Jimmy Smith (advertising)

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Jimmy Smith is an American advertising creative and author. He is currently Group Creative Director at TBWA/CHIAT/DAY in Los Angeles where he created Gatorade's "That's G" campaign.[1] Before TBWA/CHIAT/DAY, Mr. Smith was EVP Executive Creative Director at BBDO where he worked on Motorola and Creative Director at Weiden+Kennedy in Portland where he worked on Nike Basketball and created the "Battlegrounds" TV series for Nike on MTV.[2]


Smith has written two books. The first, entitled "Soul of the Game", was written in 1997 about the raw, physical beauty of street basketball. It won a Gold Medal in the 1998 Stiftung Buchkunst International Book Art Competition and was voted among the "14 Most Beautiful Books of the World" by the Copenhagen Museum of Applied Arts.[3] His second book, "The Truth" was published in 1999.[4]


  1. ^ TBWA\C\D Makes Senior Creative Moves
  2. ^ Jimmy Smith Bio
  3. ^ Soul of the Game
  4. ^ Jimmy Smith Website