Jingle Punks Music

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Jingle Punks Music
LLC
Industrymusic publishing, production music
Founded2008
FoundersJared Gutstadt
Dan Demole
Headquarters
Area served
Worldwide
ServicesMusic composition, music licensing
Number of employees
60
ParentOle Media Management
Websitewww.jinglepunks.com

Jingle Punks Music is a music publishing and licensing company headquartered in New York, NY, founded by Jared Gutstadt and Dan Demole in October 2008. The company provides original and licensed music for television, film, video games, and advertisements.

History[edit]

The company began as a self-funded startup company based out of the Lower East Side apartment of co-founder Jared Gutstadt in New York City. The other co-founder of Jingle Punks, Dan Demole, met Jared at a The Black Keys concert during an evening later dubbed "The Big Kahuna Night." The company officially launched in October 2008. Soon after, they partnered with former E-Town Concrete singer and music manager Anthony Martini to increase their catalog of artists. Within months of launching the company, they released their platform, "The Jingle Player." Developed by Demole with industry knowledge input from Jared, it helped them differentiate themselves quickly from their competitors. The Player itself is a proprietary, patented[1] technology that provides targeted music selection with a searchable and user-friendly interface.

In July 2009 they became music providers for both Viacom[2] and Bravo TV networks.[3]

In April 2010 Jingle Punks launched their West Coast offices with offices following in Toronto and London. Early notice came from CNN[4] and Variety,[5] while other early landmark moments included being named Pepsi/SoundCtrl Leading Innovator in the Music Technology Industry at South by Southwest 2010 (SXSW).

Shortly after returning from SXSW 2010, Jingle Punks completed substantial equity financing and established its strategic advisory board. The funding was sponsored by Hammerline Capital out of New York with an advisory board that included such tech and music industry veterans as Steve Kofsky of New Remote Publishing and former Last.fm COO Spencer Hyman, who observed "To me, the Jingle Punks approach represents the future of music discovery and music licensing."[6]

In October 2010 Jingle Punks became the first music supervision application approved for the iPad. The release was met with a wave of positive press including coverage from CNET,[7] Digital Music News, Cult of Mac,[8] and Mashable.[9] The video demo that accompanied the release[10] received thousands of views in the first few days and again highlighted Jingle Punks unique approach to viral marketing.

In November, 2010, Jingle Punks was heavily involved in the launch of Top Gear USA, which featured a track with Poison singer, Bret Michaels.[11] The collaboration was the first project to be launched from the Jingle Punks internal creative services arm. Since then, Jingle Punks went on to compose and provide catalogue music on notable shows such as NBC's The Voice, ABC's The Taste, Real Housewives of Atlanta, and American Pickers. Jingle Punks received ASCAP Film & TV Awards in 2010, 2011, 2012, 2013, and 2014 for scoring The Voice, as well as their theme song for Pawn Stars, composed by Gutstadt. In 2013, Gutstadt co-wrote and produced a new theme for Pawn Stars with Lynyrd Skynyrd. The company has also worked with Nas, Dierks Bentley, Matt & Kim, Bret Michaels, Debbie Gibson, Stacy Keach, Kris Kristofferson, and Snow.

Jingle Punks' first foray into the brand partnership realm was with Viacom subsidiary Black Entertainment Television (BET) and was announced February 18, 2011 in Variety.[12] The unique partnership between BET and Jingle Punks helped to create a cohesive urban music library, the first ever assembled for the media licensing space.

In 2011, Jingle Punks created an eight-piece string ensemble called The Jingle Punks Hipster Orchestra, an in-house chamber group intended as a multi-genre marketing and artistic tool. The group has many releases, including The Nirvana Sessions, a covers album of songs from Nirvana's Nevermind album, created at the request of Publisher Primary Wave Music for the 20th anniversary of the album's initial release. Hipster Dinner Party, Vol. 1 featured covers of songs by artists such as Vampire Weekend, MGMT, The Strokes, and The Black Keys. The group's third release, The King Of Instruments, features South Carolina-based organist Alex Collier and was released in the fall of 2012. In November 2011, both Jingle Punks and the Hipster Orchestra were highlighted in The New York Times[13] after performing in the offices of leading agencies such as Wieden + Kennedy and Ogilvy & Mather Worldwide.

Jingle Punks has also been featured in The Wall Street Journal,[14] USA Today,[15] Business Insider,[16] Fast Company,[17] the Toronto Star,[18] Forbes,[19] and Bloomberg Businessweek.[20]

In late 2012, talent agency William Morris Endeavor acquired a majority stake[19] in Jingle Punks, aiming to cultivate synergies across their music and entertainment verticals.[14]

On March 23, 2015, Jingle Punks was acquired by Ole Media Management.[21]

References[edit]

  1. ^ USPTO Database: United States Patent 8,429,181
  2. ^ "JINGLE PUNKS PROVIDING VIACOM WITH PRE-LICENSED MUSIC". Post Magazine. July 9, 2009. Archived from the original on September 17, 2009.
  3. ^ Helman, Rachel (July 24, 2009). "Jingle Punks Teams with Bravo". Billboard. Archived from the original on August 4, 2009.
  4. ^ Roshkow, Matt (March 2, 2010). "A fresh (and cheap!) sound for TV soundtracks". CNN.
  5. ^ Vaughan, Carson (August 24, 2009). "Jingle Punks hits ground running". Variety. Archived from the original on August 27, 2009.
  6. ^ "Jingle Punks Music Completes Substantial Equity Financing". May 24, 2010.[dead link]
  7. ^ Bell, Donald (October 4, 2010). "Jingle Punks iPad app helps indie bands get paid". CNET. Archived from the original on 2015-12-29. Retrieved 2010-10-10.
  8. ^ Lazar, Lonnie (October 5, 2010). "Jingle Player Brings Indy Music to the iPad". Cult of Mac.
  9. ^ Ehrlich, Brenna (October 5, 2010). "App Lets You Score Your Project from Your iPad". Mashable. Archived from the original on November 28, 2010.
  10. ^ "Jingle Punks Ipad Application Demo". Vimeo. September 19, 2010.
  11. ^ Elliot, Stuart (November 18, 2010). "Exotic Cars Roll Out to Promote U.S. 'Top Gear'". The New York Times. Archived from the original on September 10, 2015.
  12. ^ Chagollan, Steve (February 18, 2011). "BET builds music library". Variety. Archived from the original on March 16, 2016.
  13. ^ Elliott, Stuart (November 25, 2011). "A Genre-Bending Musical Pitch to Ad Agencies". The New York Times. Archived from the original on October 19, 2017.
  14. ^ a b Jurgensen, John (June 20, 2013). "The Reality-TV Music Factory". The Wall Street Journal.(subscription required)
  15. ^ della Cava, Marco (June 16, 2013). "Change Agents: Jared Gutstadt and his Jingle Punks". USA Today. Archived from the original on July 29, 2017.
  16. ^ Thomas, Owen (February 4, 2013). "Now Marissa Mayer's Complaint About Yahoo's Hold Music Has Turned Into A Music Video". Business Insider. Archived from the original on November 8, 2017.
  17. ^ Zax, David (October 22, 2012). "Can The Musical Middle Class Be Saved?". Fast Company. Archived from the original on 2016-06-14. Retrieved 2013-07-08.
  18. ^ Whyte, Murray (August 2, 2013). "Jingle Punks: Dockside, a music factory gains momentum". Toronto Star. Archived from the original on March 4, 2016.
  19. ^ a b Robehmed, Natalie (August 6, 2013). "Money Calling: Jingle Punks' Reality TV Fortune". Forbes. Archived from the original on August 23, 2013.
  20. ^ Leiber, Nick (June 9, 2009). "America's Most Promising Startups". Bloomberg Businessweek.
  21. ^ "ole Acquires Jingle Punks". Yahoo Finance. March 23, 2015. Archived from the original on February 2, 2017.

External Links[edit]