Jimmy Smith (advertising)
Jimmy Smith is an American advertising creative and author. He is currently Group Creative Director at TBWA/CHIAT/DAY in Los Angeles where he created Gatorade's "That's G" campaign. Before TBWA/CHIAT/DAY, Mr. Smith was EVP Executive Creative Director at BBDO where he worked on Motorola and Creative Director at Weiden+Kennedy in Portland where he worked on Nike Basketball and created the "Battlegrounds" TV series for Nike on MTV.
Smith has written two books. The first, entitled "Soul of the Game", was written in 1997 about the raw, physical beauty of street basketball. It won a Gold Medal in the 1998 Stiftung Buchkunst International Book Art Competition and was voted among the "14 Most Beautiful Books of the World" by the Copenhagen Museum of Applied Arts. His second book, "The Truth" was published in 1999.