|Born||April 24, 1956|
Jim Paidas (born April 24, 1956 in Stamford, Connecticut) is an American brand-building executive and intellectual property licensing agent. He was also the drummer in the 1970s and 1980s rock bands Ambush and Rough Cut.
Paidas founded Promotion Sales, Ltd. in 1982, a Connecticut-based advertising and promotional merchandise company, working with clients: American Tobacco Co., Nine West, Liz Claiborne, Kenneth Cole Productions, and World Wrestling Entertainment (WWE).
Paidas assisted the WWE in developing their live-venue merchandise program with the use of branded merchandise, premiums, and promotional marketing tools. He worked with them on the following productions: WrestleMania, Smackdown, Raw, Royal Rumble and King of the Ring. He also was instrumental in developing a branded merchandise line for WWE's XFL Arena Football League and assisting in the initial broadcast network rollout.
In 2004, Paidas founded Paidas Management, an intellectual property licensing management company, and worked with the Discovery/TLC reality-series Orange County Choppers as a licensing agent and built the brand into a retail licensing juggernaut with product available worldwide through a group of over seventy licensees.
Paidas also has launched the Rockstalgia rock clothing line with Jon Levin from the 1980s rock band Dokken. Rockstalgia brought album cover artwork from the most popular bands from the 1960s, '70s, and '80s to the retail clothing market.
From 2010 to 2011, Paidas acted as the exclusive licensing agent for Vexcon (Billy the Exterminator). He was involved in launching The Rock Factor brand, which was a fan-based, interactive, rock-star phone and merchandise website where fans could speak directly to their favorite rock stars.
In January 2014, Paidas was again retained by Orange County Choppers in his role as Vice President of Business Development responsible for brand-building through use of sponsorships, endorsements, on-air bike-builds, appearances, and licensing.
For 2017, Paidas has once again found himself working with and representing a who's who of clients including: Formula 1 and NHRA teams, Doug Asermely of Sickies Garage, and Jo Coddington of Discovery Channel's American Hot Rod fame.
As of May 2017, Virtuous Vices, LLC, a New York based company specializing in direct-to-consumer monthly subscription boxes, doing business as Robb Vices, has retained Paidas Management in a business development role, naming Jim Paidas as Director of Corporate and Special Markets, to enhance their footprint in the corporate premium space. Robb Vices is a subscription based service centered on the monthly delivery of “storied treasures”. Every month, they deliver a box of bespoke products and experiences that have been specially curated by the well-heeled lifestyle experts at Robb Vices.