning Score”, these programs were quickly adopted by top stations including KILT Houston, WCFL Chicago and KHJ Los Angeles. He also created IDs that sounded like the hit songs the stations were playing (e.g., “And the Beat Goes On” and “Charisma” for WCFL Chicago and KLIF Dallas). These concepts were extremely successful and soon widely imitated within the industry.
TM Productions was the first production-syndication company to create and market comprehensive multi-media image campaigns for radio stations, complete with station IDs, print and broadcast advertising, promotional materials, and market research programs. (“Someplace Special”, “Rhythm of the City”, “You”, “Where You Belong” and “Where Your Friends Are”) These image campaigns increased ratings at stations like WCOL Columbus, KRFC San Francisco, KHJ Los Angeles, and WIBG in Philadelphia. These award-winning campaigns could be syndicated for use in non-competing markets.
A similar format image campaign was also developed for television stations, with WLKY-TV in Lexington, Kentucky serving as the pilot. Called ColorTheme, it incorporated animation and music for station IDs and was customized for many major market TV stations, including the MetroMedia Group, Inc.
Long also introduced commercial services libraries – full service, multi-media advertising campaigns designed for local advertisers by award-winning composers and writer-producers. For the first time, radio stations could provide high quality advertising campaigns to their advertising sponsor clients. The Producer (1973) and MasterPlan (1976) were licensed to over 2000 radio stations, worldwide, and generated millions of dollars in additional revenue for local radio broadcasters.
The scope of the business included three additional product divisions:
TM Programming, a full service radio programming firm, created and produced customized services for over 500 radio stations throughout the U.S., including market analysis, and music programming in four different musical formats: Beautiful music, stereo rock, soft rock, and country. It was the first to successfully automate mainstream rock programming (WGY-FM in Albany, New York) and the first syndicator to successfully program country music on FM radio (WSOC-FM, Charlotte, North Carolina).
TM Special Projects produced music “specials” for broadcast, including the first ever 48-hour history of album rock, Album Greats, which was aired by hundreds of top progressive rock radio stations, upon its release in 1977.
TM International provided worldwide distribution of the products of the TM Companies.
By the early 1970s, the TM Companies had become internationally recognized as the radio industry's leading provider of music libraries and programming. When Long left to found FirstCom in 1980, he had accumulated industry and broadcast awards, including nine Clio awards. He had built the largest and most successful broadcast syndicator of its kind in the world.
Starr Broadcasting and William F. Buckley (1973–1979)
The success of the TM Companies brought suitors and, on October 15, 1973, Long and Tom Merriman sold TM to Starr Broadcasting Group, a broadcast oriented, publicly held corporation whose primary shareholder and Chairman of the Board was William F. Buckley. Long and Merriman (who both became multi-millionaires in the deal) continued in their roles with TM, but sought to buy back the company in 1976 when the U.S. Securities and Exchange Commission (SEC) began an investigation into Buckley’s business affairs, accusing him and several members of the Starr Broadcasting board of directors of fraud and misuse of shareholder’s funds.  On July 17, 1979, Starr Broadcasting Group, along with its 13 radio and television stations and the TM Companies, was merged with Shamrock Broadcasting Corporation, a privately held Los Angeles company controlled by the Roy E. Disney family.
FirstCom Broadcast Services (1980–1995), a division of Jim Long Companies, Inc.
Long founded FirstCom in 1980 to provide broadcasters with a new level of promotion, music production services, and high-end creative ideas, using emerging technologies. He called his new commercial services library “The Creative Department” and was considered a pioneer in his use of market research to develop audience share and increase profitability - resulting in a series of syndicated promotions, sales training programs (Sales Performance System), and high quality music production libraries, unsurpassed in the industry, at that time.
In 1984, Long introduced the first ever compact disc (CD) production music library, Digital Production Library. This production format soon became the industry standard (instead of vinyl). By this time, FirstCom had become one of the largest stock music library companies worldwide. Long had reinvented the company to look beyond radio at the broader arena of domestic and international copyrights/music publishing, exploring audio-visual and digital technologies not yet widely used by business. He also expanded FirstCom’s marketing to include sales to television and film music clients, a concept he later expanded upon when he created OneMusic and Crucial Music Corporations.
In 1992 FirstCom was the first company to put their entire music catalog online and to offer an online music delivery system, called MusiQuick so that clients had immediate access to their production tools on the internet.
Long sold FirstCom and the Jim Long Companies, Inc. in 1990 to Clive Calder’s Zomba Enterprises/Jive Records of London. He continued as Chairman and on-going consultant until 1995. FirstCom is now owned by Universal Music Group.
Long-Pride Broadcasting Group, Inc. (1980–1987)
In 1980, Long formed Long-Pride Broadcasting with friend and business associate, country singer Charley Pride. They shared ownership in several real estate ventures, a Texas bank, and oil and gas leases and acquired radio stations KQAM/KEYN in Wichita, Kansas and KAYC/KAYD in Beaumont, Texas. The company was dissolved in 1987 after the sale of its radio stations.
OneMusic Corporation (1990–2005)
In 1990, Long founded OneMusic  in Del Mar, California and created yet another innovative music library, increasingly used in radio, television (e.g., Saturday Night Live), and film production (e.g., the Oscar-winning A Beautiful Mind). And, LiquidTracks, a new concept in music production services, allowed clients to actually remix music to their own specifications. Long sold 50% of the OMC Library to Clive Calder’s Zomba/FirstCom, which was purchased by BMG in 2002. In 2005 BMG purchased the remainder of the OMC Library from Long.
Divisions of OneMusic, but not part of the sale to BMG, included Honest Entertainment Group, Inc. and The Gold Label.
Honest Entertainment Group, Inc. (1992–2001)/The Gold Label (1999–2001)
Having already produced artists for the Capitol, MCA, and Atlantic labels, Long started his own record label in California in 1992, Honest Entertainment, as a vehicle for re-launching Charley Pride’s career. He produced three albums for Pride (Pride, My 6 Latest & 6 Greatest, Platinum Pride, Volumes 1 & 2, and Classics with Pride) which provided impetus for the Country Music Association Awards (CMA) to recognize Pride with their Pioneer Award and other accolades. As part of his marketing strategy, Long created the first direct response marketing (DR) campaign for a major artist that used 800# marketing to drive new retail sales, selling over 500,000 units through the combination of DR and retail. Honest developed similar campaigns for other artists, including country superstar, Alan Jackson.
Honest Entertainment opened offices in Nashville in 1994 and became known for its niche marketing of Irish artists, including Foster & Allen, Daniel O’Donnell, and Ronan Hardiman, the composer for Michael Flatley’s Lord of the Dance extravaganza. Honest also had its own roster of singer/songwriters, including Kate Wallace for whom Long produced the first “CD Plus” for a new artist marketing campaign, providing biographical audio as well as music video and behind the scenes footage (a new technology format, now familiar on DVD). It was at this time that he pioneered the use of the (almost unheard of then) Internet chat rooms for music listening tests, focus groups and market research.
Honest also featured a group of legendary older artists, including Jack Jones, for whom Long produced two albums, one of which received a Grammy nomination in 1998, Jack Jones Paints a Tribute to Tony Bennett (Bennett actually won the Grammy that year for his own CD.)(www.digitalhit.com/grammy) This group of older artists became a separate company, The Gold Label, in 1999 and was sold to Pat Boone in 2001.
Crucial Music Corporation (2007 – present)
One of the first 100% online companies to use the Internet to link independent artists and musicians to those in the music industry who want their songs. CMC licenses music to radio, television, and film. A former OneMusic-Honest Entertainment executive, Tanvi Patel, serves as CEO and partner,(www.crucialmusic.com) while Long serves as chairman.
- “Jim Long, the man responsible for launching jingledom into its current phase.” Patoski, Joe Nick. “Texas Monthly” Business, “Cathy Coup, Jingle Writing is a Special art; it’s also a Big Business”. 1972 (pg 152)
- “Just about anything you hear on a radio – except the news, the time and the temperature – could have first been a product of Jim Long’s imagination.” Fulton, Dennis, “Creative Factory Tune in to Turn Stations Around”, Wi/photos, Dallas Morning News, Business Section, Radio. November 25, 1979 (pg 1, 2H)
- Clive Calder says “We’re excited about our acquisition of FirstCom and our association with Jim Long. His proven team of executives has a first class reputation for creativity and innovative products and services for the radio industry, as well as film and other growing audio visual markets.” Carnegie, Jim. “Zomba Takes Long Step Into Radio, European Music Firm Buys Production Supplier First Com”. “Radio & Records”, Issue No 842, June 1, 1990 (pg 2, 27)
- “While some of the most important people in the Dallas jingle scene were writers and musicians, Jim Long was successful and gained respect as a top manager and strategist. He saw trends before others and never let his personal tastes interfere with who he knew would work in the marketplace.” Deutsch, Ken R. LLC, “The Second Jingle Book.”, Maumee, Ohio, www.kenr.com ©2004, (pg 184)
- Don Worsham refers to Jim Long as “TM had radio guru, Jim Long” (pg 213); He states that “TM perceived as the dominant producer in the ID market place” (pg 250); and that “large presence” of FirstCom in LA as a “major source in the production library music industry . . with Zomba as a 50% ownership (pg 266); Worsham, Don. “The Hits Between the Hits, the History of Radio ID Jingles”, Media Preservation Foundation Press, Longmeadow, MA ©1996 & 2004
- (Deutsch), Ken R. LLC, The Jingle Book, the Authoritative Guide to the History, Development and Creation of Radio Jingles. www.kenr.com, ©2002. (pg 184)
- Thank you letter from Paul Drew, Red Carpet Productions, July 11, 1979 re “Rhythm of the City/Summer”
- Rick McKee, KRKE, Albuquerque, NM “Our FM doubled its audience share with The Evolution of Rock”, Broadcasting, October 9, 1978
- Bob Taylor, GM, WSTW, Wilmington, DE “We went from dead last to #1 overall in less than a year with TM Stereo Rock.” Broadcasting, October 22, 1979
- “Starr Broadcasting Annual Report” (1977) reports that “The TM Companies is the largest, most successful broadcast services organization in the world”; that “TM Productions is the innovator in original music for radio and television, in sales support material for broadcast commercials, and in music and sound effects libraries.”; and that “TM Programming is the leading syndicator of automated music formats.”
- Beau Weaver, RKO Radio, KHJ, Los Angeles, November 3, 1975, “When you did the SYNERGY package for KILT, I was fascinated….It was struck me as the first really different idea I’d heard since you….chopped the stinger off the Phase II cut, giving birth to the SHOTGUN INDUSTRY.”
- These award winning campaigns, which could be customized for use in non-competing markets included The Producer and MasterPlan.
- "Before partnering with Jim Long in 1967 to create one of the nation’s most influential commercial jingle and radio ID production companies, TM Productions, Tom Merriman was a staff writer for various production houses, an independent producer, the owner of CRC (Commercial Recording Corporation), where he wrote and recorded a custom jingle for the Dallas Morning News: “Start the day with the world on your doorstep, with the Dallas Morning News”." www.tommerrimantribute.com "Archived copy". Archived from the original on 2013-04-01. Retrieved 2013-04-01.CS1 maint: Archived copy as title (link)
- (Deutsch), Ken R. LLC, The Jingle Book, the Authoritative Guide to the History, Development and Creation of Radio Jingles. www.kenr.com, ©2002. Ref to Jim Long founding TM with Tom Merriman, “Interview with a Legend: Tom Merriman “ (pg 40, 42), Tom’s quote, “... I have to give Jim a lot of credit.... He was the business side of the thing, and in many ways the creative side, too.” (pg 43); Brian Beck explaining that name, TM, referred not just to Tom Merriman, but to Tim Moynihan (pg 57)
- (Deutsch), Ken R. LLC, The Second Jingle Book. Maumee, Ohio, www.kenr.com ©2004. Ref Jim’s quote, as CEO of OneMusic and former president of TM, regarding “Are Jingles Dead?” (pg 30-31); ref to TM’s “clever package in 1972 for WCFL-AM in Chicago called SHOCKWAVE “ - first to use electronic sounds and synthesizer to IDs (pg 60); Ref “TM Productions, Part 6” (chapters 42-49, pgs 181-205); “Long on Jingles” ref Jim Long meeting Tom Merriman, forming TM, first “Series 47” ID package, story of TM logo which Long borrowed from Phil’s Deli in Dallas; Long taking TM into syndication of automated formats; successful production libraries “The Producer” and “MasterPlan”; test marketing concepts; “The Creative Department” commercial services library; confirmation of FirstCom producing the first CD production library in 1984 (pg 184); Ken R. quote re Jim, “While some of the most important people in the Dallas jingle scene were writers and musicians, Jim Long was successful and gained respect as a top manager and strategist. He saw trends before others and never let his personal tastes interfere with who he knew would work in the marketplace.” (pg 184)
- Starr Broadcasting Annual Report 1977 reports that “The TM Companies is the largest, most successful broadcast services organization in the world” and that “TM Productions is the innovator in original music for radio and television, in sales support material for broadcast commercials, and in music and sound effects libraries.” Also, that “TM Programming is the leading syndicator of automated music formats.”
- Fulton, Dennis, “Creative Factory Tune in to Turn Stations Around”, ref Jim Long “turning radio stations into more profitable business ventures.” Wi/photos, Dallas Morning News, Business Section, Radio. Quote “Just about anything you hear on a radio – except the news, the time and the temperature – could have first been a product of Jim Long’s imagination.” Sunday, November 25, 1979 (pg 1, 2H)
- (www.nytimes.com/SEC vs. Buckley)
- “SEC Says William F. Buckley Broke Law to Avoid Bankruptcy for Self and Others” The Wall Street Journal, February 8, 1979 Miller, Judith. “SEC Charges William Buckley; He agrees to a Settlement in Stock; SEC Charles Buckley in Securities Violations”, The New York Times, February 8, 1979 (Pg 1,)
- “Excerpts from SEC Summary and Statements by Buckley”, The New York Times, February 8, 1979 (pg D5) Nicholson, Tom and John Walcott, “Investigations: Buckley’s Blunder”, Newsweek, 1979, pg 62
- “Disney Agrees to Acquire Starr”. Inside Radio, Vol 3, May 15, 1978, pg 1 “Starr, Shamrock Merger Agreement Set”, Radio & Records, May 12, 1978
- “Starr is to Turn into Shamrock” Ref to $21.6M merger. Broadcasting, May 15, 1978 (pg 36)
- “Starr and Shamrock Broadcasting Enter Into Merger Accord”, The Wall Street Journal, May 9, 1978
- Carnegie, Jim. Ref to sale of FirstCom and influence of JL companies. “FirstCom sold to London-based Zomba Enterprises, making Jim Long’s sales/consulting combine the first US company to take advantage of European interest in American radio”, Radio Business Report, Vol 7, Issue 21, Report 228, May 28, 1990, pg 1, 3
- Carnegie, Jim. “Zomba Takes Long Step Into Radio, European Music Firm Buys Production Supplier First Com”. Ref $10M sale and complete quote from Clive Calder, “We’re excited about our acquisition of FirstCom and our association with Jim Long. His proven team of executives has a first class reputation for creativity and innovative products and services for the radio industry, as well as film and other growing audio visual markets...." With acquisition of FirstCom and the Jim Long Companies Zomba becomes “the leading [music library] company worldwide”, Radio & Records, Issue No 842, June 1, 1990 (pg 2, 27)
- “Zomba Claims Top Spot After Buyout” : Ref to quote that “Zomba is claiming top positions in the worldwide music library industry as a result of its acquisition of the FirstCom Broadcast Services... founded... by Jim Long” who remains as Executive Chairman; Ref to Clive Calder, Zomba CEO & Chairman, “pays tribute to [Long’s] first class reputation for creativity and innovative products and servicees”; also ref to Direct Results, Advertising Service division. Music Week, December 6, 1990 (pg 8)
- FirstCom, Jim Long Music, OneMusic, and MusiQuick are now registered trademarks of Universal Music Group, Inc. / Worsham, Don. The Hits Between the Hits, the History of Radio ID Jingles, Media Preservation Foundation Press, Longmeadow, MA ©1996 & 2004. Ref Jim Long new ideas and renewed energy to CRC and Tom Merriman (pg 151), “the new aggressive CRC with Jim Long”, Rating Grabber @ WCFL, WKBW (pg 152); “The Start of TM Productions” (pg 157-159); “Total Sound and the End of CRC” with loss of Merriman and Long (pg 170); “Into the 70’s: TM and PAMS”, Long’s creativity, Phase II shot gun Jingles(pg 180-186); “Drake and TM: Radio Changes in the 709’s” (pg 188-190); “Into the 80’s: TM Productions” TM perceived as the dominant producer in the ID market place (pg 250); Starr Broadcasting purchase of TM and Long leaving to form FirstCom (pg 251); “large presence” of FirstCom in LA as a “major source in the production library music industry.... with Zomba as a 50% ownership (pg 266); Bob Shannon quote, “TM, in the Jim Long days, was a company that was cutting edge in everything it did. It was a creative company, not a hardware company, delivering concepts and ideas.” (pg 286).
- Pride, Charley, with Jim Henderson. Ref to Jim Long as having a “track record in running successful businesses” (pg. 207), their friendship and running a business together (pg 209), Pride, the Charley Pride Story, New York: Quill/William Morrow, 1994
- Ref to Jim Long as Chairman of FirstCom and principal in Long-Pride Broadcasting, upon establishment of Jim Long & Partners, Radio & Records, “Long Forms Consulting Firm”, January 1980
- Ref announcement of Jim Long CEO of Honest Entertainment, founding “a new production music library, OneMusic ... offering music for license to feature films, television and radio programming and other media outlets.” The Tennessean, Entertainment, Sunday, January 5, 1997 (pg 4E)
- Older, Elizabeth, Ref to Jim Long’s “$1–$5M investment with FirstCom to create the OneMusic Library... using LiquidTrax technology”, Entrepreneurs, July–August 1997 (pg 1)
- Charley Pride, My 6 Latest & 6 Greatest, 1993 Cecca Prod & Telos Holdings, Inc., Honest CDI 9115, Produced by Jim Long with Brent Rowan and Rocky Schnaars
- Honest Entertainment/Lee Solters Company postcard documenting Grammy Nominee, Jack Jones, for “Best Traditional Pop Vocal Performance in 1999 Grammy Awards for “Jack Jones Paints a Tribute to Tony Bennett” Ref documentation of Jack Jones as Grammy nominee for 41st Grammy Award Nominations, Billboard, January 23, 1999 issue
- Honest Entertainment’s “Jack Jones Paints a Tribute to Tony Bennett” CD, reviewed as “Brilliant” by United News Service, September 1998
- Tanvi joined Jim Long's record label Honest Entertainment/The Gold Label, managing publicity, radio promotion and sales for the multi-genre independent label distributed by Valley Entertainment.